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TV Networks Hide Bad Ratings With Typos, Report Says (cnet.com)

A report Thursday in The Wall Street Journal details how networks are taking advantage of that fact to disguise airings that underperform with viewers. From a report: It's described as a common practice in the world of TV ratings, where programs with higher ratings can charge advertisers more to run commercials. When an episode performs poorly with viewers, the networks often intentionally misspell the show title in their report to Nielsen, according to the Journal. This fools the system into separating that airing out as a different show and keeping it from affecting the correctly-spelled show's average overall rating. The report says the practice was initially used sparingly -- for instance, when a broadcast would go up against a major sporting event.

3 of 115 comments (clear)

  1. Re:Nielsen hasn't figured this trick out by now? by Tablizer · · Score: 5, Funny

    And they haven't employed technical solutions to correct for typos and collect the correct data?

    Imagine if Slashdot was like that, producing duplicate story entries. We'd think terribly of them and defect.

  2. Re: Nielsen hasn't figured this trick out by now? by Cryacin · · Score: 3, Funny

    Yeah, you're right. Big Bother performed quite poorly...

    --
    Science advances one funeral at a time- Max Planck
  3. Network programmer discovers this weird trick... by Anonymous Coward · · Score: 2, Funny

    Network programmer discovers this weird trick for hiding low rated shows. Advertisers hate him!