The Next iPhone Is Going To Be Unveiled On Sept. 12, Report Says (cnbc.com)

According to CNBC, Apple will host its big iPhone 8 product launch event on September 12th. From the report: The tech giant is expected to announce a bevy of products, including two new iterative iPhone updates, possibly named the iPhone 7s and iPhone 7s Plus, in addition to a high-end iPhone 8. Apple is also reportedly gearing up to announce a new 4K Apple TV that will support sharper content than current models, and a new Apple Watch. The iPhone 8 will reportedly feature a display that takes up almost the entire front of the device, using new OLED panels that are brighter and more colorful than previous screens. Rumor has it Apple has moved the fingerprint reader to the back of the phone but will also support facial recognition thanks to a new 3-D sensor on the front of the device. Rumors have suggested the most high-end iPhone 8 will start at $1,000. Apple typically sells its new phones within a week or so of the announcement.

Comments

iPhone costs.

[Anonymous Coward]

I own an iPhone, and I like it, but it would be nice if Apple could try to reduce costs instead of increasing them, for once. I'm getting a little tired of phone manufacturers setting prices that are equivelant to that of a mid-end laptop.

Re: iPhone costs.

[MachineShedFred]

The problem with that is one created of success: if you want to include a new feature on iPhone, it needs to be a feature you can manufacture 200 million of, or you just get tagged by pundits with being unable to follow through, can't execute, overly ambitious, etc.

So, reduce the market by raising the price tag. Now they only need to manufacture 60 million of them, which may be more reasonable for a cutting-edge hardware widget of some kind until the yields come up, at which point they can drop the price to increase demand.

I'm not saying that is what they are doing - they could just be amazingly greedy fuckers that want to bleed customer wallets of every drop they can. But it is a problem that you can't be as agile as a smaller competitor when you require the volume that Apple does, and can't multiple-source because of the lead time of building part factories. You can only manufacture completed products as fast as your supply line can get you the scarcest component.

Re:iPhone costs.

[Anonymous Coward]

I own an iPhone, and I like it, but it would be nice if Apple could try to reduce costs instead of increasing them, for once. I'm getting a little tired of phone manufacturers setting prices that are equivelant to that of a mid-end laptop.

They did that with the 5c, and still do(?) with the SE.

Re:iPhone costs.

[unixisc]

That would completely disrupt the business model that the iPhone was built on.

If one recalls, when this phone was introduced, it was introduced as a luxury phone, or a phone to be had due to brand vanity, like a Prada or a Gucci. Not something for every Sally down the street, but just the jet setters. Apple's stroke of luck was in that it became a fad and caught on. Granted, they made the UI state of the art, and had a whole bunch of apps that really exposed the power of this platform. And without reducing the prices much, and focussing on margins, rather than volumes, they made themselves the most valuable company, beating the likes of Microsoft and Google!

What's more - Apple has nothing to lose, and everything to gain, by just having a few models every few years. If one thinks that's a bad strategy, look at either Samsung, w/ a slew of galaxies, or Nokia/Microsoft, w/ a slew of Lumias. Doesn't do much for them. Pick a few, w/ some common form factors (so that supporting accessories can be common (like a screen protector b/w a 6 & 7), and run w/ that.

All that said, IMO, phones have arrived where PCs had arrived a decade ago. When the iPhone 7 came out, I upgraded to it for a couple of reasons - needed more storage, and also, wanted Apple Pay. Now that I have a phone w/ 128GB of space, I don't anticipate upgrading it anytime (until it stops working, and then, I'll go w/ the entry level that matches or exceeds its specs that's available then)

everyone's response is...

[slashmydots]

Who cares, stop using all the flash chips. I need a reasonably priced SSD!

Re:Wish List

[Anonymous Coward]

^ found the drug dealer

Re:Who CARES?!

[DontBeAMoran]

Okay then Apple should unlock macOS so that it can be used on any regular PC. Just list the supported laptops, CPUs, GPUs, chipsets, etc and let us nerds worry about compatibility.