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Hulu Joins Netflix and Amazon In Promoting Royalty-free Video Codec AV1 (fiercecable.com)

Posted by msmash on from the together-at-last dept.

theweatherelectric writes: Hulu has joined the Alliance for Open Media, which is developing an open, royalty-free video format called AV1. AV1 is targeting better performance than H.265 and, unlike H.265, will be licensed under royalty-free terms for all use cases. The top three over-the-top SVOD services (Netflix, Amazon, and Hulu) are now all members of the alliance. In joining the alliance, Hulu hopes "to accelerate development and facilitate friction-free adoption of new media technologies that benefit the streaming media industry and [its] viewers."

2 of 134 comments (clear)

  1. Re:Still image encoder by theweatherelectric · · Score: 3, Interesting

    Like Apple pushing for the HEIF that uses the h265 codec.

    During their HEIF presentation at WWDC 2017 (video and transcript, slides) Apple made the point that the HEIF format is designed to be codec agnostic. Apple will be using HEIF with H.264 and H.265, but in principle you could use any codec inside HEIF. HEIF itself is just an image container format.

    I imagine Apple will support AV1 eventually. If and when they do, they could go ahead and use AV1 in HEIF.

  2. Irony by hackel · · Score: 3, Interesting

    There's something very ironic about these three companies joining an "open media" alliance, while they all rely on DRM *extensively*.