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Apple Is Planning a 4K Upgrade For Its TV Box (bloomberg.com)
Apple is planning to unveil an upgraded Apple TV set-top box that can stream 4K video and highlight live television content such as news and sports. Bloomberg reports: The updated box, to be revealed alongside new iPhone and Apple Watch models at an event in September, will run a faster processor capable of streaming the higher-resolution 4K content, said the people, who asked not to be identified because the plans aren't yet public. The 4K designation is a quality standard that showcases content at twice the resolution of 1080P high-definition video, meaning the clarity is often better for the viewer. Apple is also testing an updated version of its TV app, which first launched in 2016, that can aggregate programming from apps that already offer live streaming. Apple is seeking to revive its video ambitions with the new product. In order to view 4K video, users will need to attach the updated Apple TV to a screen capable of showing the higher-resolution footage. In order to play 4K and HDR content, Apple will need deals with content makers that can provide video in those formats. The Cupertino, California-based technology giant has begun discussions with movie studios about supplying 4K versions of movies via iTunes, according to people familiar with the talks. The company has also discussed its 4K video ambitions with content companies that already have apps on Apple TV, another person said. Popular video apps on the Apple TV that support 4K on other platforms include Vevo and Netflix.
absurd hype(sadly parroted by /.) of this delayed introduction of something already in market through others, indicate the desperation and lack of ideas at apple.
apple is now just a marketer of over-hyped, overpriced, mediocre products to its fanboi base, and dependent on 1 such product(iphone) in a mature market for its profitability and survival.
sad.
Well isn't that typical of Apple. If they're so good how come they can't display 4K HDR video on my old 36" Sony Trinitron? First they remove floppy drives, now this?!
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Don't worry about it, they'll probably call it Ultra-Retina or something.
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What hype? It's merely stating the fact. It's still news, even if they should have done it last time (and they should have).
Over-hyped? Maybe.
Overpriced? Positively.
Mediocre? That's debatable. Their products work and their support currently has no equal in the industry.
Is Apple in a decline since Steve Jobs' death? Absolutely. With a rich bean counter at the top we get even more expensive products with ridiculous features that most people can't afford (expensive low-end MacBook without usable ports, OLED touch bar on MacBook Pro, $5K iMac Pro) and a discontinuation or lack of updates for low-end products that just work (iPod shuffle, Mac mini, MacBook Air).
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Don't worry. If the current 4th-generation Apple TV is any indication, their new box will cost at least three times as much as yours. This means (in market-speak) that it's three times better than your Android box because of the Apple logo.
Me? Fuck Android. It seems so insecure that I want no part of it. My next box will be a Roku.
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Is an Apple TV Box kind of like a media PC?
Will increasing it to 4K enable it to compete with my 4K media PC?
Apple simply "planning an upgrade" makes news! Really? Think about it...Merely "planning" making news!
So next time Apple "plans" to upgrade another of its products will also make news I guess, right?
Apple. Proudly going out of business for over 40 years.
apple really was going out of business for a decade and half, before it had some new ideas, and brought back steve jobs (sacked earlier due to poor performance) to sell them(which is what he was good at), starting with putting an "i" before each brand.
if you love apple, hope and pray for some new ideas and new great salesmen. but there is no reason to think that new ideas and salepeople will concentrate there again to such a degree again.
Apart from, you know, the last 40 years that is. Even in the dark days they still had ideas - the Newton for instance, which yeah Jobs didn't like and blah blah blah, but he was one of the few that didn't.
What Jobs did really well is sell, yes. But he also brought other qualities - a consistent product line was one of them. This is where things like the 4k TV are well over due, and also where legitimate criticisms like the no-USB C-cable-in-an-iPhone-box come from. Apple's entire with phones, tablets, computers etc. can do 4k. The one place I might show the family those photos can't. That's ridiculous, and this incremental upgrade is overdue.
Bear in mind though that Apple aren't hyping it, in fact they haven't even mentioned it. Others have looked in firmware and found what seems to be a sensible upgrade and have publicised that they've found it - that's all. For me as owner of a gen 3, it's interesting. World changing no, but yeah - it's something I'm following. If they launch that and the rumoured Prime app comes out, then that's finally all my media (iTunes/Netflix/Prime/self-ripped so Plex or similar) in one place so I'd likely buy.
They'll announce it, and Phil Schiller will come on stage and say they've innovated their ass off, and figured out a way not to need to ship it with a remote.
