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Equifax Will Offer Free Credit Locks for Life, New CEO Says (bloomberg.com)
Equifax will debut a new service that will permanently give consumers the ability to lock and unlock their credit for free. From a report: The service will be introduced by Jan. 31, Chief Executive Officer Paulino do Rego Barros Jr. wrote in a Wall Street Journal op-ed Wednesday, a day after taking the helm. The company will also extend the sign-up period for TrustedID Premier, the free credit-monitoring service it's offering all U.S. consumers, he said. "The service we are developing will let consumers easily lock and unlock access to their Equifax credit files," Barros wrote. "You will be able to do this at will. It will be reliable, safe and simple. Most significantly, the service will be offered free, for life." Barros was named interim CEO on Tuesday, less than three weeks after Equifax disclosed that hackers accessed sensitive data for 143 million U.S. consumers.
I appreciate that the comments I make here might be more relevant to EU readers than US ones, but I think the principles should be universal.
When I trade with any company, those transactions are confidential between myself and that company. If I *choose* to perform that transaction with a debit or credit card in order to make the transaction easier or more convenient, that is my choice.
However, the Data Protection Act and associated EU data protection laws basically prohibit the use of information, which may have been collected for one purpose [i.e. to transact a sale] from being used for another purpose [i.e. to provide credit reference information] without the expressed, written consent of the data subject.
I don't know every one of the >30 countries of Europe but here in Germany it's already too late by decades. It's not called Equifax but Schufa, but what they do is exactly the same. Schufa was created 1927.
However they are smaller: ~80 million people in Germany and they have datasets for ~66 million people and 5 million businesses. They have 750 employees and have revenues of approx. 150 million euros.
Every form of credit transaction already has this kind of consent here in Europe too, just like have they have it in the US. Have you read your card legalese?
The difference between Europe and the US is: very few things are bought on credit. Europeans don't buy groceries, clothes with credit cards, they use cash. Alternatively they use their EC cards (which grew out of eurocheques: europe wide usable cheques). EC cards draw the money directly from your banking account and is therefore usually not a form of credit: if you don't have enough cash there, the transaction won't get through.