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Your Personal Information Is Now the World's Most Valuable Commodity (www.cbc.ca)

"Data is clearly the new oil," says Jonathan Taplin, director emeritus of the USC Annenberg Innovation Lab and the author of Move Fast and Break Things: How Google, Facebook and Amazon Cornered Culture and Undermined Democracy. While oil was the world's most valuable resource, it has been surpassed by data, as evidenced by the five most valuable companies in the world today -- Apple, Amazon, Facebook, Microsoft and Google's parent company Alphabet. CBC.ca reports: What "the big five" are selling -- or not selling, as in the case of free services like Google or Facebook -- is access. As we use their platforms, the corporate giants are collecting information about every aspect of our lives, our behavior and our decision-making. All of that data gives them tremendous power. And that power begets more power, and more profit. On one hand, the data can be used to make their tools and services better, which is good for consumers. These companies are able to learn what we want based on the way we use their products, and can adjust them in response to those needs. Access to such sweeping amounts of data also allows these giants to spot trends early and move on them, which sometimes involves buying up a smaller company before it can become a competitive threat. Pasquale points out that Google/Alphabet has been using its power "to bully or take over rivals and adjacent businesses" at a rate of about "one per week since 2010." But it's not just newer or smaller tech companies that are at risk, says Taplin. "When Google and Facebook control 88 per cent of all new internet advertising, the rest of the internet economy, including things like online journalism and music, are starved for resources."

Traditionally, this is where the antitrust regulators would step in, but in the data economy it's not so easy. What we're seeing for the first time is a clash between the concept of the nation state and these global, borderless corporations. A handful of tech giants now surpass the size and power of many governments.

7 of 158 comments (clear)

  1. Re:No, it's not by DontBeAMoran · · Score: 5, Funny

    Data isn't as important as pundits would like to believe.

    Well he did save Picard's life.

    --
    #DeleteFacebook
  2. Re: No, it's not by ClickOnThis · · Score: 4, Informative

    I agree, my proof:
    If my data is so valuable, why am I not being compensated for it?

    You are. You receive free services on sites that offer social networks, search engines, and other value, in exchange for your participation.

    The catch: you are the product that they sell.

    Some aspects of this new industry are commendable. Finding out what someone likes is a step towards showing them things that they want, and not showing them things they don't -- like a good shopkeeper who knows the customers who patronize her/his business.

    But this also means we need a new kind of consumer advocacy and protection: the kind that makes sure the consumer benefits, and is not harmed, by sharing information. That is not easy to balance, but I think it will be crucial to do in the years to come.

    --
    If it weren't for deadlines, nothing would be late.
  3. Not the first time by theweatherelectric · · Score: 2

    What we're seeing for the first time is a clash between the concept of the nation state and these global, borderless corporations.

    No, this is not the first time. The East India Company, for example, had immense power at its height.

    1. Re: Not the first time by Z00L00K · · Score: 2

      Franchise war in Demolition Man, Max Headroom, Fahrenheit 451, 1984, Neuromancer, Brave New World, Ferengi invasion - all in one package.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
  4. Re: No, it's not by Whibla · · Score: 4, Insightful

    Some aspects of this new industry are commendable. Finding out what someone likes is a step towards showing them things that they want...

    Indeed, that does, at first glance seem commendable. Who would argue against being shown things they want to see?

    ... and not showing them things they don't...

    And thus choice, and more importantly open mindedness, died.

    Now, before you argue "But you didn't want to see it anyway" ask yourself: who decided that?

    And we're not just talking about 'stuff we'd like to buy' here, we're also talking about the news we see, general information about anything and everything, all pre-filtered before we get a chance to make up our minds based on just the facts. Worse, our viewpoint is no longer ours, we don't see all sides of any story, we see everything from a viewpoint these organisations 'think' we want to see it from. Unfortunately reinforcement is 'a thing'.

    And then we find ourselves asking 'searching' questions like: is extremism on the rise?

    You are. You receive free services on sites that offer social networks, search engines, and other value, in exchange for your participation.

    The catch: you are the product that they sell.

    In this however you are, in my opinion, absolutely correct. In and of itself I'm not sure this is a bad bargain either.

    It's what various companies are doing with that information, the influences they are having on our lives, that's bad.

  5. Headline is simply not true by Solandri · · Score: 5, Informative

    While oil was the world's most valuable resource, it has been surpassed by data, as evidenced by the five most valuable companies in the world today -- Apple, Amazon, Facebook, Microsoft and Google's parent company Alphabet.

    Why base it on market capitalization? As the dot-com bubble showed, that's an extremely variable and unreliable way to measure a company's success.

    Based on annual revenue - you know, how much these companies actually sell, which seems like a more relevant measure if you're talking about how valuable their product is - the listed companies rank:

    #9 Apple
    #26 Amazon
    #65 Alphabet
    #69 Microsoft
    #393 Facebook

    The top ten companies based on revenue are:

    #1 Walmart (retail)
    #2 State Grid (Chinese electricity utility)
    #3 Sinopec Group (oil)
    #4 China National Petroleum (oil)
    #5 Toyota Motor (auto)
    #6 Volkswagen (auto)
    #7 Royal Dutch Shell (oil)
    #8 Berkshire Hathaway (finance)
    #9 Apple (tech)
    #10 Exxon Mobil (oil)

    So based on value of sales, the world's most valuable commodity remains oil.

    The top ten companies based on profit are:

    #1 Apple (tech)
    #2 JP Morgan Chase (finance)
    #3 Berkshire Hathaway (finance)
    #4 Wells Fargo (finance)
    #5 Gilead Sciences (pharmaceuticals)
    #6 Verizon (telecom)
    #7 Citigroup (finance)
    #8 Alphabet (tech)
    #9 Exxon Mobil (oil)
    #10 Bank of America (finance)

    So based on profit, the world's most valuable commodity is financial services.

    Revenue = how much you actually sell
    Profit = how strong your sales are (delta between supply and demand)
    Market cap = investors (including clueless ones) placing bets

    1. Re:Headline is simply not true by PineHall · · Score: 2

      Interesting! I agree that oil and financial services are the foundations of today's economy. But is the information being collected also a foundation or will be a future foundation since the stock market is forward-looking? I think so. The future economy will be even more dependent on our personal information and already today many businesses do depend on it. The market cap numbers are future-looking. The values may be off a little bit but the trend toward personal information being very important is clear.