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Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete (fastcompany.com)

Elizabeth Segran, writing for FastCompany: While it sometimes feels like we do all of our shopping on the internet, government data shows that actually less than 10% of all retail transactions happen online. In a world where we get our groceries delivered in just two hours through Instacart or Amazon Fresh, the humble corner store -- or bodega, as they are known in New York and Los Angeles -- still performs a valuable function. No matter how organized you are, you're bound to run out of milk or diapers in the middle of the night and need to make a quick visit to your neighborhood retailer. Paul McDonald, who spent 13 years as a product manager at Google, wants to make this corner store a thing of the past. Today, he is launching a new concept called Bodega with his cofounder Ashwath Rajan, another Google veteran. Bodega sets up five-foot-wide pantry boxes filled with non-perishable items you might pick up at a convenience store. An app will allow you to unlock the box and cameras powered with computer vision will register what you've picked up, automatically charging your credit card. The entire process happens without a person actually manning the "store." Bodega's logo is a cat, a nod to the popular bodega cat meme on social media -- although if the duo gets their way, real felines won't have brick-and-mortar shops to saunter around and take naps in much longer. "The vision here is much bigger than the box itself," McDonald says. "Eventually, centralized shopping locations won't be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you."

24 of 342 comments (clear)

  1. OMFG! by jcr · · Score: 5, Insightful

    They've invented the Vending Machine! Stop the presses! This will change the world!

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:OMFG! by phantomfive · · Score: 5, Insightful

      If it doesn't sell alcohol and cigarettes, it's not going to replace the corner store.

      Also, I've known too many "ex-Googlers" to see that as an endorsement.

      --
      "First they came for the slanderers and i said nothing."
    2. Re: OMFG! by MichaelJ · · Score: 4, Insightful

      And lottery tickets!

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      Michael J.
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    3. Re:OMFG! by snookiex · · Score: 4, Funny

      You clearly know nothing about "disruptive innovation". And even less about hipsters.

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    4. Re:OMFG! by slashrio · · Score: 4, Funny

      No, it's a RoBodega.

      --
      "Trump!!", the new Godwin.
  2. Killing mom-and-pop stores? This infuriates me! by Mr.+Neutron · · Score: 3, Funny

    That's what Millennials are for.

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    dinner: it's what's for beer
  3. what about stuff by law can't be self checkout by Joe_Dragon · · Score: 4, Interesting

    what about stuff by law can't be self checkout like beer and smokes? also WIC and food stamps?

    1. Re:what about stuff by law can't be self checkout by Kierthos · · Score: 5, Interesting

      Exactly. This is one of those ideas that "looks good on paper" and is certainly designed to attract venture capitalists, but will really fall flat for a number of reasons.

      As you mentioned, they won't be able to sell any forms of alcohol or tobacco through these cabinets. They also probably won't be able to sell any types of lottery tickets.

      They almost certainly won't have any sort of products that require freezing or refrigeration, as that significantly ups the power requirements and size of the unit.

      Forget any fresh produce, or anything with a very limited shelf life. Or freshly made sandwiches.

      So, already they're not replacing a lot of things that people go to bodegas for.

      Now, and it's possible they've already thought about this, but what's their "return" policy? You see, at an actual bodega (or any store, for that matter), I could be shopping, and put something in my cart, and then decide "Nah, I really don't need this." and put it back on the shelf.

      What happens when you do that here? Do you confirm your purchases? What do they have in place for loss prevention (i.e. the five-finger discount)?

      What do they have in place for if someone accidentally knocks something off the shelf when reaching in for something else? Are you charged for that?

      What do they have in place for requesting products that aren't in the cabinet at all? How easily can that be manipulated to, say, have every cabinet stock up on products that won't sell, because someone decided to troll their request service? (Even assuming that they have something like that set up.)

      --
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    2. Re:what about stuff by law can't be self checkout by Hognoxious · · Score: 4, Interesting

      What if someone takes a dump in the box?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  4. Aaaaand .. they're already pissing people off by OzPeter · · Score: 4, Informative

    From http://money.cnn.com/2017/09/1...

