Facebook Is Cracking Down On Deceptive Ads For Porn, Diet Pills (adweek.com)

According to Adweek, the next target in Facebook's efforts to keep its News Feed clean is cloaking -- a technique used by "bad actors" to circumvent Facebook's review processes and show content to people that violates Facebook's Community Standards and Advertising Policies. For example, they will set up web pages so that when a Facebook reviewer clicks a link to check whether it's consistent with Facebook's policies, they are taken to a different web page than when someone using the Facebook app clicks that same link. "Facebook product management director Rob Leathern and software engineer Bobbie Chang described in a Newsroom post how 'bad actors' -- such as those promoting diet pills, pornography or muscle-building scams -- attempt to game the social network's review processes," reports Adweek. From the report: Leathern and Chang said Facebook has removed "thousands" of offenders from its platform over the past few months, and any advertisers or pages that are caught cloaking will be banned, as well. Facebook is using artificial intelligence in its anti-cloaking efforts, expanding efforts by human reviewers to identify, capture and verify incidents of cloaking and revising its policies. Pages that are not engaging in these practices should see no impact in their referral traffic.

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