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Laurene Powell Jobs's Organization to Take Majority Stake in The Atlantic (nytimes.com)
Emerson Collective, the organization founded by Laurene Powell Jobs, has agreed to acquire a majority stake in The Atlantic magazine, with full ownership possible in the coming years. From a report: David G. Bradley, chairman of Atlantic Media, will retain a minority stake and intends to continue running the magazine for the next three to five years. After that, Emerson Collective may purchase Mr. Bradley's remaining interest. "While I will stay at the helm some years, the most consequential decision of my career now is behind me: Who next will take stewardship of this 160-year-old national treasure?" Mr. Bradley, 64, wrote in a note to employees. "To me, the answer, in the form of Laurene, feels incomparably right." The leadership of The Atlantic, including Jeffrey Goldberg, the editor in chief; Bob Cohn, the president; and Hayley Romer, the publisher, will remain unchanged and will continue to run the publication's daily operations (could be paywalled). The deal, which Mr. Bradley announced to the staff on Friday morning, also includes The Atlantic's digital properties, events business and consulting services. Mr. Bradley will continue to fully own the rest of Atlantic Media's properties, which include the National Journal Group and the digital media organization Quartz. Financial terms of the transaction were not disclosed.
https://www.theatlantic.com/ 3 trackers: 2 advertising, 1 analytics. Scripts from 12 sources on the home page. Content: primarily politics, some culture, science, tech, business, a poem, some in-depth analysis. No sports (yay!). It's not a terrible website.
The magazine was always a favorite of mine. In addition to the above there was creative writing, a bit of philosophy, and the cultural insights were among the best. I hope the future brings more.
...omphaloskepsis often...
The other bottom line:
Very wealthy individuals know that the quickest way to control what people think of them and their pet projects is to control the reporting behavior of the press.
You are not the customer. You are the product.