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Study Finds Vaccine Science Outreach Only Reinforced Myths (arstechnica.com)

Ars Technica reports on a study suggesting that "Striking at a myth with facts may only shore it up." Applehu Akbar writes: Researchers at the University of Edinburgh studied public attitudes toward vaccination in a group whose opinions on the subject were polled before and after being shown three different kinds of explanatory material that used settled scientific facts about vaccines to explain the pro-vaccination side of the debate. Not only was the anti-vax cohort not convinced by any of the three campaigns, but their attitudes hardened when another poll was taken a week later.

What seems to have happened was that the pro-vax campaign was taken by anti-vaxers as just another attempt to lie to them, and as reinforcement for their already made-up minds on the subject. A previous study at Dartmouth College in 2014 used similar methodology and except for the 'hardening' effect elicited similar results. What's really scary about this is that while the Dartmouth subjects were taken from a large general population, the Edinburgh subjects were college students.

"The researchers speculate that the mere repetition of a myth during the process of debunking may be enough to entrench the myth in a believer's mind," writes Ars Technica, with one of the study's authors attributing this to the "illusory truth" effect.

"People tend to mistake repetition for truth."

5 of 465 comments (clear)

  1. Isn't it time to get serious . . . by rickyslashdot · · Score: 4, Interesting

    IF a child - who is NOT inoculated spreads a disease throughout his/her peer group, then it's high time to start prosecuting their parents for criminal mischief, at the very least, for allowing their child to be a carrier and disease vector simply because they refused to get that child vaccinated. Prosecution levels should even be allowed to go as high as "involuntary manslaughter", although, to me, it's NOT involuntary, it's premeditated, and should be criminalized to the full extent of those statutes.
    Granted, this doesn't solve the problem resulting from that incident, but it WILL send a message to all the other parents that refuse to get their children vaccinated. Basically, if you allow your child to be a disease carrier, then YOU are responsible for all the harm caused to the other children who are harmed, disabled, crippled, or even killed - ALL THROUGH YOUR OWN NEGLIGENCE, or your BELIEF SYSTEM.
    It makes no difference whether the issue is religious, personal, or just plain obstinate hard-headedness - YOU are the reason another child (or children) contracted a disease that could have been prevented with current vaccination regimes.

    OK, so it's a sad and sometimes horrific (in case of permanent disability or death) situation, and there are many who would say that the parents (and child) have suffered enough - - - BUT the situation is SOLELY the responsibility of the child's parents / guardians to see that they are given the best medical care available - and that INCLUDES THE VACCINATIONS !

    There is a serious line of demarcation between religion and scientific medical processes - and if the 'BELIEF' faction is allowed to put the health and lives of the other children at risk, then I BELIEVE they should be removed from the general population - - - as in ISOLATION WARDS / CAMPS.

    Sorry if this sounds a bit fascist, or absolute socialistic, but there is just too much at stake to allow this type of behavior to endanger the health and well-being of the majority of the population - - - simply because someone says "My FAITH says I should NOT do this".
    Take your FAITH and use it to cure the harm caused to the other children endangered by your actions (or INactions).

    GET YOUR VACCINATIONS - REGULARLY and ON TIME - - - to protect the whole world.

    cheers . . .

    --
    redneck geek
    1. Re:Isn't it time to get serious . . . by rickyslashdot · · Score: 5, Interesting

      OK, Zero__Kelvin, I surrender. I am not going to argue the validity of my comparisons any longer.

      YOU, on the other hand, need to learn to focus on the reality of DELIBERATELY un-vaccinated children lowering the herd immunity and causing pain, suffering, and sometimes even death to those that did not have the opportunity to get their vaccinations - whether through recent immigration, economic issues, or simple ignorance.

      I hope you never have to live through the grief I am still living with because of a simple MEASLES vaccination (MMR) that was late - and my daughter is deaf - FOR LIFE - because she caught the disease from a 'religious objector' (through no fault of his).
      I will live with this issue for the rest of my life - because I was not timely in getting Deborah's MMR booster on time.

      Get off your BS nit-picking and actually try to do something that HELPS the world - not just a piss-ant word-war on who is the most explicitly accurate in their analogies!

      I've tried - really hard, considering, to be decent about this debate, but you are basically just a royal asshole.

      I may get banned - but YOU will have to learn to live with your conscious - - - and just MIGHT eventually learn to be civil and courteous when posting.

      --
      redneck geek
  2. so the campaign was poorly done by superwiz · · Score: 4, Interesting

    1st thing people learn in clinical psychology is that you cannot reach the patient if you don't accept their world view. You can only navigate in their world view because any attempts to challenge it will sound very similar to what they have already heard multiple times when they were challenged on their world view. And by reminding them of how they reacted to it last time, the memory is reinforced. Anyone creating a marketing campaign should have known this.

    --
    Any guest worker system is indistinguishable from indentured servitude.
  3. Re:The science is not settled by BarbaraHudson · · Score: 4, Interesting

    'd rather air (sic) on the side of caution. When my children are adults they can decide for themselves if they want to take that poison.

    Please do so. Hopefully they will die from one of the childhood diseases that vaccines can prevent, and end the spread of your genes.

    Now as for the article stating:

    What seems to have happened was that the pro-vax campaign was taken by anti-vaxers as just another attempt to lie to them.

    Paranoid personality disorder is almost impossible to treat, because (1) paranoid people take anything, even coincidences, as evidence that someone is out to get them in one way or another, and (2) they believe their paranoid delusions are validation of their inner self, and any attempt to point out the contrary is just more proof that their paranoia is justified.

    It doesn't have to make sense, because we're dealing with people showing signs that in any other situation would be seen as a break with reality, but because of "we must give equal weight to all opinions, even the totally batshit crazy ones," you're evil if you try to do so in this case, again reinforcing their delusions.

    Can anyone who isn't an anti-vaxxer deny these people are showing signs of mental illness?

    --
    "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
  4. Re:What's said is that scientists discredited scie by Solandri · · Score: 5, Interesting

    As someone who grew up in the 1970s, I can assure you the climatology talk which filtered out to the general public back then was about whether or not we'd enter another ice age.

    The explanation given in your link (that the mass media was hyping global cooling, but climate scientists were publishing papers about global warming) doesn't really help. It just confirms the belief that the mass media will hype whatever they want rather than report accurately.