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Google and Facebook Failed Us (theatlantic.com)

The world's most powerful information gatekeepers neglected their duties in Las Vegas. Again. From a report: In the crucial early hours after the Las Vegas mass shooting, it happened again: Hoaxes, completely unverified rumors, failed witch hunts, and blatant falsehoods spread across the internet. But they did not do so by themselves: They used the infrastructure that Google and Facebook and YouTube have built to achieve wide distribution. These companies are the most powerful information gatekeepers that the world has ever known, and yet they refuse to take responsibility for their active role in damaging the quality of information reaching the public. BuzzFeed's Ryan Broderick found that Google's "top stories" results surfaced 4chan forum posts about a man that right-wing amateur sleuths had incorrectly identified as the Las Vegas shooter. 4chan is a known source not just of racism, but hoaxes and deliberate misinformation. In any list a human might make of sites to exclude from being labeled as "news," 4chan would be near the very top. [...] Of course, it is not just Google. On Facebook, a simple search for "Las Vegas" yields a Group called "Las Vegas Shooting /Massacre," which sprung up after the shooting and already has more than 5,000 members. The group is run by Jonathan Lee Riches, who gained notoriety by filing 3,000 frivolous lawsuits while serving a 10 year prison sentence after being convicted for stealing money by impersonating people whose bank credentials had been phished. Now, he calls himself an "investigative journalist" with Infowars, though there is no indication he's been published on the site, and given that he also lists himself as a former male underwear model at Victoria's Secret, a former nuclear scientist at Chernobyl, and a former bodyguard at Buckingham Palace, his work history may not be reliable. The problems with surfacing this man's group to Facebook users is obvious to literally any human. But to Facebook's algorithms, it's just a fast-growing group with an engaged community.

36 of 320 comments (clear)

  1. Wait a minute... by freeze128 · · Score: 4, Insightful

    You blame Google and facebook for bringing up results from 4chan? Google isn't the problem here, it's 4chan.

    1. Re: Wait a minute... by Anonymous Coward · · Score: 3, Insightful

      Actually Google shouldn't be sourcing news from 4chan. Sounds like a bug.

    2. Re:Wait a minute... by BradleyUffner · · Score: 5, Insightful

      Exactly. Google is a search engine. All it does, and all it SHOULD do, is return indexed results based on the query the user gave it. I don't want a search engine to try and apply some kind of arbitrary "truthyness" filter, I want it to give me everything it can find that has the words I requested contained within it.

    3. Re:Wait a minute... by ABEND · · Score: 5, Insightful

      We can blame Google and Facebook for displaying click-bait as "top stories."

      If they want their "top stories" to be more credible they should have humans review them for veracity and logical conclusions before they're shown to users.

      Also, they should post conflicting versions of stories and events to help readers make better informed decisions as to whether or not a news item is believable.

      --
      In all seriousness:
    4. Re: Wait a minute... by sittingnut · · Score: 5, Insightful

      Actually Google shouldn't be sourcing news from 4chan. Sounds like a bug.

      actually google should be sourcing from 4chan and any other alleged "fake news" site. it should source from everything

      no source is ever guaranteed to be 100% (or even 75%)correct. also, whatever the track record ( and track record of all the sources, starting from legacy news sources like nyt,wapo,cnn etc, are pretty bad) , there is always the chance any source can be the exclusive accurate source for some new item.

      google should reflect and prioritize what the people in internet are looking at , linking to, and searching for. even if what they are looking at may be "wrong" , "foolish", "destructive", etc
      google should not censor and regulate what others wish to do to suit what it think is "right", "intelligent", "beneficial", etc..

      if it does the latter, google will be replaced, eventually, because it will be projecting a false image of what "news" and what people in internet are doing. in other words google will be "fake".

      also, in the long run, chance of few people at google being "wrong", is far higher than millions of people being wrong.

    5. Re:Wait a minute... by rholtzjr · · Score: 3, Insightful

      Agreed. As we have seen in the past time and again, absolute power corrupts absolutely. Do I want to see a couple of large (and OBVIOUSLY biased) companies determine what I can and can not see? That I believe is the question that should be asked.

