Facebook Is Cracking Down On Deceptive Ads For Porn, Diet Pills (adweek.com)

According to Adweek, the next target in Facebook's efforts to keep its News Feed clean is cloaking -- a technique used by "bad actors" to circumvent Facebook's review processes and show content to people that violates Facebook's Community Standards and Advertising Policies. For example, they will set up web pages so that when a Facebook reviewer clicks a link to check whether it's consistent with Facebook's policies, they are taken to a different web page than when someone using the Facebook app clicks that same link. "Facebook product management director Rob Leathern and software engineer Bobbie Chang described in a Newsroom post how 'bad actors' -- such as those promoting diet pills, pornography or muscle-building scams -- attempt to game the social network's review processes," reports Adweek. From the report: Leathern and Chang said Facebook has removed "thousands" of offenders from its platform over the past few months, and any advertisers or pages that are caught cloaking will be banned, as well. Facebook is using artificial intelligence in its anti-cloaking efforts, expanding efforts by human reviewers to identify, capture and verify incidents of cloaking and revising its policies. Pages that are not engaging in these practices should see no impact in their referral traffic.

Comments

Re:I thought this was Slashdot.

[ScentCone]

Because he was voted in by people who are too dumb to see through deceptive ads, you mean?

Or, because millions of people who voted twice for Obama got tired of the Democrats', DNC's, and Clinton Campaign's deceptive behavior (ads and much), and turned their backs on them and their extremely poor choice of a serially lying, corrupt candidate. Doesn't matter what you think of Trump. Ads on FB didn't cause Hillary to somehow forget to even set foot in Wisconsin, a state she took for granted as supporting her coronation despite labeling a sizable portion of its residents irredeemably deplorable people. And it's not just about Clinton. It's just part of the pattern that saw the D's lose nearly a thousand legislative seats, most of the governorships, and both houses of congress, too. All of the phony Russia stuff and blaming FB ads (as if the only phony crap seen there was aimed at only one end of the spectrum - please!) is just a lazy way to avoid confronting the real reasons why the Democrats have lost so much traction over the last eight years.