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Facebook Says 10 Million US Users Saw Russia-linked Ads (reuters.com)

Some 10 million people in the United States saw politically divisive ads on Facebook that the company said were purchased in Russia in the months before and after last year's U.S. presidential election, Facebook said on Monday. From a report: Facebook, which had not previously given such an estimate, said in a statement that it used modeling to estimate how many people saw at least one of the 3,000 ads. It also said that 44 percent of the ads were seen before the November 2016 election and 56 percent were seen afterward. The ads have sparked anger toward Facebook and, within the United States, toward Russia since the world's largest social network disclosed their existence last month. Moscow has denied involvement with the ads.

36 of 252 comments (clear)

  1. FFS by Neo-Rio-101 · · Score: 5, Insightful

    Anybody can post politically divisive content on Facebook.
    That's the whole point!

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    1. Re:FFS by Anonymous Coward · · Score: 5, Insightful

      >Anybody can post politically divisive content on Facebook.
      >That's the whole point!

      Not really - the whole point of Facebook is ads. Company pages are ads. People's pages are ads for the people. Facebook services are mostly for specifically targeting ads. The games are ads, the fake accounts are ads, even the settings exist to make you more receptive to the ads.

      Anyway - in this particular case, Russia's proxies purchased ads during the compaign season, in highly targeted ways, to affect the outcome of the election. 10 million is like 1/35 people in the US, and a much larger portion of the voting public, and an even larger portion of the key battleground voting public.

      This is akin to Russia buying 1000-foot-tall billboards above every voting place in battleground states, and using it to tell the most vicious, manipulative lies they cared to tell, to sew chaos and hatred into the public.

      It's something more than normal provocateur work.

    2. Re:FFS by rtb61 · · Score: 3, Insightful

      How about, the lead addled ignorant zombie bots of America will immediately obey any advertisement upon view. The only real measure of that would be how many fell trap to click bait and clicked. The world, unfortunately is a breeding ground for annoying click bait and being an English speaker, the most annoying country is the US, a click bait market in every area of media, from small to large, to compete they join in from all over the world.

      It was really pathetic and shameful when the US government joined in on the click bait stories but hopefully they will realise how unproductive it really is (pissing people off with unproductive clicks waste their time and annoys them, hence you have paid to do damage to your image and brand).

      Think how many ads a day, an internet user is subject to many ads on nearly every single page view. The number boogles the mind, definitely in the thousands and done over a year in the hundreds of thousands, maybe even millions. One ad becomes near invisible, hundreds are required to force awareness and profound annoyance, unless on that rare occasion they are actually interested and that will most likely occur when the ad aligns with content ie food ad with food content.

      If they are looking for that political content, they will find it, if they are not, shoving it in their face will just annoy them. The person who decide a large percentage of American citizens deplorables, this to be repeated by the internet, hundreds of millions of times ever since, they were by far the most divisive in US history since the civil war.

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      Chaos - everything, everywhere, everywhen
    3. Re: FFS by Anonymous Coward · · Score: 2, Insightful

      This is not akin to bribing politicians directly to control our country. Many countries (Russia as well) directly bribe our politicians directly as do owners of large corporations.

      Your second sentence is the main reason why this country has become the political shit stain that it is. NO ONE should be bribing politicians at all. Not even American citizens. They shouldn't be taking salaries, pensions, and Cadillac health plans. They should be getting fair value compensation. They should be doing their day jobs, which isn't being the rock star of the Senate/House floor. They should also do a fair amount of terms and then cease.

      If this can't be achieved, then continue to watch this country slide down the drain. History continues to repeat itself. Yet mankind will always find a way to embrace insanity.

    4. Re: FFS by LynnwoodRooster · · Score: 3, Interesting

      Young, college-educated, urban women are the biggest Facebook user demographic. Doesn't sound too red-state to me!

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    5. Re:FFS by penandpaper · · Score: 2

      Fuck citizen's united.

