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Is Microsoft Hustling Us With 'White Spaces'? (wired.com)
rgh02 writes:
Microsoft recently announced their plan to deploy unused television airwaves to solve the digital divide in America. And while the media painted this effort as a noble one, at Backchannel, Susan Crawford reveals the truth: "Microsoft's plans aren't really about consumer internet access, don't actually focus on rural areas, and aren't targeted at the US -- except for political purposes." So what is Microsoft really up to?
The article's author believes Microsoft's real game is "to be the soup-to-nuts provider of Internet of Things devices, software, and consulting services to zillions of local and national governments around the world. Need to use energy more efficiently, manage your traffic lights, target preventative maintenance, and optimize your public transport -- but you're a local government with limited resources and competence? Call Microsoft."
The article argues Microsoft wants to bypass mobile data carriers who "will want a pound of flesh -- a percentage -- in exchange for shipping data generated by Microsoft devices from Point A to Point B... [I]n many places, they are the only ones allowed to use airwave frequencies -- spectrum -- under licenses from local governments for which they have paid hundreds of millions of dollars."
The article's author believes Microsoft's real game is "to be the soup-to-nuts provider of Internet of Things devices, software, and consulting services to zillions of local and national governments around the world. Need to use energy more efficiently, manage your traffic lights, target preventative maintenance, and optimize your public transport -- but you're a local government with limited resources and competence? Call Microsoft."
The article argues Microsoft wants to bypass mobile data carriers who "will want a pound of flesh -- a percentage -- in exchange for shipping data generated by Microsoft devices from Point A to Point B... [I]n many places, they are the only ones allowed to use airwave frequencies -- spectrum -- under licenses from local governments for which they have paid hundreds of millions of dollars."
Wants to undercut mobile data providers so municipalities can save money. Evil!
love is just extroverted narcissism
Microsoft hasn't had a successful entry into a new market since..what? The xbox? Their mobile efforts have not only been disasters, they've been repeated and predictable disasters.
They've got their core markets ( desktop, server/services, gaming ), and are arguably "improving" them successfully ( with some serious mis steps along the way ), but I just don't see how anyone can think they'll pull a rabbit out of their hat here.
Mod me down with all of your hatred and your journey towards the dark side will be complete!