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Juicero, Maker of the Infamous $400 Juicer, Is Shutting Down (fortune.com)

Posted by msmash on from the enough-already dept.

Beth Kowitt, reporting for Fortune: Juicero has run out of juice. The San Francisco-based maker of counter-top cold-press juicers said today that it is shutting down operations and suspending the sale of its presses and produce packs immediately. The announcement on the company's website comes after the startup said in July that it was undergoing a "strategic shift" to more quickly lower the cost of its $399 juicers and $5-7 juice packs filled with raw fruits and vegetables. As part of the shift, the company said then that it would lay off about a quarter of its staff. At the time, Juicero CEO Jeff Dunn wrote in a letter to employees obtained by Fortune that the current prices were "not a realistic way for us to fulfill our mission at the scale to which we aspire." But Juicero realized it couldn't bring down the cost of its products as a standalone company. It was too small to achieve the required economies of scale on its own. The company will now focus on finding a buyer, it wrote in Friday's blog post. From an article in April: After the product hit the market, some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands.

4 of 200 comments (clear)

  1. Re:Fun Fact: Juice isn't good for you by WillAffleckUW · · Score: 4, Funny

    So you think that celery is a fruit?

    I think we found a Juicero investor!

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    -- Tigger warning: This post may contain tiggers! --
  2. Re: $55k by __aaclcg7560 · · Score: 3, Funny

    Umm, creimer, is that you?

    I'm neither APK nor 110010001000. I'm honored to be the third most recognized name on Slashdot.

    Where's your Amazon referral link?

    Mister Rogers' Neighborhood: How People Make Orange Juice

  3. Are They Dumping Them On eBay Yet? by careysub · · Score: 5, Funny

    Can I buy a Juicero on eBay for $50 (shipping included) yet? There are probably things I need to crush, now I'll be set. (Yeah I know I'll have to Arduino the controller.) Yes, I see people trying to recoup their losses by offering their ill-advised purchase for $180 (and up) starting bids on eBay.

    But this guy has the right idea selling a "Juicero 2.0", a hand cranked roller press, which he says (no doubt truthfully) is twice as fast as a Juicero, and costs only $150.

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    Starships were meant to fly, Hands up and touch the sky - Nicky Minaj
  4. Re:Fun Fact: Juice isn't good for you by pjt33 · · Score: 3, Funny

    If you think that's bad, I've heard of a product called American cheese...