      Do you lose your 1st amendment rights if you make a commercial supporting a political position or politician? Is the money you make/have yours to promote any idea you want and are you protected by the constitution to promote said idea?

      If it costs money to make a commercial or ad and the speech in that commercial or ad is protected by the 1st amendment; How can the government justify limiting your access to pay for commercials or ads?

    6. Re:FFS by penandpaper · · Score: 4, Insightful

      $100k in Facebook ads is part of the campaign to destabilize and weaken the west. Yet, the Clinton campaign spent how much money? But the 100k made the election? ... ... How much contempt do you hold for your fellow citizens and Americans?

      Here's the thing, if you have free speech, any idea can influence people to vote. Any group promoting an idea is a campaign. How is that any different than Obama telling Brits to vote no on brexit?

      Does it have anything to do with actual policy in your mind?

      Does antifa Boston stop being fake when they rioted over lies? https://bluelivesmatter.blue/a...

    7. Re:FFS by penandpaper · · Score: 2

      Wait, the last minute FBI investigation were Russian efforts to damage Clinton? Did the Russians force the tarmac meeting too? Did the Russians force Clinton to do all the unethical shit in the emails? Did the Russians tell Clinton to ignore rust belt states? Bound by electoral rules, like maximum campaign contributions that were bypassed when the DNC funneled down-ballot election funds to her campaign?

      How far are you willing to take the Russian scare?

      The tip of the iceberg? I would take that more seriously if they showed us what the ads were. Half of them happened after the election.

    8. Re:FFS by Archangel+Michael · · Score: 2

      This is akin to Russia buying 1000-foot-tall billboards above every voting place in battleground states

      Not quite. The $100,000 Facebook "Russian" ads pales in comparison to the nearly 2 billion spent on the Presidential Election (Nearly 1.5 billion in favor of Clinton).

      What the means is that Clinton's marketing was fucked up. And the Democrats keep on this narrative, it makes them look even worse than before.

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    9. Re:FFS by ScentCone · · Score: 3, Insightful

      Even though the hacking has been linked to Russia.

      No, the hacking has NOT been linked to Russia. The only people who have ever had their hands on the DNC server, after the fact, was a private contractor that was hired to do work for the party. They have never allowed the FBI to to see the server. Regardless, the only evidence on the DNC email dump that we DO have has been exhaustively reviewed by teams of neutral experts, and every last bit of evidence points to the mail dump as having occurred internally, at the DNC, on a local machine writing the files to a USB storage device.

      Of course, you know all of this. So the question is, why are still trotting out the debunked DNC talking points and spin? You're also, as per marching orders from the Clinton/DNC machine, going to great lengths to avoid talking about what the insider who leaked that mail was demonstrating: just how corrupt her operation was, and the degree of contempt she has for, among others, the Bernie supporter types who challenged her entitlement to the throne she and her husband demanded to have back. But you carry on: keep asserting things not only not in evidence, but shown to be incorrect. That sort of delusional foot-stamping on the subject is just going to make the problem you dislike even worse.

      --
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    10. Re:FFS by penandpaper · · Score: 2

      ROFL. Clearly the fact that Snowden released documents is more important than what he released. Do you really believe this? You're smarter than that.

      FBI looked at those emails and decided that there was no case to answer

      You mean the, "there was probably a crime but don't prosecute because 'intent' even if the law doesn't mention intent" That Comey of the FBI? That is still damning to the common man that would have been arrested if he had done the same and Comey said as much. But sure, not "illegal" but still damaging because laws for thee not me Clinton. That whole fuck up was on Clinton, NOT the Russians or the leak.

      Also, unethical doesn't mean illegal. The DNC colluding against Sanders was unethical but probably legal. That is still damaging. More so than the hack itself. How many democrats that voted Sanders stayed home because of that?

      You are saying the unethical crap that was found was not damaging but the fact that it was hacked is damaging? If the information was innocent as you claim NO ONE WOULD CARE ABOUT THE HACK. Sanders' suspicion of DNC collusion wouldn't have been validated pissing off voters. MSM and Clinton campaign collusion wouldn't have been validated which pissed off voters. Trump the Pied Piper for MSM would not have been validated.

