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Tesla Discontinues Its Most Affordable Model S (engadget.com)
Tesla will be discontinuing its cheapest Model S option, the Model S 75, this Sunday. What that means is that the all-wheel-drive version -- the 75D -- will take its place as the low-end Model S sedan, currently listed at a starting price of $74,500. Engadget reports: The move to discontinue the Model S 75 was first announced by Tesla in July after it dropped the price by $5,000 a few months earlier. The removal of the model from Tesla's offerings follows its discontinuation of the Model S 60 and 60D vehicles in April, which at the time were the least expensive Model S options available. As well as streamlining its EV line and making all Model S options all-wheel-drive, knocking off the low-end Model S vehicles is also likely being done to carve out a bigger separation between the Model 3 and Model S lines. Custom orders for the Model S 75 will be taken until Sunday, September 24th and the pre-configured versions will be available for purchase until inventory runs out.
Not quite. Tesla has high prices because they need to charge that to stay in business. They staying afloat. The luxury yuppie image is purely because those are the people that can afford the vehicles. If they weren't targeting them they would be a historical foot note. Apples prices are high purely because people will pay it. They are practically printing money.