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Nintendo Faces Supply Issues Ahead of Holiday Season
Takashi Mochizuki and Sarah E. Needleman report via The Wall Street Journal (Warning: source may be paywalled; alternative source): Nintendo's latest videogame machine, the Nintendo Switch, is winning fans for both its lineup of popular games and its flexibility -- it works as both a living-room console and a hand-held device. But the real challenge for gamers has been actually getting their hands on it. Production isn't keeping up with demand in Japan, resulting in blockbuster queues and lotteries there. Over weekends in July and early August, tens of thousands of fans lined up at stores for a one-in-10 chance to buy the $300 console at events that have become a form of entertainment. Nintendo's official target is to ship 10 million Switch units in its current fiscal year ending in March 2018. People involved in the supply chain say they have been told to prepare for 18 million units. One executive in the supply chain said his company was ready to pick up the pace of production if asked. One delicate balance for Nintendo: The more it tries to boost output quickly, the more it has to bow to the terms of parts makers, some of whom are also busy with orders for Apple Inc.'s next iPhone. "We're doing everything we can to make sure everyone who wants to buy a Nintendo Switch system can do so," Nintendo said in a statement. "We will ramp up production for the holiday period, which has been factored into our forecast."
This has become such a recurring theme with Nintendo that I can no longer believe it's anything but an intentional campaign to drive up hype with false shortages. Its not like they could be having hardware yield issues. It's been ages since Nintendo's hardware was anywhere near cutting edge. The NES Classic especially was just a bog-standard ARM with an emulator tacked on... the sort of kit that could easily be sourced by the hundred million from China. So there's no excuse for a production constraint. A failure in demand forecasting could be understandable once or twice. But after a few shortages, someone should and would have been fired for incompetence and replaced if said shortages were anything but intentional.
Basically, Nintendo is just screwing with us intentionally at this point. If I ever develop an insatiable desire for classic Mario; RetroPi looks the way to go. I'm certainly not going to go stand in their stupid lines.
Imagine all the people...
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