      The Russians didn't force DWS to collude with Clinton. The Russians didn't force Clinton to appoint DWS after it was found out about said collusion showing voters the contempt Clinton had to corruption.

      God damn, Are you really so invested in Clinton that a shit stain is part of the decor? Let me guess, it brings out her eyes?

      The damage was done BY Clinton. If anything, the Russians showed us what MSM wouldn't because of collusion between Clinton and the MSM.

  2. Hillary spent $1.2 billion... by Anonymous Coward · · Score: 2, Insightful

    but we're supposed to believe $50k worth of ads on Facebook had an effect on the election?

    1. Re: Hillary spent $1.2 billion... by Anonymous Coward · · Score: 2, Insightful

      But Putin spend more wisely.

    2. Re: Hillary spent $1.2 billion... by king+neckbeard · · Score: 5, Insightful

      Better yet, you can get the opposition to run a candidate that half the country already has endless legitimate and bullshit reasons to hate, have that candidate insult half the voters for the opposition, spend the primaries bashing popular policies, and not step foot in several states that were within the margin of error.

      Trump didn't win. Clinton lost. And considering she was running against the least popular candidate in US electoral history, the vast majority of the focus should be on how much Clinton and the DNC failed. They probably would have done better nominating a ham sandwich.

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    3. Re:Hillary spent $1.2 billion... by king+neckbeard · · Score: 4, Insightful

      So, just like every other election, except maybe some updates on the methodology. But objectively far more important is the DOMESTIC influence on our election from corporations and oligarchs, which is more effective at altering policy in a way that harms the general public, and resulted in a candidate of so poor quality, hindering her policy choices so much, that she lost to a game show host with a complete lack of inhibition.

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    4. Re:Hillary spent $1.2 billion... by king+neckbeard · · Score: 2

      Do your imaginary numbers have any chance of even comparing to the billions in free advertising that Trump got, which was actually what the Clinton campaign wanted to happen?

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    5. Re: Hillary spent $1.2 billion... by AmiMoJo · · Score: 4, Insightful

      Democracy needs an abort mechanism. If it somehow comes down to two unpopular candidates, disqualify both and start over.

      It would also help if the system wasn't first-past-the-post to start with.

      --
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    6. Re:Hillary spent $1.2 billion... by HermMunster · · Score: 2

      Everything he said is patently false.

      Trump won by a notable amount of electoral college votes. Hillary got the popular because of a couple states that she won, most notably CA and NY.

      --
      You can lead a man with reason but you can't make him think.
    7. Re: Hillary spent $1.2 billion... by Ol+Olsoc · · Score: 2, Funny

      Trump didn't win. Clinton lost. And considering she was running against the least popular candidate in US electoral history, the vast majority of the focus should be on how much Clinton and the DNC failed.

      You do know that Trump set a record both in vote tallies and more than doubled the number of votes received over his closest rival, Ted Cruz. http://www.thegatewaypundit.co...

      Sorry, but rather than the least popular candidate in US history, I claim that numbers like that illustrate that he is not only the most popular ever, but he also shares the values of the Republican party more than any other candidate in US history.

      You don't get that sort of support by being unpopular and out of tune with your party.

      I know that Republicans are the never wrong party, but you have to own this one. Trump is the soul of the party, and represents the total package of their ideals.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    8. Re: Hillary spent $1.2 billion... by Baloroth · · Score: 2

      Democracy needs an abort mechanism. If it somehow comes down to two unpopular candidates, disqualify both and start over.

      It does, it's called "voting third party." Americans, however, believe the constant lie (perpetuated by both parties, who are terrified they will lose their duopoly) that voting 3rd party is "letting the other guy win" and "throwing away your vote", which is only true because people keep believing it to be true.

      --
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  3. How Many Saw Biased News? by Kunedog · · Score: 2, Interesting

    Facebook admitted to promoting pro-Hillary and suppressing pro-Trump stories/outlets. Where is the investigation and media attention for that?

