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Millennials Only Have a 5 To 6 Second Attention Span For Ads (cnbc.com)
Reader schwit1 writes: If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick. A new study by comScore revealed online ads targeted toward millennials have to be around 5 to 6 seconds to be effective, a sharp contrast from the traditional 30-second commercial seen on TV. "The length of time of an episode or a viewing period is really important and has got to be short, otherwise you just won't keep the attention of millennials," comScore CEO Gian Fulgoni told CNBC's "Squawk Alley." The format of advertising may have to be radically changed to reach millennials, he suggested. "You're going to have to make your case literally in a matter of seconds and make sure you grab somebody's attention, Fulgoni said.
I can't even stand the 5 seconds youtube makes you watch an ad before you can skip it. There's a reason adblockers are so popular, and it isn't only Millenials.
I literally don't care about your ads. I'll mute them the second they come on. And if I remember an ad, I go out of my way to NOT purchase their product.
"Hmm, I heard big mac today. I'm craving a big mac. Guess I'm not going."
As far as I'm concerned, you get nothing. I block ALL ads.
Not having the patience for ads is not the same as having a short attention span. Maybe millennials are just a little more savvy than former generations and realize that all marketing is toxic horseshit.
This story actually makes me optimistic for future generations.
You are welcome on my lawn.