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Facebook Enabled Advertisers To Reach 'Jew Haters' (propublica.org)

ProPublica is reporting that Facebook "enabled advertisers to direct their pitches to the news feeds of almost 2,300 people who expressed interest in the topics of 'Jew hater,' 'How to burn jews,' or, 'History of why jews ruin the world.'" The organization even went so far as to test these ad categories by paying $30 to target those groups with three "promoted posts" -- in which a ProPublica article or post was displayed in their news feeds. Facebook reportedly approved all three ads within 15 minutes. From the report: After we contacted Facebook, it removed the anti-Semitic categories -- which were created by an algorithm rather than by people -- and said it would explore ways to fix the problem, such as limiting the number of categories available or scrutinizing them before they are displayed to buyers. In all likelihood, the ad categories that we spotted were automatically generated because people had listed those anti-Semitic themes on their Facebook profiles as an interest, an employer or a "field of study." Facebook's algorithm automatically transforms people's declared interests into advertising categories. [ProPublica provides a screenshot of their ad buying process on the company's advertising portal.]

"There are times where content is surfaced on our platform that violates our standards," said Rob Leathern, product management director at Facebook. "In this case, we've removed the associated targeting fields in question. We know we have more work to do, so we're also building new guardrails in our product and review processes to prevent other issues like this from happening in the future."

9 of 253 comments (clear)

  1. Re:In other words by sconeu · · Score: 3, Insightful

    You obviously do not have a Jewish child at a UC.

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  2. Re:So... by Tailhook · · Score: 4, Insightful

    Why do I feel like 4chan figured out how their algorithms work and did this to troll FB?

    I have no idea. There are so many jew hating nut bags polluting the Internet that it isn't the least bit surprising that an ad targeting system generated these categories. Another thing that doesn't cause me even the slightest surprise is that Facebook had to have this pointed out to them; have no doubt that every other conceivable identity group has automated protection already built-in. The only question that might hold a little interest is just how high up the Facebook chain of command did this issue have to go before it reached someone that understood this to be a problem.

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  3. Re: In other words by bestweasel · · Score: 5, Insightful

    Nice try but left wing progressives don't hate Jews and many Jews are left wing progressives. You may have confused antisemitism with dislike of some of the actions of the Israeli state, most obviously their mistreatment of the Palestinians.

  4. Re: In other words by Anonymous Coward · · Score: 1, Insightful

    Nice try but left wing progressives don't hate Jews

    You've got to be fucking kidding me. The average "progressive" hates Jews more than the Daily Stormer. They are kicking the Jews out of gay pride marches and womens' rights marches. Voat is friendlier to Jews than the average "progressive". They've had a guy posting Jewish interest stories and outright Zionist propaganda on Voat for years and no one's fucked with him. Try that on any "progressive" site like Reddit and its an instant ban.

    The Zionists are the Jewish left, by the way. They are socialists. The Jewish right just call themselves Jews.

    You may have confused antisemitism with dislike of some of the actions of the Israeli state

    The vast majority of those "actions" never happened. Name one and it's probably a fake news report. Using chemical weapons on schools? Israel used smoke bombs on the streets and some of them landed on buildings and started fires. Rounding up children to slaughter them and sell their organs? One teenaged soldier was given an autopsy after he died in custody from his gunshot wounds. Starving Gaza with a blockade? Israel let food and medicine through and blocked only military or dual-use supplies. That boy and his father hiding behind the barrel from the Israelis before a sniper shot the boy? Ballistic analysis showed that the bullets could not possibly have come from the Israeli position. The entire "occupation"? The West Bank has legally been Israeli territory since the 1994 treaty with Jordan and there has been no Israeli occupation of, or presence in the Arab cities for nearly that long.

    most obviously their mistreatment of the Palestinians.

    The "Palestinians" are what we used to call ISIS. They are a terrorist organization that wants all Jews dead. Talk to somebody over the age of 30. Right now you're just spitting out slogans that show you don't have the slightest clue about the situation, you just believe the lies you see on the BBC or in the New York Times. There are reasons that intelligent people don't take the mainstream media seriously and their ridiculous, totally fake reporting on Israel is one of the biggest.

  5. Re: So... by that+this+is+not+und · · Score: 4, Insightful

    I don't think there are actually that many jew-hating nutbags, but the opportunity anonymnity presents encourages and amplifies their hooting and hollering.

  6. Re:So... by Anonymous Coward · · Score: 0, Insightful

    There was a time when freedom of the press kept fringe ideas from becoming mainstream even if they were held by someone in authority. But in these days of targeted echo chambers and paid placement newsfeed, it is no longer sufficient. We need a new legal framework to ensure that our internet gatekeepers present a balanced view to avoid the spreading of fringe ideas, be it from jew hating white supremacists or jew hating Islamist terrorists. At least they seem to have identified the common factor in the groups that present the biggest threat to society today so they can start to filter them out.

  7. Re:In other words by TheRaven64 · · Score: 3, Insightful

    Antisemitism has historically been linked to anti-banker and anti-capitalist sentiments. Christians and Muslims are prohibited by their respective religious texts from engaging in usury and for a lot of the last few hundred years this meant that the only people who made money by lending money (and, therefore, the only people that you could get a loan from) were Jews. This was inshrined in law in a lot of Europe: Christians and Muslims were prohibited not just by their faith, but by the legal system, from charging interest.

    It's no accident that the enemy of the Party in Nineteen Eighty-Four had a Jewish name: Jews were seen as the enemies of socialism (and the Party, like the USSR, still claimed to be socialist in spite of having few traits in common with socialism).

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  8. Re: In other words by Anonymous Coward · · Score: 4, Insightful

    They are the ones who accuse Israel of taking Palestinian land [...]

    Accuse? Just accuse??? Israel has a long history of stealing Palestinian land and abusing Palestinians in general. This goes far beyond unsupported accusations; these crimes are well recorded, widely condemned, and a shameful stain on the state of Israel. Calling this Antisemitism says more about the speaker than the accused.

    [...] and don't want Israel to even exist.

    Reality is far more nuanced than this propaganda association. This kind of linking is what makes the current Israeli government such a dreary bunch of whiners. Even the mildest critique on the behaviour of Israel is immediately labeled as antisemitism.

  9. Re:So... by A.+I.+Agent · · Score: 5, Insightful

    In countries with severe censorship, the rumor mill allows fringe ideas to spread rapidly, and they are more easily believed because nobody believes the official denials of the authorities. So, if you are calling for censorship, we already know from experience that your plan won't work. To confirm what I'm saying, all you have to do is look at the extremely paranoid theories about Jews held by Muslims living under authoritarian governments.

    Keep in mind that all the great scientific theories were once fringe ideas. Your notion that an idea should be suppressed merely because few hold it would bring a halt to scientific development.

    I think it is only fair to point out that hatred is a two-way street, and if you find members of group X hating group Y, you inevitably find members of group Y hating group X.