Ends, Means, and Antitrust (stratechery.com)
Analyst Ben Thompson on the European Commission's $2.7 billion fine levied on Google for anti-competitive behavior: The United States and European Union have, at least since the Reagan Administration, differed on this point: the U.S. is primarily concerned with consumer welfare, and the primary proxy is price. In other words, as long as prices do not increase -- or even better, decrease -- there is, by definition, no illegal behavior.
The European Commission, on the other hand, is explicitly focused on competition: monopolistic behavior is presumed to be illegal if it restricts competitors which, in the theoretical long run, hurts consumers by restricting innovation.
The European Commission, on the other hand, is explicitly focused on competition: monopolistic behavior is presumed to be illegal if it restricts competitors which, in the theoretical long run, hurts consumers by restricting innovation.
The USA has a unique culture that was bought by the Puritan work ethic that promoted individualism and self improvement.
A good explanation is the three stages of maturity.
Dependance (child), Independance (teen), Interdependence (adult)
The USA seems to revere Independence, where Europe, Oceania focus more on interdependence.
Americans confuse this with socialism/communism and have a great fear that someone may undeservedly benefit from their labor. I can assure you being in one of these 'socialist' countries, that the benefits outweigh disadvantages.
Universal healthcare is terrific. Proper limits on monopolies. Much better support for poor people so they don't resort to crime. Higher minimum wages so low socioeconomic people can afford to live and spend it into their communities. Running prisons to reform rather than profit. Even better public transit systems.
Unfortunately, I don't see any cultural changes on the horizon.
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Google should simply make this whole block a biddable AdWords item.
Search image
Then if the external shopping engine's bid exceeds the total of the bids for the five items, the external engine gets control of the entire block.
"Shop for adidas boost on Google" would be replaced with "Shop for adidas boost on Price Grabber". And the five ads would be sourced from the external engine.
This is a win-win solution. The external engines can achieve exactly the same ad placement Google does, and Google gets compensated for generating the traffic if someone clicks. External engines still make money because they are after affiliate commissions which are far high enough to cover the cost of the clicks.
Solutions where these external engines get fed valuable, easily monetizable traffic for free are a non-started with me. Google has invested a lot of effort in generating this traffic, Google deserves some compensation if they pass the consumer to the external site.