    A new startup called Bodega launched Wednesday and has already apologized in the face of mounting outrage.
    Folks weren't happy that Bodega appeared to be taking aim at mom-and-pop shops run by hardworking immigrants, while simultaneously misappropriating immigrant culture and celebrating gentrification.
    "Despite our best intentions and our admiration for traditional bodegas, we clearly hit a nerve this morning," Bodega wrote in a Medium post. "And we apologize to anyone we've offended. Rather than disrespect to traditional corner stores -- or worse yet, a threat -- we intended only admiration."

    And https://blog.bodega.ai/so-abou...

    Yes, clearly. The name Bodega sparked a wave of criticism on social media far beyond what we ever imagined. When we first came up with the idea to call the company Bodega we recognized that there was a risk of it being interpreted as misappropriation. We did some homework—speaking to New Yorkers, branding people, and even running some survey work asking about the name and any potential offense it might cause. But it’s clear that we may not have been asking the right questions of the right people.

    Way to go there!

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    1. Re:Aaaaand .. they're already pissing people off by jcr · · Score: 5, Insightful

      Meh. I couldn't care less if they piss off a pack of SJWs with the name, I'm just disgusted that they could get funding for such trivial shit.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:Aaaaand .. they're already pissing people off by Nidi62 · · Score: 3, Funny

      How about McDowell's? Free sample size of Soul-Glo with every combo purchase!

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    3. Re:Aaaaand .. they're already pissing people off by Oswald+McWeany · · Score: 5, Insightful

      I'm a big opponent of racism. I am all for equal opportunities and reforming society.

      This whole concept of "cultural appropriation" is just ridiculous though. Culture and ideas have always been passed from one culture to another throughout history and that's a good thing.

      When one culture does something good that others want to copy, that's a good thing. Sure, something like wearing cornrows in your hair may not necessarily advance society, but there have been times when certain cultural aspects have. Whether it's more practical clothing passed from one culture to another, or Native Americans passing harvesting and agricultural ideas on to colonists, stirrups making their way down from the steppe, the list is endless.

      If we strictly enforce the "cultural appropriation is bad" angle, immigrants shouldn't try to fit into their new country because that is appropriating the culture of their hosts. They should keep to their own kind, their own traditions, language, etc, and isolate themselves.

      This is all ludicrous! If I like Indian food, I don't see why I shouldn't have a curry. If I like big hair, I would grow an afro. Heck, I may wear a mandarin collar, or walk around wearing tennis shoes with jeans like an American. I like and appreciate many things from many cultures, it shouldn't be frowned upon me showing appreciation for them.

      This whole "cultural appropriation is bad" movement is really counter-productive and stupid.

      --
      "That's the way to do it" - Punch
    4. Re:Aaaaand .. they're already pissing people off by sexconker · · Score: 5, Insightful

      Misappropriation? What, are they cheating on their taxes?

      The SJW term they want is "cultural appropriation", as in, "STOP APPROPRIATING MY CULTURE!". Which is an entirely bullshit concept. Should the Germans raise hell about cultural appropriation every time a non German has a Christmas tree? Should Mexicans not serve/sell Mexican food to non Mexicans? Cultural appropriation is what this country of immigrants is all about. Do you want to ban all "X-Y-fusion" cuisine? Cut off the weebs from their anime? (Or cut off the Japanese from their anime because they "appropriated" US comics % Donald Duck to create it?)

      Why do the SJWs love to remind us that we're ALL immigrants, but now seem to hate when anyone shares, adopts, or is influenced by other cultures? Do they want us all living in different enclaves, hating each other? (Yes, they do. Decades ago the official metaphor was a melting pot. Now it's a stew. Because in a melting pot, you lose the "identity" of individual ingredients as they blend.)

      The earliest modern claim of "cultural appropriation" I can remember is people saying whites stole music (like jazz) from blacks to make their own (like rock and roll). WTF kind of sense does that make? At least save such criticisms for when it actually makes sense, like the 80s and 90s miasma of white suburbanites pretending to be urban blacks. But hey, I guess a bunch of MTV execs made tons of money off of it, so it gets a pass?

      People are right to hate on this "Bodega" startup. Not because it poses a threat to small businesses. Not because it's appropriating culture. But because it'll be a shitty, manufactured, mockery of a small market.

