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Disney Is Lone Holdout From Apple's Plan to Sell 4K Movies for $20 (wsj.com)
An anonymous reader shares a report: Apple has signed new deals to sell movies in ultra high-definition with every major Hollywood studio except the one with which it has long been closest: Walt Disney. At an event Tuesday where he announced the new Apple TV 4K, the tech giant's head of software and services, Eddy Cue, said the device will offer Hollywood movies in the high-resolution format, called either 4K or UHD, for ultra-high definition. Logos for most major studios briefly flashed on a screen behind Mr. Cue, including Time Warner's Warner Bros and Comcast's Universal Pictures. Mr. Cue said those studios' movies will be available in UHD at the same price as high-definition movies. Participating studios have agreed to a maximum price of $19.99 for 4K movies, currently the highest price for HD movies, according to a person with knowledge of the deal making. Apple had pushed studios not to raise film prices above that threshold. The one absence from Apple's list of big studios selling movies in UHD is Disney. It wasn't immediately clear why the company behind Star Wars and Marvel couldn't reach an arrangement with Apple. It currently sells its films in 4K on other digital stores, such as Wal-Mart Stores' Vudu, for $24.99.
The broadcast industry has effectively standardized on 720 compressed; most people can't tell the difference between DVD and HD and it's already cost them thousands to find that out. My humble opinion is that the hardware manufacturers got addicted to the consumer upgrade cycle and they're pushing 4K. Having made a certain number of industrial films, I can tell you that no-one is screaming to support 4k.
I suspect that this will drag on so long that the screen makers will jump to 8k before there's much consumer traction.
The uprezzing of content to four thousand px will take time and money to accomplish. If I were Disney or any other large owner of content, I'd probably want to be conservative as well.
---- The above post was generated by the Turing Institute. Maybe.
Back in the 70's Disney refused to license out their cartoons at a reasonable rate. Instead they produced their own TV program that would once a week air one or two of them. Meanwhile their competitors at Warner Brothers and Hanna-Barberra were tickled pink to take a nickel from anyone who wanted to air their old library.
The result was that Warner Brothers and Hanna-Barberra cartoons were constantly playing during "kid time" (after school on weekdays and Saturday mornings). All kinds of new content was being created too, as fast as it could be shoveled out. Meanwhile hardly anyone was familiar with the Disney cartoon stable, because they hardly ever saw it. Entire generations of viewers can describe Bugs Bunny cartoons in minute detail, and couldn't care less about Mickey Mouse.
They almost entirely destroyed their brand by being so tight-fisted. So now they have to go buy properties that were sensible about trying to maximize exposure (eg: Marvel, Star Wars), but it seems they still haven't learned their lesson.