Google Bombs Are Our New Normal (wired.com)

mirandakatz writes: Tech companies' worst crises used to come in the form of pranks like Google bombs: Users figured out how to game search results, such as when a search for "miserable failure" turned up links to information about then-president George W. Bush. Today, in the era of fake news and Russian interference, that's basically our new normal -- but as Karen Wickre, a former communications lead at companies like Google and Twitter, points out, tech companies' approaches to dealing with the new breed of crises haven't evolved much since the age of Google bombs. Wickre suggests a new, collaborative approach that she dubs the "Federation," writing that "No single company, no matter how massive and wealthy, can hire its way out of a steady gusher of bad information or false and manipulative ads...The era of the edge case -- the exception, the outlier—is over. Welcome to our time, where trouble is forever brewing."

Comments

Re:The age of Russian interference?

[DNS-and-BIND]

Look, you people are seeing TEH ROOSHINS in every post, on every thread. If you think Slashdot has any reach anymore, you're sadly mistaken. Most stories barely get double digit comments these days. The whole "blame the foreigners" thing is such an obvious dodge to avoid accepting that Trump voters might have had a point. We all know Podesta came up with this dolchstoss-legende within 24 hours of Hillary's loss, right? You people are seeing TEH ROOSHINS under your bed, and it's honestly kind of sad seeing such great minds succumb to paranoia.