      Another is WHY did 4chan show up so high in the results list? Did they game the current algorithm that companies are currently using? I would say yes.

    6. Re: Wait a minute... by oh_my_080980980 · · Score: 4, Insightful

      Exactly! Google and Facebook are doing exactly what they are suppose to do. What Google and Facebook are not responsible for, nor should be doing, is CRITICAL THINKING!

      People are suppose to think for themselves. Just because it's printed on-line DOES NOT mean it's true. Jesus tap dancing christ people understood that 20 years ago when the world wide web started! Just because you read it on a web site does not make it true. That also applies to newspapers and media outlets. You need to have a critical view when reading news. Ever hear of something called yellow journalism??

      So no Google and Facebook did not fail people. Ass-holes at the Atlantic and Buzzfeed, that think Google and Facebook need to think for us, failed us.

    7. Re: Wait a minute... by tflf · · Score: 3, Insightful

      Agreed, neither is in the Critical Thinking business While a core survival skill for societies, critical thinking has never been a wide-spread skill-set in the general population of societies. Most people are willing to rely on the leadership to perform the analysis, and critical thinking, their social group requires. While Google and Facebook could be rating sources for reliability, and truth. Doing so might help a bit with some users, but, if people insist on being brain-dead, not a lot they can do. Further, the fatal flaws in both business models argue against their doing any kind of vetting for truth or trustworthiness. Truth, rational discussion and critical thinking are key to our ongoing survival. However, they do not create anywhere near the same volume of traffic, followers, and rankings as vitriol, hatred and lies. When selling ad space, and user information, is the core income source of your business, more users means more income. If push comes to shove, why would motivate Google or Facebook put the truth ahead of their business interests?

    8. Re:Wait a minute... by AmiMoJo · · Score: 5, Insightful

      Google's stated goal is to be like the computer on Star Trek, i.e. to provide answers to questions naturally, like a person would. So when a user searches for current events or names, Google's goal is to provide reliable and current information, not just an Altavista style database query dump or the results of a popularity contest.

      When people are searching for information on a mass shooting, they are probably not looking for 4chan conspiracy theories and fake news.

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    9. Re: Wait a minute... by AvitarX · · Score: 5, Insightful

      I don't think it's that people think google shouldn't source from 4chan, but that it shouldn't be a source for Google News.

      I don't think it's particularly obtuse to think that sources for Google News have journalists on staff.

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      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    10. Re:Wait a minute... by Guybrush_T · · Score: 5, Insightful

      Except Google is not just returning indexed results. It is trying to rank them in order of relevance, and how does it achieve this ? By counting the number of clicks.

      And this is a huge problem for Google as well as Youtube and Facebook as well. Because the number of clicks is only related to how well the title seems to answer what the person is looking for, not the actual content, a.k.a. the clickbait effect. There is no way to go back at Google and say "meh, that was crap, forget that I clicked on it".

      Youtube introduced likes and dislikes to try to counter that effect but that doesn't work so well.

      Now, should you rate the relevance in terms of how much the reader likes the content ? No, that would lead to rate hoaxes higher.

      The only solution : give higher relevance to articles that come from verified sources. Not perfect, but better.

    11. Re:Wait a minute... by MightyMartian · · Score: 5, Insightful

      Since no one is an authority in all fields or in all areas of knowledge, yes, actually we often do need help. I go to the doctor when I have an ailment that needs treatment, because, as it turns out, the guy that delivers my pizzas or the police officer across the street from me likely isn't knowledgeable enough to actual diagnose or treat the problem. Now sure, it is possible that the pizza guy is pursuing a medical degree or the cop happens to have a greater-than-layman's knowledge of the condition, but the odds seem stacked against that.

