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Google Pays Apple $3 Billion Per Year To Remain On the iPhone, Analyst Says (cnbc.com)
In a note to investors on Monday, Bernstein analyst A.M. Sacconaghi Jr. said Google is paying Apple billions of dollars per year to remain the default search engine on iPhones and iPads. "The firm believes that Google will pay Apple about $3 billion this year, up from $1 billion just three years ago, and that Google's licensing fees make up a large bulk of Apple's services business," reports CNBC. From the report: "Court documents indicate that Google paid Apple $1 billion in 2014, and we estimate that total Google payments to Apple in FY 17 may approach $3 billion," Bernstein analyst A.M. Sacconaghi Jr. said. "Given that Google payments are nearly all profit for Apple, Google alone may account for 5% of Apple's total operating profits this year, and may account for 25% of total company OP growth over the last two years."
Google knows it will more than make up the $3 Billion from Apple users so it is willing to spend that money.
It has been shown time and time again that Apple users are more willing to buy stuff, therefore the ads to Apple users are worth more to Google and the people who place the adverts.
Apple is larger than Microsoft, so why not break up Apple first, and see how it goes?
Bigness is not a problem in itself. Only abuse of monopoly power. Apple is nowhere close to a monopoly in any market.
"Both yahoo and duckduckgo use bing for search. So the options are only 2 - google and bing"
Untrue:https://duck.co/help/results/sources