    1. Re:How Many Saw Biased News? by Tablizer · · Score: 2

      Even if your claim were true (cough), it's not illegal for a US corporation to give a political opinion (for good or bad).

    2. Re:How Many Saw Biased News? by sexconker · · Score: 4, Insightful

      I'm guessing he's pointing out that you and your ilk are duplicitous hypocrites.

  4. How many bots saw these ads as well? by JoeyRox · · Score: 3, Interesting

    The only ameliorating factor in this is how millions of those ads were probably never seen by a human but instead rendered onto an offscreen bitmap in video memory by a fraudulent ad bot designed to extract the most funds out of unsuspecting advertisers, in this case Russia but usually clueless Madison Ave. companies.

  5. Non issue. Will be blown up out of proportion. by Guillermito · · Score: 5, Insightful

    The total cost of a presidential campaign is estimated to be around $2.65 billion. So now we are supposed to believe that the $100K spent on Facebook ads by Russia (56% of which were only seen *after* the election) were a key factor that determined the outcome? This is a total non issue but it will be hammered non stop for months by the traditional media simply because they are dying and will seek any opportunity to make the government regulate Facebook, Google and the other digital companies that are killing them.

    1. Re:Non issue. Will be blown up out of proportion. by king+neckbeard · · Score: 2

      Imagine that multinational corporations are just like foreign countries and then you'll catch up with the rest of the class on what to be outraged about.

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    2. Re:Non issue. Will be blown up out of proportion. by Rockoon · · Score: 3, Insightful

      Who is claiming that?

      Democrats. More specifically, the corrupt corporate crony wing of the Democrats (which is the wing in control of the party.)

      The progressives will never vote for you fucks again.

      --
      "His name was James Damore."
  6. Double standard for investigations by Okian+Warrior · · Score: 2, Insightful

    Facebook admitted to promoting pro-Hillary and suppressing pro-Trump stories/outlets. Where is the investigation and media attention for that?

    Comey admits to leaking classified information, gets a sweet book deal. Reality winner leaks classified information, sits in jail denied bond.

    The DNC siphoned $60 million from down-ballot elections into Hillary's campaign to fight Sanders, which would appear to be a violation of FEC rules on its face(*).

    Susan Rice unmasked wiretaps of Trump and advisors without a warrant, which was then leaked to the press.

    Bill Clinton had an "on the tarmac" meeting with then-Attorney General Loretta Lynch while Lynch was investigating the E-mail scandal.

    Hillary got $11,000,000 from the King of Morocco in return for a special-access meeting with the (then) Secretary of State.

    Consider how much time and effort and taxpayer money has been spent on investigation Trump's Russia connection - and they're now looking at $50,000 of *ads* taken out by people from Russia. Compared to the amount Hillary spent? Or Trump spent?

    I live in hope that some day our administration will grow some balls and start prosecuting people for blatant corruption - even though it may look on the surface like political reprisals against the losers.

    (*) FEC puts a limit on the amount any individual can donate to a candidate. Many donors gave the maximum to Hillary, and donated more to down-ballot candidates. Moving down-ballot money to Hillary's campaign is likely violating the "maximum donation" rule.

  7. Re:SHUT UP! by Anonymous Coward · · Score: 3, Funny

    "Everyone I disagree with is a Russian."

    -Narcocide, 2017

  8. Dolchstoss-legende by DNS-and-BIND · · Score: 2, Insightful

    This is just the Left's dolchstoss-legende being solidified. Trump didn't win, it was a stab in the back by TEH ROOSHINS. (Seriously, "blame the foreigner"? It's like the oldest trick in the book) In years to come, this will become a bedrock belief of the Left, that all these bad things happened because dirty foreigners made them happen. I can understand why! Having to come to terms with the fact that ordinary Americans are hurting would be emotionally devastating. It would be having a heel realization, and having to completely rethink things, and humans will do anything to avoid that.