      This idea that somehow we have the tools to assess all claims is little more than post-modern bullshit, and is more a cover for justifying all manner of absurd claims simply because they tickle your ideological leanings. Now maybe Google is the wrong organization to be curating that knowledge or weighing good claims versus bad claims, but this notion that anyone, even the smartest people in the world, have the capacity to judge all claims is just simply nonsense.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    12. Re:Wait a minute... by MightyMartian · · Score: 5, Insightful

      I think in some peoples' eyes, that's not a problem, that's the point, to obscure reality and to give fake claims the aura of truth by removing any critical capacity to measure them. They don't want anyone, let alone Google or Facebook, going in and debunking their false stories, and will fight tooth and nail to prevent any independent review of the garbage they either are putting out there, or believe themselves.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    13. Re:Wait a minute... by Bengie · · Score: 5, Insightful

      Not to mention that unbiased results are junk. The whole point of a search engine is to find biases that suggest that some information is what you're looking for. When I switch Chrome into incognito mode, Google search results are crap. They return me what's popular for the typical person, not popular for a person like me.

    14. Re: Wait a minute... by mugurel · · Score: 5, Insightful

      PageRank, at its core, prioritizes popularity.

      Yeah, but I think it's obvious that popularity of information in Google's ranking algorithm is used as a proxy for truthfulness/correctness (or in a wider sense: utility), and by and large that approach seems to work well. However if it turns out that in certain (predictable) circumstances popularity is not a good proxy, fixing that is an improvement.

      If I query Google for information, I am not interested in falsehoods just because they are popular.

      If you are afraid that Google won't serve sites telling you that earth is flat, Obama is a muslim, or the Las Vegas shooter was a f*ng n*r, you can add an extra term "fake" to your query, just like you have to add "xxx" if you want to see pussies.

  2. Feature, not bug by MightyYar · · Score: 5, Insightful

    This is the way free information works... most of it is crap. You can't have a system where it is possible for people to post unverified stories about life behind a dictatorial regime that is also moderated.

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    1. Re:Feature, not bug by Rockoon · · Score: 4, Insightful

      Agreed.

      The answer to the "problem of free speech" is more free speech.

      --
      "His name was James Damore."
    2. Re:Feature, not bug by cascadingstylesheet · · Score: 3, Insightful

      This is the way free information works... most of it is crap. You can't have a system where it is possible for people to post unverified stories about life behind a dictatorial regime that is also moderated.

      Exactly right. Who exactly do you want to decide which news is "fake", and then suppress it? Gee, what could go wrong with that?

      Anyway, it's not like the mainstream news media never get initial reports wrong; they do, often. But they get a pass, because reasons.

      (Not to mention Dan Rather still standing by that Microsoft Word document from the 70s that just so happened to prove what he wanted to be true.)

    3. Re:Feature, not bug by citylivin · · Score: 3, Insightful

      "The answer to the "problem of free speech" is more free speech."

      Quotes and platitudes sound nice but do nothing to solve the problem.

      The problem with "free" speech is that it is not equal, or in the best case, a meritocracy. People with money to buy facebook ads, or just simply a bot army, can be much louder than legitimate people who know what they are talking about.

      How do you tell them apart? Critical thought? People who are not knowledgeable about the subject matter are incapable of that. I for instance, cannot tell if the shockwave that is generated by NK nuclear tests is an atom or hydrogen bomb. I rely on "experts" to interpret that data for me.

      In years passed, you would pick your news source by the writers and editors leanings, and the publications did have rough standards, or they would go under as untrustworthy. On the internet, there are no standards. Joe679@hotmail.com is zero percent accountable to anyone. What i think the article is arguing for is some sort of curated system for these massive distribution networks of "news". Since we can assume people are horrible at telling fake news from real news, and yet these companies are passing off these "feeds" as "news", they should be held accountable when its wrong.

      I mean its a hard problem and i don't claim to know the answer. But just saying 'yarrr more free speech!", doesn't really do anything but make americans feel good about their ideology.

      --
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  3. world's most powerful information gatekeepers? by link-error · · Score: 4, Insightful

        No thanks, I don't want to live in China.

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    -Unresolved symbol? Byte me!
  4. Flawed premise by El+Cubano · · Score: 5, Insightful

    These companies are the most powerful information gatekeepers...

    (Emphasis added)

    This is what is commonly referred to as a flawed assumption. Everything that proceeds after it is therefore suspect.

