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Driverless Cars Need a Lot More Than Software, Ford CTO Says (axios.com)
In an interview, Ken Washington, Ford's Chief Technical Officer, shared company's views on how autonomy will change car design. From an article: The biggest influence will be how the cars are bought, sold and used: "You would design those vehicles differently depending on what business model (is being used). We're working through that business model question right now," he said. The biggest misconceptions about autonomous capabilities is that it's only about software: "People are imagining that the act of doing software for autonomy is all you need to do and then you can just bolt it to the car," he said. "I don't think it's possible to describe what an autonomous vehicle is going to look like," he added.
We are sick and tired of selling value at this price point. We don't easily know where you go in real time, can't divert you to areas we want you to go, or subject you to in vehicle ads, and after only a few years you are off a payment plan. We are going to fix this for you, and likely make it illegal to return to the old model of ownership and privacy rights.
Now if we could only find a way to program human drivers to that standard.
The world's burning. Moped Jesus spotted on I50. Details at 11.
Shitty 'self driving cars' will fail spectacularly in the marketplace once people truly understand the reality of them: your real freedom taken away, as you're strapped into some machine that you have zero real control over.
I for one will be very happy to have a machine do the driving for me. I already use adaptive cruise control and traffic jam assist on my commute, and I would happily turn over the drudgery of driving to a machine. I derive no joy from driving, though I know many people who do, and I don't begrudge them that.
But I question the common perception that self driving cars are going to lead huge drops in car ownership. Right now my golf clubs and gym bag are in my car, and my sunglasses, and my bike rack, and my music collection. And compared to the amount of crap I see in other peoples vechicles, I am the model of tidiness. Music can migrate to my phone, and I can carry my sunglasses easily enough, but how do I call for a car that has a bike rack that fits a recumbent bike? I can take my golf clubs in an uber type car to work, then to the course, then back home, but that is a bunch of schlepping that is easier when I can just leave my clubs in the trunk. What about child seats? Will parents have to provide their own car seats, or count on calling a car that has one or more available?
None of these things is a showstopper, but if I am already spending money to own my car, why wouldn't I spend money to own my self driving car, that already has my stuff in it? I can see two car families turning into one car families, but I suspect many people will still want to own their own vehicle.