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Millennials Only Have a 5 To 6 Second Attention Span For Ads (cnbc.com)

Posted by ryuzaki0 on from the act-surprised dept.

Reader schwit1 writes: If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick. A new study by comScore revealed online ads targeted toward millennials have to be around 5 to 6 seconds to be effective, a sharp contrast from the traditional 30-second commercial seen on TV. "The length of time of an episode or a viewing period is really important and has got to be short, otherwise you just won't keep the attention of millennials," comScore CEO Gian Fulgoni told CNBC's "Squawk Alley." The format of advertising may have to be radically changed to reach millennials, he suggested. "You're going to have to make your case literally in a matter of seconds and make sure you grab somebody's attention, Fulgoni said.

4 of 174 comments (clear)

  1. I'm way older, I have zero attention for ads. by Anonymous Coward · · Score: 5, Interesting

    Fuck ads. Fuck people who make boring, standard advertising. You are worth none of my time.

  2. Blipverts by mentil · · Score: 5, Interesting

    So, Blipverts are the future? This explains why Youtube is killing the 30-second ad in favor of shorter ads, though.

    --
    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
  3. Re:29... 28... Goodbye by grim4593 · · Score: 5, Interesting

    I've been induated with ads for so long that I automatically phase them out unless it is something I am interested in. On ad spammy sites like click through articles I don't even see ad banners anymore. For unskippable video ads I just move over to another browser tab until it is over.

  4. Millennials have that long an attention span? by Jason1729 · · Score: 5, Interesting

    I'm quite a bit older than millennials, and I sure don't have a 5-6 second attention span for ads. The reason I became a cord cutter was all the obnoxious ads exploding across the bottom on the screen for 5-6 seconds. If that's what they're going to do, I don't care to view their content for free much less pay for it.