Facebook Offers Hundreds of Millions of Dollars for Music Rights (bloomberg.com)

Facebook is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, Bloomberg reported on Tuesday. From the report: The posting and viewing of video on Facebook has exploded in recent years, and many of the videos feature music to which Facebook doesn't have the rights. Under current law, rights holders must ask Facebook to take down videos with infringing material. Music owners have been negotiating with Facebook for months in search of a solution, and Facebook has promised to build a system to identify and tag music that infringes copyrights. Yet such a setup will take as long as two years to complete, which is too long for both sides to wait, said the people, who asked not to be named discussing details that aren't public. Facebook is eager to make a deal now so that it no longer frustrates users, by taking down their videos; partners, by hosting infringing material; or advertisers, with the prospect of legal headaches. The latest discussions will ensure Facebook members can upload video with songs just as it's rolling out Watch, a new hub for video, and funding the production of original series. Facebook is attempting to attract billions of dollars in additional advertising revenue and challenge YouTube as the largest site for advertising-supported video on the web.

Comments

Business Opportunity

[alvinrod]

If I were one of the major media companies I would let sites like Facebook use it for free if they would run some scanning software that detects the use of copyrighted works I own and puts a button that people can click to buy the song on Amazon, iTunes, or a number of other different marketplaces. There have been a lot of times where I've randomly heard some piece of music that was embedded in a video or somewhere else and was interested in listening to more of it and potentially buying it. I would imagine that there are a lot of people who might make impulse purchases like that for a $.99 song if you make it really easy for them to purchase it.

I don't understand all of these companies in a rush to try to put a stop to people who want to do free marketing for them.

Re:Business Opportunity

[Captain Splendid]

There's your problem: As a regular human, all you can see is a business opportunity. Big corporations don't think like that, think in terms of control. The thing is, even if they think or know that that particular approach isn't the most lucrative one, they do know that nobody ever went broke keeping a tight leash on their IP.