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Bing is 'Bigger Than You Think', Says Microsoft (onmsft.com)

Posted by msmash on from the not-irrelevant dept.

Microsoft said this week that Bing is "bigger than you think" and provided some numbers that could be a surprise to many. The company claims that fully one-third of searches in the US are powered by Bing, either directly or through Yahoo or AOL (both of which provide results generated by Microsoft). From a report: With 9% market share worldwide and 12 billion monthly searches, almost half of that (5 billion) comes from the United States where Bing has 33% market share.

5 of 220 comments (clear)

  1. Commoditization by OrangeTide · · Score: 3, Interesting

    I don't care how big Google or Bing is. Search is a commodity now. I don't really care which farm grew my morning grapefruit either.

    --
    “Common sense is not so common.” — Voltaire
  2. So True by OrangeTide · · Score: 4, Interesting

    I suspect many non-porn Bing searches are variations on "How do I set Google as my default search?"

    --
    “Common sense is not so common.” — Voltaire
    1. Re: So True by qortra · · Score: 4, Interesting

      I would have thought the same thing. However, I've been using Bing since the James Damore incident out of curiosity, and it really isn't that bad. I haven't had to do as many technical (i.e. programming) searches since I switched, and that was always Bing's weakness compared to Google, so I reserve full judgement for later. Regardless of what you feel ethically about Google vs Microsoft, it can't be good for any particular search engine to have a near Monopoly in the US.

  3. Re:And this matters to me... by JohnFen · · Score: 4, Interesting

    That's very strange. One of the pleasant surprises I had when I start using DDG was that the search results I got tended to be much better than what I was getting out of Google.

    Neither are perfect, of course.

  4. Heh... by XSportSeeker · · Score: 4, Interesting

    Bing comes as a default search engine (as does Edge), it's obligatory to use in Windows 10S, and Microsoft offers freebies for people who use it (a big reason why the percentage is so big in the US - Bing rewards is not available in several countries).
    Sure, some people use and like it, but I'd say 9% worldwide is a huge failure when you are trying to sway the market with agressive strategies like those.