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Facebook Messenger Globally Tests Injecting Display Ads Into Inbox (techcrunch.com)

From a TechCrunch report: Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing "promising results from Australia and Thailand," Facebook Messenger is expanding its display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in the Messenger app's home tab. Facebook tells TechCrunch that where these ads appear in the inbox "depends on how many threads a user has, the size of their phone's physical screen and the pixel density of the display." Over the next month, Facebook will gradually roll out Messenger ads to all advertisers globally. They'll have the ability to buy through the Ads Manager or Power Editor, with Messenger becoming one of the automatic placements for Facebook ads alongside the main Facebook app, Instagram and the Audience Network of other apps and sites. Ads aren't targeted by what people write in messages, and instead use the same Facebook targeting, measurement tools and minimum 50 percent pixels in view standard for viewability.

11 of 71 comments (clear)

  1. Great. by BenJeremy · · Score: 4, Interesting

    I just don't get enough of those co-dependent, needy messages from Facebook already. I rarely get on to Facebook, because while I consider it somewhat useful, there is also a lot of noise. I don't care that my second cousin Betty just posted a picture. I do care that my uncle Albert has a birthday today. I scan it once a week or so to keep up to date.

    Unfortunately, Facebook seems to be "all or nothing" in the way it feeds news.

    I get that they have to make money, but filling my inbox with spam, and texting me as if something meaningful has been sent is pretty damn disgusting as a tactic.

  2. I can quit Facebook anytime I want by OrangeTide · · Score: 2

    Drug addicts say this all the time, so it must be true.

    --
    “Common sense is not so common.” — Voltaire
  3. Re:Messenger- why? by swb · · Score: 3, Insightful

    They've made it increasingly hard on mobile to read messenger messages without the dumb app. I don't get very many and I usually just delete them and contact the person in another medium. The people who insist on using it, I just delete their messages and when they get annoyed about why I'm not responding them I tell them I don't use it.

    I don't actually understand why it has to be a separate app, probably just another part of the global domination game I guess.

  4. Re:Messenger- why? by sycodon · · Score: 4, Funny

    Facebook is desperately trying to become the next AOL.

    I am hoping they succeed by skipping straight to the end of AOL's life.

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
  5. Re:Messenger- why? by spire3661 · · Score: 2

    ITs so bad, even the Google email app DEMANDS access to pretty much everything, mic, storage, contacts, camera....its become EXACTLY what gmail was supposed to kill, the bloated email client. IT doesnt jsut ask once, it continually asks, I had to dismiss the permission prompt FIVE TIMES to send one text email through the app. It complains, at every stage, even if you are simply sending text. I uninstalled it and use Firefox to access WEBmail now. Bascially we have come to the place where EVERY interface will have ads put into ANYTHING you are looking at. We have lost the UI, forever.

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    Good-bye
  6. Re:Just use FBPURITY by Tempest_2084 · · Score: 2

    A thousand times THIS. I started using FB Purity during the election since I couldn't stand all those political posts my friends were making and I haven't looked back since. My feed shows me exactly what I want it to and nothing more. It allows you to get rid of annoying crap like the 'Trending News' ticker or Game Invites and filter messages based on keywords. It's great for cutting through the crap.

  7. What would happen if phone companies did this? by mark-t · · Score: 2

    Like, in the middle of while you were talking to somebody, you suddenly needed to listen to 15 to 30 second advertisement trying to sell you on getting new auto insurance or buying coca-cola?

    This poses no less of a problem.

  8. Re:The Solution is.... by Khyber · · Score: 2

    People got stupid and moved to Telegram.

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  9. Premium service by captaindomon · · Score: 5, Insightful

    Why doesn't Facebook offer a premium service to users? I like Facebook, it lets me keep in touch with family and friends in a semi-organized way. They have 2 billion active monthly users. They make approx. 2.3 billion per month in revenue. Can I just pay them two dollars a month for an ad-free service? They would be making money. I don't have to see ads. Win-win for everyone.

    --
    Just because I can hook a shark from a boat, I do no offer to wrestle it in the water.
  10. Re:Messenger- why? by Grishnakh · · Score: 2

    Tell me again why I need to install a dedicated Facebook app to send messages?

    That's pretty simple: to lock you into Facebook's platform, and allow Facebook to log all your messages. That's not so easy if you use SMS. Why are you trying to keep secrets from Facebook? What do you have to hide?

    This was a bad idea for users from day 1

    Since when are the users' needs and desires important? This is good for Facebook, and that's all that matters.

    and I will not be a part of it.

    Then you're going to be relegated to obscurity and irrelevance, because all your family members will be using Facebook as they share videos and articles (probably from far-right-wing "news" sites; these are very popular on Facebook).

    Bring on the good technology in its place.

    If by "good technology" you mean something that's in the best interest of privacy-advocating users and not locked into any one company, then it'll never happen. What corporation would have an incentive to do such a thing? More importantly, name any such communications technology that exists now, and then look up how old it is and how popular it currently is.

  11. Exceeds Your Mobile Plan Data Cap? by AnalogDiehard · · Score: 3, Insightful

    Not a fan of this idea. FB Messenger spams could exceed the data caps on mobile plans ($$$) and create a backlash from angry customers.

    When Apple launched the iCloud, customers found their data caps exceeded because iOS was shoving high density data (photos, movies, etc) between other iOS and OSX devices WITHOUT TELLING THE USER.

    Not that I'm worried - I refuse to install any social media app on my mobile device. They gobble up battery juice and data bandwidth. WOMBAT (Waste Of Money, Brains, And Talent).

    --
    Eternity: will that be smoking, or non-smoking? I Corinthians 6:9-10