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Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser (adweek.com)
The biggest advertising organizations say Apple will "sabotage" the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari. Marty Swant, reporting for AdWeek: Six trade groups -- the Interactive Advertising Bureau, American Advertising Federation, the Association of National Advertisers, the 4A's and two others -- say they're "deeply concerned" with Apple's plans to release a version of the internet browser that overrides and replaces user cookie preferences with a set of Apple-controlled standards. The feature, which is called "Intelligent Tracking Prevention," limits how advertisers and websites can track users across the internet by putting in place a 24-hour limit on ad retargeting. In an open letter expected to be published this afternoon, the groups describe the new standards as "opaque and arbitrary," warning that the changes could affect the "infrastructure of the modern internet," which largely relies on consistent standards across websites. The groups say the feature also hurts user experience by making advertising more "generic and less timely and useful."
Yes, Microsoft has a long history of enriching companies it works with to their mutual benefit.
When someone says, "Any fool can see
I bought a motorcycle helmet years ago, I still get ads for the helmet and others I researched.
Oh! But wasn't your purchase just the first step towards a lifelong hobby of collecting motorcycle helmets?
Now I can sue Target for knowing I'm pregnant before I do, yet advertising scotch glasses to me, thus encouraging me to drink alcohol while pregnant!