    Being forced to realize that Americans, having not benefited at all from the government policies of the last 30 years, voted for the only change they could see would mean that they were wrong all along. So, the stab-in-the-back legend, right alongside blame-the-foreigners, is being embraced by a lot of educated people who tell us they know better than to fall for such fallacies.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  9. The number of viewers is made up by Required+Snark · · Score: 2
    From the article: "Still, he said it was possible Facebook would find more Russia-linked U.S. ads as it continues to investigate". Also the value was the result of a simulation. Without details they might as well as have said "we used a dart board to get that number". So if Facebook says 10 million viewers saw the advertising there is no way of knowing if that is even the right order of magnitude.

    Given that Facebook is desperately attempting damage control how likely is it that this number is on the extremely low side? Remember FB claims to be good at spreading information, and apparently disinformation as well, so why not give it a shot as part of their defensive strategy. They have a lot of plausible deniability, so they might as well push their own "alternate facts".

    The best part of all of this is that FB is now saying that they don't have much impact on their viewers. "The latest company statement said that about 25 percent of the ads were never shown to anyone". Is that what they tell their advertising clients? That a quarter of their advertising dollars are a complete waste of money? It seems extremely unlikely that is the story they use when they are talking to Wall Street or any organization that is trying to use FB as part of their online strategy.

    Is it possible that no one will connect the dots between FB claiming to be a great place to get out your message vs how they didn't have any impact when it came to election tampering?

    --
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  10. Lots of irrelevant inferences by HermMunster · · Score: 2

    Russians are entitled to place ads even politically derisive ones.

    No one has proven these were placed by the Russian government, which also isnt illegal.

    Zuckerberg is a Democrat and as someone with political aspirations he has every reason to follow the DNC narrative.

    This is a win all round for Facebook as they can say that $100,000 nets you effective influence over 10,000,000 people.

    --
    You can lead a man with reason but you can't make him think.
  11. Re:I block ads by Q-Hack! · · Score: 2

    Lets see... from the summary, "10 million people saw at least one add." (going to assume that # accounts for ad blocker and other such things)
    Quick google search shows about 214 million FB users in the USA
    of those, about 8% are under voting age.
    so 3.3% of the USA FB population who are eligible to vote saw at least 1 ad.
    Kinda puts it all into perspective.

    --
    Some days I get the sinking feeling Orwell was an optimist.
  12. Keep it up, and you get Trump again in 2020 by bradley13 · · Score: 2

    From the numbers, that pretty much has to be 10 million impressions, not 10 million people. I.e., the ads were shown 10 million times, to some (smaller) number of people.

    I don't live in the US, but answer me this: During election season, how many ads did eacy person see? Hundreds? Possibly thousands? Multiply by a population of 300,000,000, and we are talking on the order of hundreds of billions of ad impressions. Against which, 10 million is not even a drop in a bucket.

    This Russian fetish never was relevant. The more information that emerges, the more obvious this is. Some people just cannot accept that Hillary! was an absolutely crappy candidate, and that half the country voted for "anybody else".

    The D's need to get over it already, and maybe put up a decent candidate next time. But they won't, they'll nominate someone like Pelosi. Trump is very likely to win again in 2020.

    --
    Enjoy life! This is not a dress rehearsal.
  13. She lost by cascadingstylesheet · · Score: 3, Insightful

    Just accept it. However bad Trump was as a candidate, Clinton was worse.

    She had all the MSM, Hollywood, the universities, etc. etc, on her side. Even big business and a fair slice of the Republican poobahs who hated Trump were on her side. She still lost.

    Nobody needed any "fake news" (except you, but it didn't work); the real news was bad enough. "First old white woman" just wasn't enough to get her there. She lost. Period.

    Going ballistic, acting even more insane, none of this is helping you. This is in fact why he won.

  14. Re: SHUT UP! by Penguinisto · · Score: 2

    But he couldn't have... he was too busy hiding in my closet, waiting for me to fall asleep so he could whisper the word "Trump" repeatedly in my ear as I slept...

    --
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