    5. Re:Aaaaand .. they're already pissing people off by jcr · · Score: 4, Insightful

      This whole concept of "cultural appropriation" is just ridiculous though.

      Of course it is. Culture isn't property; it can't be "appropriated".

      The term is just the latest pretext for the Perpetually Offended to bitch at people.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
  5. As long as they're willing to add a bathroom too by Dripdry · · Score: 3, Funny

    Since bodegas are for peemergencies AND convenience items, I assume they'll add toilets too (or else their little "ventures" will become a convenient receptacle for that anyway).

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  6. What's that again? by 93+Escort+Wagon · · Score: 3, Insightful

    "In a world where we get our groceries delivered in just two hours through Instacart or Amazon Fresh, ..."

    What world is he speaking about? It doesn't sound like this one...

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    1. Re:What's that again? by Comboman · · Score: 4, Insightful

      Silicon Valley. The rest of the world does not exist to these people.

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  7. Big Data by Comboman · · Score: 4, Insightful

    so why do I need a phone + data plan to use a vending system??

    So they can track your spending habits and sell it to Big Data. Mostly-cash businesses like bodegas are one of the last untracked businesses.

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  8. What a dumb idea by Rick+Schumann · · Score: 4, Insightful

    Have these people ever been in a convenience store, or do they have such horribly crippling social anxiety disorder that they never go outside where there might be (shocking!!!) PEOPLE they would have to interact with?

    I'll fill in the gaps for them: There is an order of magnitude, at least more items available in the typical convenience store than their vending machine (and that's what it is, a vending machine!) can hold -- and all that includes refrigerated and frozen items. All they're doing is re-inventing the vending machine. This is not revolutionary, this is not ground-breaking, this is not innovative in any way, and this is one of the most clueless things I've heard of. There will always be a need for 'mom and pop' convenience stores, and 7-11, and what-have-you. Do they really think that they're going to put all of these out of business? Do they really think they're going to convince every gas station in the country (on the planet?) to dump their convenience store side of the business for an overblown vending machine? Clueless, clueless, clueless. And what's even worse: anything you bought from it would be tracked because you're essentially using plastic to buy it. More marketing data for them to sell on the back end! The hell with that, and the hell with these clueless idiots.

    1. Re:What a dumb idea by denbesten · · Score: 3, Interesting

      ... I find it disturbing when I walk into a bank and the teller greets me by name, and I'm disappointed when the Jamba Juice employee remembers me and I don't have to tell them my name ...

      That is EXACTLY what I like about living in small-town America.

  9. not as good by Comboman · · Score: 4, Interesting

    A vending machine is considerably more complex with a higher level of automation. This is just a hotel minibar.

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    1. Re:not as good by mukinrestak · · Score: 4, Funny

      I apologize for being that guy, but it has apps! It's revolutionary! Revolutionary apps for your revolutionary paradigms that allow you to synergise your technology enabled lifestyle! Now with integrated fitbit support so you can burn off that candy bar as you eat it! Eat it on the go to keep up with the fast paced modern world! With apps!

  10. Most has already been said... by bradley13 · · Score: 3, Insightful

    Others have already pointed out: "they've invented the vending machine", and "how could they get funding for such trivial shit".

    On a slightly more serious, but no less critical note, three criticisms:

    - This is a business model with a huge logistics tail. Plus a lot of personnel: someone has to re-stock their little shops, someone has to clean them, etc.. This requires a lot of low-paid personnel, who will require supervision, and on up the chain. A Mom'n'pop business actually has the advantage here, because they mostly employee relatives and people they know.

    - These microshops won't carry most of what people actually need and/or want at odd hours: perishables like bread and milk, or else high-margin items like alcohol and tobacco that actually keep lots of little shops in business.

    - Nice neighborhoods aren't going to shop in little boxes. Put unattended boxes in not-nice neighborhoods, and they will get trashed, robbed, and vandalized

    So it's hard to see who the customers are going to be, and harder to see how they're going to make any money. OTOH, this is all a social good: some VCs clearly have too much money. By throwing it at doomed-to-fail enterprises like Juicero and Bodega, they're putting their money back into circulation. That's really nice of them, don't you think?

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