"Just like the iPhone doesn't need a headphone jack, just like the MacBooks don't need a SD card slot, the new AppleTV doesn't need a remote! Why? Well, there's already millions of remotes out there: the iPhone. All you need to use the new AppleTV is an iPhone 7/7S/7+/7S+/8. And because we don't need to ship it with a remote, it's now $5 less! Aren't we just great?"
AC comments get piped to
does it make you feel better to have been the first one to buy something and spend the most money on it just to wait panting like pavlov's dogs to fully utilize the features of your new toy?
Good idea to future proof it a bit, but I have no plans of upgrading my TV to 4K. I've looked, and sure, I can see the difference, but it's not enough to buy a whole new TV for. When my current set dies, the next one will be 4K, or maybe even 8K depending on how long the current one lasts. But I don't have any need to upgrade the experience. 1080p is entirely sufficient. Going from SD to HD was a huge change and well worth it, although I still waited a while until I could get a TV at a reasonable size for an acceptable amount of money.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
When Apple does something, they do it better than the competition and brought it out to the market first.
There are two dimensions. 2x2=4. For a news site for nerds you're stumbling hard.
That's the audience for the device - people locked into Apple's ecosystem. Everyone else can pick and choose and if they're smart they won't buy any kind of media - audio, video or books which is locked to one service / provider. Of course technically they're not buying media at all, just a licence to view the media which is why this chicanery happens at all. Digital content could be legislated and imbued with similar concepts of ownership / transferability & copyright as physical content but no region or country seems to have the balls to go there yet.
Yea, over hyped. Pretty much like all the other products on the market.. Got to MAKE that sale!
One of Jobs' better attributes was having a vision and getting others to focus on that vision. Reportedly one of the first things he did after getting back to Apple was draw a 4 box grid. Personal and professional on one axis. Mobile and desktop on the other. Apple would reduce the large number of computer models to just 4. It helped Apple refocus on the basics. Today, Apple's products are larger grid but they still don't make a large number of models.
Well, there's spam egg sausage and spam, that's not got much spam in it.
Yep - completely agreed. I remember the "is it an LC or a Centris or a Performa...?" days of identical models with different badges. Was just silly.
It isn't an "upgrade" if you need to buy a new box. It is just a "new model".
Personally I've waited because my estimation was that if I bought 4K equipment when it first came out, I'd likely have to replace it all anyways by the time 4K content was widely available. I mean not all the TV stations in my area are 1080p yet. Some are still 720p.
Well, there's spam egg sausage and spam, that's not got much spam in it.
I'm actually a fan of Apple TV; we have one hooked up to our family room TV (55", a/v receiver, 3' speakers, subwoofer literally the size of a steamer trunk) as well as one hooked up to our bedroom TV upstairs. And yet as I sit here at the dinner table on my laptop (we have one of the family room/dining area/kitchen open rooms), I'm listening to streaming music from...our Amazon Echo. Why? Because when I came downstairs to feed the dogs, all I had to say was "Alexa, play my 'Mornings' playlist", and it did. No remote to fumble with, no checking to be sure I was in the right 'spot' in the Apple TV menu to play a playlist.
Apple blew it by not releasing a hands-free, voice-activated Apple TV a year ago. 4K doesn't wow me; I have no plans to run out and buy a 4K tv any time soon. What I want is better and more functionality, and in particular true voice activated functionality.
Anyone want to predict what actual Apple HomePod sales end up being?
Bruce F. Webster (brucefwebster.com)
We have two Panasonic 1080p plasma sets. It will be a sad day when they die, the picture on them is fantastic. When that happens, I'm expecting 4k sets to be dirt cheap and, even if 'smart', they'll never be connected to the network.
Trolling is a art,
I've notices that almost every single movie I've seen on 4K looks absolutely awful. It's horrifying. You see all the edges, you see all the mistakes, you see human features gigantic and up close which aren't even attractive in real life.
2k and lower is nice because you see what the movie looks like well enough to really enjoy it but you don't see your favorite actresses pours as if they were craters in her face. I don't want to see anyone in that detail.
4K is great if a movie was designed for it and if there's proper film grain applied to the pictures. But I've been enjoying the movies far less since watching them on 4K and TV shows that are produced in a week to rush out a whole season are just absolutely terrible in 4K.
If they box doesn't offer 2k downsampling, then I'll just watch SD instead.
I pay for (IIRC) the cheapest Comcast internet only deal I can ($50/month) and get 120Mbits
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