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Once Valued at $3.2B, Wearable Company Jawbone Shuts Down, CEO Launches New Startup: Report (axios.com)
Consumer hardware company Jawbone is being liquidated, according to The Information. From a report: The San Francisco-based company, which once was valued at $3.2 billion by private investors, has hired Sherwood Partners to handle the wind-down process and assume its ongoing litigation with rival FitBit. Jawbone 2.0: Co-founder and CEO Hosain Rahman reportedly has formed a new company, named Jawbone Health Hub, that has hired many of Jawbone's employees and will take over servicing Jawbone's products. BlackRock, which loaned Jawbone $300 million in 2015, has a stake in the new company. No other existing Jawbone investor has a stake in the new startup, with one telling Axios that his firm has been kept in the dark.
Someone should make a computer they can wear on their wazoos to track the amount of money blown out of it.
The tech in the headset was fantastic for its time, but the wire ear loops repeatedly snapped off just from putting the unit on your ear. Their response to the raft of complaints was to put out a YouTube instructional video showing how to put a Jawbone on your ear "properly" (i.e., without breaking it), and to only sell replacements in 3-pack of different sizes -- use one, throw the other two away. This doesn't surprise me at all.
Fitbit didn't do it with Pebble. Pebble's management spun it that way to try to shift blame away from themselves - making it sound like Fitbit was the one eliminating Pebble's jobs. Fitbit simply bought Pebble's IP, nothing more.