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On-Demand Audio Streaming Hits Record High, Is Up 62.4% Over Last Year (techcrunch.com)

Posted by msmash on from the growing-affinity dept.

An anonymous reader shares a report: A new report from Nielsen out this week paints a picture of the booming on-demand audio streaming business, pointing to a significant increase in consumers' use of streaming services and record numbers of streams being served. According to the mid-year report, which focuses only on the U.S. market, on-demand audio streams surpassed the 7 billion figure for the first time ever during March of this year. That's audio streams, to be clear -- not just music. That is, the term "audio" also includes non-music streams like spoken word recordings and podcasts -- the latter of which has also seen rapid growth. Nielsen isn't breaking out music versus non-music streams in this new report, but a prior figure from the measurement firm stated that monthly podcast consumption had doubled over the past five years among adults. Still, the rise of streaming music services like Spotify and Apple Music have surely played a role in reaching the new milestones. Says Nielsen, streaming hit a high point of 7.5 billion weekly on-demand audio streams during the week ending March 9, 2017. That's the first time the figure had ever topped 7 billion, setting a new record. In addition, on-demand audio has been streamed over 184 billion times so far in 2017 -- a huge 62.4 percent increase over the same time period in 2016.

2 of 38 comments (clear)

  1. Nielsen is outdated... by flogger · · Score: 4, Interesting

    I was chosen to be in their survey. Lucky me. I informed them that I have no TV (Haven't since 1984 - Go figure.) I still wanted to take part in the survey since I so use services like netflix, amazon, etc. THey refused to let me be part of their data gathering... The days of regular media are gone. Nielsen refuses to let it go so they can perpetuate the importance of advertisers.

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  2. NPR is a big winner with podcasts by Bruinwar · · Score: 3, Interesting

    This American Life

    Wait Wait Don't Tell Me

    Radio Lab

    & many dozens of others...

    Good stuff, available when you're ready to listen. The advertising revenue for these shows have seen a massive increase (according to Ira Glass of This American Life). We've entered into a new era of audio & visual entertainment choices & quality.

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    SLOWER TRAFFIC KEEP RIGHT