Microsoft Exec Says Windows 10 Mobile is No Longer a 'Focus' (engadget.com)

From a report: Microsoft's Joe Belfiore informed Twitter users that new features and hardware for Windows 10 Mobile "aren't the focus" any more. There will be fixes and security patches, of course, but you shouldn't expect more than that. As for why the platform has been all but dropped? The executive boils it down to one main reason: the difficulty of getting developers to write apps. Microsoft tried paying companies to produce apps and even wrote them itself when creators couldn't or wouldn't get involved, but the number of users was "too low for most companies to invest." Why build an app for a relatively small bunch of Windows phone owners when there are many more Android and iOS users? Belfiore himself switched to Android for the "app/[hardware] diversity." It's a bit more complicated than that, of course. You can point to a few other factors in Windows' fate on phones, such as slowness in responding to Apple and Google as well as an inconsistent hardware strategy (you could rarely count on getting a timely sequel to a handset you liked). Whatever the reason, it's safe to say that Microsoft isn't just acknowledging that Android and iOS hold a clear lead -- it's quashing any hopes for a comeback, at least for the foreseeable future.

Comments

Re:I'm still floored

[Rob Y.]

To be fair, they saw mobile. What they didn't see was Open Source mobile. According to the standard Microsoft playbook

  1. Microsoft would be in mobile - because they 'have' to be in everything, tech wise. But their offerings would have limited appeal - mostly to business execs.
  2. iOS would come out and redefine mobile
  3. Microsoft would observe iOS and see what it takes to be successful.
  4. Microsoft would make a system that works like iOS and sell it to OEM's at low enough prices that they would be the only viable alternative to iOS.

Google short-circuited that plan at step 4, and Android became what Windows mobile would've been. In fact Android's weakness (being Open Source, it was allowed to diverge enough from the 'standard' to make timely upgrades near impossible) was also it's biggest strength (allowing OEM's to attempt to differentiate themselves led to healthy competition and a great deal of innovation). Would there be hundreds of Windows Phone manufacturers, if all those phones had to be essentially the same on the inside? I don't know. Of course, now many of us would like Android phones to be as stock as possible - having witnessed the downside. But in any case, the alternative to iOS has been established, and Microsoft is at least smart enough to understand that now.