    1. Re:Flawed premise by Anonymous Coward · · Score: 2, Insightful

      It's not a flawed assumption, it's an unwelcome observation. Google does a lot to filter data, but not in the timeframe the article author wants.

      Google does have an automated search engine, and a scripted page ranking feature, but there is a lot of manual adjustment of the result list. Look at the different result lists for certain (Tienanmen) search results based on whether you are using a a proxy through China or Canada.

  5. That's not their job by drunken_boxer777 · · Score: 4, Insightful

    It isn't incumbent upon Google or Facebook to separate fact from fiction, never mind deal in shades of grey. It isn't their job to think for us, and anyone who thinks so, clearly isn't thinking. ;)

    1. Re:That's not their job by Shotgun · · Score: 1, Insightful

      If you're getting results from creationist while searching for articles on evolution, you're doing it wrong.

      Google is a tool to give me stuff I'm looking for. The system requires that I know what I'm looking for.

      Facebook is a medium for me to communicate with people I may or may not know. Asking it to moderate my communications is outside the scope of the design, and a bit insulting.

      --
      Aah, change is good. -- Rafiki
      Yeah, but it ain't easy. -- Simba
  6. Censorship, no thanks by grasshoppa · · Score: 3, Insightful

    If it's all the same to you, I'd really rather not entrust censorship to Google, Facebook or any entity.

    Perhaps people can stop being so fucking gullible instead?

    --
    Mod me down with all of your hatred and your journey towards the dark side will be complete!
  7. Failed US? by jcr · · Score: 4, Insightful

    We're not their customers. We're their PRODUCT.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  8. This isn't new by rickb928 · · Score: 5, Insightful

    It's not even limited to Google, Facebook, Twitter, et al.

    The momentary news cycle is leading to the rush-to-publish, with the inevitable errors. When you measure the news cycle by minutes or even less, you will get this. Somehow lamenting that we are not getting accurate, to the second valid reporting is not a symptom, it is THE problem.

    Learn to let go. Let a story be reported with valid, accurate facts, which may take up to an hour, God forbid. Accept that initially you will get only general statements, conflicting facts, and confusion, and be willing to let a comprehensive report be delivered when it can be accurate, not merely FIRST.

    This has afflicted CNN and FOX for decades, lest anyone forgets, and they have been trolled mercilessly in some high-profile cases. The second-tier networks have been abused even more, deservedly so. If you are looking for a sub-minute lead on some other network, you will make terrible mistakes.

    This also highlights our distraction by celebrity and horror. We have to, HAVE TO KNOW NOW what happened and WHY WHY WHY.

    No, we do not. Waiting for accuracy will not diminish the importance of the event, and will not diminish your experience, unless you revel in the agony of others.

    --
    deleting the extra space after periods so i can stay relevant, yeah.
    1. Re:This isn't new by Gilgaron · · Score: 4, Insightful

      It is pretty strange... for all their faults, the mainstream media is going to be about as good as you can expect on quickly vetting information, and there's no way that Facebook and Google would be able to verify things any faster without an equal amount of manpower. The thesis that they should is absurd.

  9. EDL by AnotherBlackHat · · Score: 4, Insightful

    Don't try to make Google to do your censoring.
    If you really want a censored internet, then publish an Edit Decision List for it, a.k.a. moderation, a.k.a. RBL, a.k.a. boycott list.
    If your list has value, then other people will use it.

  10. It's not censorship by Dixie_Flatline · · Score: 3, Insightful

    When everyone read newspapers and had the same 3 main channels for the evening news, the level of understanding of the world was somewhat better. You can make the point—and it's a fair point—that our curated news stream also robbed us of knowing things that the powers-that-be didn't want us to know. But in general, the news that was reported was the news that actually happened.

    We have precious few trusted sources now, and part of the problem is that Google represents itself—or at the very least doesn't try to disabuse people of the notion—that they're a way to search for knowledge and truth, and so people take Google at face value when it returns results, and the people that would like to undermine the news for whatever reason (their own gain, their own amusement) know it and they game the system.

    It's not censorship to mark sources like 4Chan as of dubious value. Yes, yes, people should be less gullible, but who's teaching them to be less gullible, and what damage can be done before they learn?

