Slashdot Mirror


Virtual Zuck Fails To Connect (bbc.com)

Rory Cellan-Jones, writing for BBC: It must have seemed like a good idea. As a taster for a big announcement about Oculus VR on Wednesday, send Mark Zuckerberg on a little virtual reality trip, including a stop in Puerto Rico. But the reviews are in -- and they are not good. The sight of Mr Zuckerberg using VR to survey the devastation of an island still struggling to recover from Hurricane Maria may have been meant to convey Facebook's empathy with the victims. The fact that he was there in the form of a cartoon seemed to many the perfect visual metaphor for the gulf in understanding between Silicon Valley and the real world. Sure, he was talking about all the activities which his company had initiated to help the island, from helping people tell their families they were ok using Safety Check to sending Facebook employees to help restore connectivity. But cartoon Zuck showing us a 360 degree view of a flooded street before zipping back to a virtual California just seemed a little, well, crass. Is Facebook really concerned about the plight of Puerto Rico, or is it merely a handy backdrop to promote Oculus, whose sales have so far proved disappointing?

19 of 141 comments (clear)

  1. I think it has promise by networkBoy · · Score: 4, Interesting

    The real cool part was lost because the message delivery felt like a PR stunt using devastation in PR.

    What this really is good for:
    Using Oculus like this is a way that professional relief planners and project managers can determine optimum load-out of emergency supplies before leaving the warehouse location, when it's much easier to add/remove/change the loadout on short notice.

    There's nothing quite like *seeing* the environment. back-pack street-view cameras on dirt bikes comes to mind...

    --
    whois gawk date unzip strip find touch finger mount join nice man top fsck grep eject more yes exit umount sleep dump
    1. Re:I think it has promise by WrongMonkey · · Score: 4, Insightful

      That is just doubling down on tech bubble naivete. Do you really think that disaster relief managers don't know how to assess damage? Do you think that goofing around on a VR headset is going to give better data than reports from professionals on site?

    2. Re:I think it has promise by networkBoy · · Score: 2

      No, I fully expect that they know a general rule of thumb for always needed supplies and such, but I was thinking more from the aspect that while they're gearing up to go, there can be less or unskilled people dropped in with the recording and Tx gear then the final loadout could be adjusted based on what's seen to be needed.

      Obviously I am not a member of an ERT that deals with such things, and I am blessed that my part of the world is relatively boring from a geologic and atmospheric perspective; but aside from the obvious: throw money to the NGOs, what can tech do to compliment and assist? I think this was a good idea, and even if my initial thought isn't ideal, how about putting the glasses on the politicians so they can see immersively that funds for relief are needed?

      --
      whois gawk date unzip strip find touch finger mount join nice man top fsck grep eject more yes exit umount sleep dump
    3. Re:I think it has promise by WrongMonkey · · Score: 4, Funny

      there can be less or unskilled people dropped in with the recording and Tx gear then the final loadout could be adjusted based on what's seen to be needed.

      Why would they do that when they already have trained and skilled professional to assess the damage and created detailed reports? Do you really think that multi-billion dollar relief operations are conducted based on some "general rule of thumb" without any onsite assessment? Just because you never leave your cubicle doesn't mean that other professions operate the same way.

      Obviously I am not a member of an ERT

      Obviously.

      what can tech do to compliment and assist?

      Maybe tech can ask that question before trying to shoe horn in their latest fad.

  2. Just virtue signaling by Shotgun · · Score: 4, Insightful

    Is Facebook really concerned about the plight of Puerto Rico

    I think we all have come to realize that the SJWs out there are really more concerned with signaling virtue more than actually solving problems.

    --
    Aah, change is good. -- Rafiki
    Yeah, but it ain't easy. -- Simba
    1. Re:Just virtue signaling by DontBeAMoran · · Score: 2

      You mean like spending 10 million on advertising budget to let the world know they donated 1 million on relief efforts?

      --
      #DeleteFacebook
    2. Re:Just virtue signaling by bigdady92 · · Score: 2

      I sent lots of Thoughts and Prayers and +1 Likes on the Facebooks. That had to count for something right?

      --
      Wheel of Time: Book by Book and Sumview (summary review) Bigdady92 style: http://bigdady92.blogspot.com/
    3. Re:Just virtue signaling by Anonymous Coward · · Score: 4, Insightful

      Social justice warriors change the world for the better by fighting oppression and inequality.

      I think this is how social justice warriors see themselves.

