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Brits Look at Google and Facebook Every 210 Seconds, Says Survey (theregister.co.uk)

Posted by msmash on from the user-behavior dept.

Ad companies Facebook and Google slurp one in every three and a half minutes that Britons spend online, according to a survey. From a report: This, says audience metrics company Verto Analytics, accounts for 17 per cent of British adults' time online, the equivalent of 42.7 million days a month across Google, YouTube and Gmail. Similarly, Facebook-owned sites, including the ad-driven data-mining website itself, Instagram and WhatsApp, account for 11 per cent of time online, or a relatively paltry 28.4 million days. "Google and Facebook's share of internet time and ad revenue is staggering considering the hundreds of thousands of websites that exist," said Hannu Verkasalo, CEO of Verto Analytics, in a canned statement. The Verto survey also found that of the top 10 websites used in the UK, the sole British one was the BBC. Microsoft, Apple, Amazon, "Oath" (the new name for the merged Yahoo-AOL beastie), eBay and Twitter were the others, along with Activision Blizzard.

4 of 26 comments (clear)

  1. Google I get by nospam007 · · Score: 2

    I am curious myself but FaceBook? It only has stuff I don't want nor need to know, for example the guy who had the locker beside mine 20 years ago got a new car.

  2. Rainy Days by sqorbit · · Score: 2

    I read somewhere that 106.5 days of the year London has rain. That means that approximately 29% of the year Brits in London are staring at rain. This adds two useless and pointless facts about Brits on slashdot today.

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    Sent from my TARDIS
    1. Re:Rainy Days by AmiMoJo · · Score: 2

      Note to self: Verto Analytics are idiots, don't trust their analytics.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  3. Facebook? by 93+Escort+Wagon · · Score: 2

    I thought the Brits had their own social networks - FriendFace and Jitter?

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    #DeleteChrome