    Perhaps the real problem is that Google has too much trust and authority, and too much ability to control the news. Or that Facebook is many people's main source of news on any given day, and that too is subject to exploitation. It's impossible for the government to regulate companies like Facebook and Google effectively; not only do I not think the government would do a bad job of it, the value of those companies comes exactly from the massive network effects that lead to this fake news problem in the first place.

    Better to let Google and Facebook try and find some way to indicate that a news source is probably untrustworthy than let governments in the world do it. And they WILL do it if the corporations don't.

  11. It is YOUR fault! by aaarrrgggh · · Score: 4, Insightful

    You demanded instant information, and this is what you get. It isn't Google or Facebook's fault, it is yours-- for wanting to know things instantly while details are still foggy and people who want to make a name for themselves or spread an agenda can dominate with their canned story.

    You want Facebook to help-- get them to brand people as "unreliable" or "has difficulty separating facts from fantasy" or "lacks critical thinking skills." But don't complain when you mistake data for information and bear the brand as well.

  12. Lemme get this straight: by Roger+Wilcox · · Score: 5, Insightful

    Censorship is good, as long as only the "bad" stories are censored? Good luck keeping that pandora's box in check...

    Use your head. If news seems fantastic and outrageous, it probably is. If news seems reasonable, remember that everyone has a limited perspective and the story has inevitably been told from some writer's or editor's point of view.

    Informational noise has existed since people began sharing information. The Internet has made sharing information easier--that is all. There is quite literally nothing new to see here.

    1. Re:Lemme get this straight: by Anonymous Coward · · Score: 2, Insightful

      The problem is there are four kinds of fake news:

      • clickbait to make money
      • trolling / harassment
      • end justifies a means agenda pushers, e.g. pizzagate
      • foreign state

      The last two are really propaganda, before the Internet these used to be expensive and difficult since you'd need to make and distribute thousands of flyers and posters. Now for very little money you can setup a site and use a few ads and viral stupidity.

      A key part of democracy is an informed populace, unfortunately a huge swath is gullible and will believe whatever is convenient or matches their world view. So yes, we do need to be serious about fixing this problem.

      I suggest listening to Planet Money's Rough Translation in Ukraine episode.

  13. Using A Tragedy To Push Censorship by Anonymous Coward · · Score: 5, Insightful

    It's clear this article is all about pushing censorship. Google should be returning all relevant results, not censoring the internet to push a particular message.

    It's likely Google themselves didn't know what was going on, so they couldn't effectively filter information. Even the mainstream media frequently reports incorrect information on breaking news stories while the situation clarifies itself.

    Censorship is never good. If the government could censor information so that only 'the truth' was reported, you'd have found all the videos of Spanish police beating the hell out of Catalonian voters would have quickly disappeared from the internet.

    Censorship can never be tolerated.

  14. Lack of skepticism and critical thinking. by Anonymous Coward · · Score: 2, Insightful

    The problem is that people accept everything as the Truth until proven otherwise and even then, some people will refuse to believe the truth because it doesn't fit into their World view.

    I see and hear a lot of things that I don't like, but I have to accept them. And as I get more information, I change my opinions. And it's unfortunate in this society that people who do what I do are called "flip floppers."

  15. Tech Journalists by LightningBolt! · · Score: 3, Insightful

    Back in the day, tech journalists were people who knew tech. Many were dabblers in coding. Even the worst of them usually knew enough to understand that a computer isn't a magic box.

    Nowadays, tech journalists are usually just writers who like gadgets and who discovered that there's money to be made writing about tech. They have no background in computer science or information theory. They have virtually no understanding about what makes any of it tick, the problem space, or the solution space. So they write about how twitter should get the Nazis off their platform. And how Facebook needs to fix its fake news problem. And how google should filter results better to provide more truthful stories.

    Because they don't understand technology, they write incensed articles complaining about these technology problems. The reality is that what we are seeing are social problems. And all of these problems existed before any of these companies existed. Sadly, I see some tech people starting to agree with these misguided assessments claiming technology failures. But I am heartened to see the slashdot community commentary here pretty firmly grounded in reality.

    --
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