Bill Gates and Richard Branson Back Startup That Grows 'Clean Meat' (bloomberg.com)

A large global agricultural company has joined Bill Gates and Richard Branson to invest in a nascent technology to make meat from self-producing animal cells. "Memphis Meats, which produces beef, chicken and duck directly from animal cells without raising and slaughtering livestock or poultry, raised $17 million from investors including Cargill, Gates and billionaire Richard Branson, according to a statement Tuesday on the San Francisco-based startup's website," reports Bloomberg. From the report: This is the latest move by an agricultural giant to respond to consumers, especially Millennials, who are rapidly leaving their mark on the U.S. food world. That's happening through surging demand for organic products, increasing focus on food that's considered sustainable and greater attention on animal treatment. Big poultry and livestock processors have started to take up alternatives to traditional meat. To date, Memphis Meats has raised $22 million, signaling a commitment to the "clean-meat movement," the company said.

Comments

Re:"clean" "meat"

[Tailhook]

But millennials and stuff don't you know.... they hate big-cow and big-chicken and big-pig and want clean organic vat meat. So you just stop it with your "labels" and your anti-vat meat anxiety because Bloomberg says that millennials have decided what they will and won't tolerate you eating.

Vat-to-table, pal.

Re:"clean" "meat"

[Anonymous Coward]

No, because it will be chemically indistinguishable from the meat you get from slaughtering an animal. This isn't some soy based substitute, it is actual meat.

You can have "not actual cow" on the labelling if you like, but it's still meat.