Ashley Madison Parent in $11.2 Million Settlement Over Data Breach (reuters.com)
From a report: The owner of the Ashley Madison adultery website said on Friday it will pay $11.2 million to settle U.S. litigation brought on behalf of roughly 37 million users whose personal details were exposed in a July 2015 data breach. Ruby Corp, formerly known as Avid Life Media Inc, denied wrongdoing in agreeing to the preliminary class-action settlement, which requires approval by a federal judge in St. Louis. Ashley Madison marketed itself as a means to help people, primarily men, cheat on their spouses, and was known for its slogan "Life is short. Have an affair."
The real con here is not a data breach, it is the fact that they systematically generated fake female accounts to lure in paying male customers. This is outright fraud and they get away with it.