      The rest of us mostly see them as tilting at windmills for their own gratification and/or local social standing.

    4. Re: Just virtue signaling by Anonymous Coward · · Score: 5, Insightful

      I'm sorry, what SJW made a positive difference?

      All I've seen them do is blow a lot of hot air around. Oh, and attack people for cultural appropriation.

      These idiots made a guy in Oregon shut down his Hawaiian restaurant because he's white. They don't care that he was born and raised in Hawaii at all.

    5. Re: Just virtue signaling by Chris+Mattern · · Score: 4, Informative

      Citation please

      Here you go:

      http://www.gazettetimes.com/al...

    6. Re: Just virtue signaling by gnick · · Score: 5, Insightful

      Although the OP seems to have exaggerated a bit: the owner wasn't "born and raised" in Hawaii, he just had relatives there and went there to visit them every summer as a kid.

      What's the minimum amount of time somebody has to live in Hawaii before they can open a Hawaiian-themed restaurant without being insensitive? My opinion? None.

      --
      He's getting rather old, but he's a good mouse.
  3. It's a perfect metaphor for Zuckerberg by barc0001 · · Score: 3, Insightful

    He's become one of these people who live in a bubble surrounded by sycophants who blow smoke up his ass all day about how great and meaningful he and Facebook is to the world, despite the fact that if Facebook actually did disappear overnight the only real effect on the world is probably greater productivity and some unemployed Facebook workers who will be needing new jobs. And this guy is coyly hinting he might want to run for President. I personally believe he'd be just as bad as Trump for mainly similar reasons - both think they're the greatest thing since sliced bread. Though where Trump harms by malice, Zuck would harm by out of touch ignorance.

    1. Re:It's a perfect metaphor for Zuckerberg by JohnFen · · Score: 4, Informative

      This. Zuckerberg has indicated many times, through speech and deed, that he is a malicious person who cannot be trusted.

  4. Understanding by fluffernutter · · Score: 5, Insightful

    I think it is fair to say that most technical leaders of our time don't really understand anything about people in general. Oh they know how to make a buck off of them, but beyond that they are very out of touch.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  5. link by MagicM · · Score: 3, Informative

    Here's a link to the video: https://www.facebook.com/zuck/videos/vb.4/10104094186863501/

    Also, none of the articles I looked at on this topic included a link to the video. What is it with "news" no longer linking to their sources? C'mon people!

    </getoffmylawn></rant>

  6. Pro-tip by hey! · · Score: 2

    "Cartoon" and "Death Toll" should not be applicable to the same media presentation.

    I actually think the problem here wasn't actual insensitivity, but rather failure to anticipate a shortcoming of the avatar technology employed. Zuck's cartoon representation doesn't reproduce any emotional expression, just the kind of upbeat, non-Duchenne smile you get from a hotel receptionist greeting you as the 100th guest that morning. The jolly Zuck cartoon figure surveying scenes of horrific devastation gives the inescapable impression of sociopathy.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  7. At least they're helping by Matheus · · Score: 2

    Was the video a bit in poor taste? sure. Should they have had a more serious demeanor when showing people's loss? probably. Especially the Rachel character.. Zuck had a much better demeanor IMHO she sounded more like she was marketing making sure they kept talking about the VR.

    All that being said: The efforts they highlighted are real efforts that are working towards real results in helping the people of Puerto Rico. I'll give them a lot of leeway when it comes to squeezing a bit of PR out of PR when the the efforts are more than just fluff. I only hope some of that generosity is going to the USVI and other island nations as well as they are in as bad or worse shape and now out of the spotlight since Puerto Rico is a more visible aide target.

  8. I guess you could say by grasshoppa · · Score: 4, Funny

    ...that zero zucks were given.

    I'll show myself out.

    --
    Mod me down with all of your hatred and your journey towards the dark side will be complete!
  9. The worst are not the most by SeattleLawGuy · · Score: 2

    Social justice warriors change the world for the better by fighting oppression and inequality.

    I think this is how social justice warriors see themselves.

    The rest of us mostly see them as tilting at windmills for their own gratification and/or local social standing.

    It's surprisingly easy to see them that way from the outside. But the person you hear about tends to be the one with the loudest voice, not the typical one, much less the one you should take as representative of what the movement aspires to. There are lots of people who dedicate their lives to making the world better because they like helping people. While there are some noisemakers who do it for social standing (among SJWs just like in pretty much every other population), there are also lots of great people just working hard to help people in pain.

    --
    Real lawyers write in C++