Gwyneth Paltrow's Goop $120 'Bio-Frequency Healing' Sticker Packs Get Shot Down by NASA (fastcompany.com)
From a report: Goop had claimed the costly "Body Vibes" stickers were "made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut's vitals during wear" and because of that were able to "target imbalances" of the human body's energy frequencies when they get thrown out of whack, reports Gizmodo. The thing is, NASA confirmed to Gizmodo that they "do not have any conductive carbon material lining the spacesuits" of astronauts. Further reading: The unbearable wrongness of Gwyneth Paltrow - The Outline.
As an actual scientist sometimes I wish I was shameless enough to get into this sort of business. You apparently don't have to even make it sound plausible! I suppose I do have coworkers that sell essential oils on the side, which is more or less the same thing. Maybe I'll sell essential oil distillation kits out of 'toxin free' glass...
I think there's probably an awful lot of people for whom the $120 is extremely expensive, but they take it anyway because they think it's worth it in the long run. Maybe they even use that in place of proper medication/medical care.
That's because the proper medication/medical care is a lot more expensive than $120. Any port in a storm, as they say.
Now I grew up in a low-income neighborhood, and despite the stories you may hear, typical poor people don't spend a lot of their money on this kind of BS. But there are a lot of poor people, which means there's a lot of atypical poor people out there. The lower quintile of US households by income make less than 22,800/year; the Federal poverty level for a household of 4 is 24,600. There's about 47.5 million people living below the poverty line, and if you include people who are skating just above that conservatively I'd say that there are at least 75 million Americans for whom $120 is a lot of money. When you're dealing with populations that big, you absolutely have to go by statistics rather than anecdotes. You can find examples in a group that size to support any hypothesis you care to make about people.
In general, luxury bullshit is marketed to rich people. People don't market expensive French wines to people in the kind of zip codes, they market malt liquor, the main virtue of which is that it's a cheap way to get hammered.
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