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Demise of Yellow Pages Confirmed as Yell Aims For Digital Transformation (thedrum.com)

Posted by msmash on from the good-run dept.

An anonymous reader shares a report: Yell, the parent company of Yellow Pages confirmed the demise of the long published listings directory as it plans to transition into a fully digital marketing service provider for UK businesses. The final print cycle of Yellow Pages will be published in January, 2018 and the final edition will be distributed in 2019 in Brighton, where the first edition was published as a classified section in 1966. Its web directory was launched in 1996.

6 of 52 comments (clear)

  1. Jobs by rsilvergun · · Score: 2

    when folks talk about "productivity increases" this kind of stuff is included. To society at large not printing close to 100 million books is a pretty big deal. That's a lot of resources that can go somewhere else. Thing is, will they? Will those cost savings every show up in the economy at large, or will they just be absorbed by the top? So far as I can tell it's been the latter. At least for the the last 20 years.

    --
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  2. Will this Finally stop being delivered? by bigdady92 · · Score: 2, Insightful

    I hate these books, they waste paper, and I throw them immediately in the recycle bin when I get them. Pointless in this digital day and age.

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    1. Re:Will this Finally stop being delivered? by starblazer · · Score: 2

      https://www.yellowpagesoptout.... if you are in america.

    2. Re:Will this Finally stop being delivered? by iggymanz · · Score: 2

      In the USA there is no one company that has the rights to use the trademark "Yellow Pages" and so several do. Whether the particular companies putting dead trees on your porch bother to respect that list is an open question. Where I live they don't

  3. Which yellow pages? by RyanFenton · · Score: 3, Interesting

    Which yellow pages? I've lived a lot of places, and even the smallest town had more than a few 'yellow pages' directories dropped off at each place I lived each year. And each business I worked for got at least a few contacts on the regular trying to ask for money for special services through those yellow pages.

    https://en.wikipedia.org/wiki/...

    The name Yellow Pages isn't unique to this particular company in the US at least. In the UK, this 'yell' group has a trademark, as a a distant offshoot of British Telecom, but nowhere else from what I can tell.

    This may be the first case of UK-centric IP ownership bias I've seen on slashdot. Not a horrible one - but worthy of minor correction.

    Ryan Fenton

  4. Ikea by kwoff · · Score: 2

    In the Netherlands, you can put "No" stickers on your mailbox to indicate you don't want to be spammed. Ikea gets around it by working with the post office (google translation - hopefully deepl translator works with links soon). If I get it, I'm bringing it to Ikea to drop it on their property.