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Amazon To Complete $13.7B Whole Foods Deal Monday, Promises Lower Prices and Prime Integration (geekwire.com)

Posted by msmash on from the amazonization dept.

Amazon announced today that its $13.7 billion acquisition of Whole Foods will close this Monday, Aug. 28, and revealed how it plans to lower prices and integrate its Prime membership program into the Whole Foods checkout process. From a report: Amazon said that starting Monday, it will lower prices of items at Whole Foods like organic bananas, brown eggs, salmon, ground beef, and more. It also plans to "make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together," as Jeff Wilke, CEO of Amazon's consumer business, said in a press release. Amazon will place its Amazon Lockers package pickup machines in some Whole Foods stores. It will also make Whole Foods' private label products available on its website, on AmazonFresh, on Prime Pantry, and Prime Now. Whole Foods CEO John Mackey will stay in his current role, and Whole Foods' HQ will remain in Austin. The grocer will maintain operations under its current brand.

1 of 97 comments (clear)

  1. It'll be interesting to see how this plays out by Anonymous Coward · · Score: 2, Insightful

    Supermarkets already track everything you buy and correlate these purchases with a whole host of other data to cater their inventories to the communities they serve -- but Whole Foods will have an advantage they don't: cross-references to your entire purchase history of sundries online. They can aggressively market to customers they already know they have (your billing and delivery addresses plus Prime membership, 'natch). Home delivery? You bet. Drone delivery? Maybe! Entire aisles of not-food products you would not be getting inferior versions of by purchasing from a supermarket? No doubt.

    All for the low low price of a megacorporation knowing everything there is to know about you.