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For Under $1,000, Mobile Ads Can Track Your Location (mashable.com)

"Researchers were able to use GPS data from an ad network to track a user to their actual location, and trace movements through town," writes phantomfive. Mashable reports: The idea is straightforward: Associate a series of ads with a specific individual as well as predetermined GPS coordinates. When those ads are served to a smartphone app, you know where that individual has been... It's a surprisingly simple technique, and the researchers say you can pull it off for "$1,000 or less." The relatively low cost means that digitally tracking a target in this manner isn't just for corporations, governments, or criminal enterprises. Rather, the stalker next door can have a go at it as well... Refusing to click on the popups isn't enough, as the person being surveilled doesn't need to do so for this to work -- simply being served the advertisements is all it takes.
It's "an industry-wide issue," according to the researchers, while Mashable labels it "digital surveillance, made available to any and all with money on hand, brought to the masses by your friendly neighborhood Silicon Valley disrupters."

5 of 52 comments (clear)

  1. And advertisers wonder... by Whatsmynickname · · Score: 5, Insightful

    ...why adblocking is so popular?

  2. Re:You realize... by lucm · · Score: 3, Informative

    As for me, I think I'm going back to a dumb-phone, or at the very least, switching to airplane mode whenever I'm not actively using the internet.

    If you look at the F-Droid repo, you'll find plenty of open-source apps that can help you control this kind of thing. For instance: https://f-droid.org/en/package...

    --
    lucm, indeed.
  3. Tracking is totally the problem with ads by evanh · · Score: 4, Insightful

    Tracking in general is certainly the reason for me. Binning the actual ads is incidental except for the whole personalised aspect of ads. This is the tracking part in action of course.

    What's wrong with simply making the ads subject related rather than that who is looking? What the user is looked for/at at that moment should be more than enough to make a targeted ad without it being personalised.

  4. Re:Nothing To... Hmm... by phantomfive · · Score: 4, Insightful

    I imagine the more reputable (i.e. common) ad networks will/already prohibit such specific targeting.

    No. I've worked in ad-tech, and I can tell you the answer is no. There is absolutely no motivation for ad companies to even think about this problem beyond a token effort.

    Ad companies have every motivation, indeed they have people paying them to give them as much information about a person as possible. This isn't even a new thing: decades ago you could buy mailing lists with names, addresses, gender, and income.

    --
    "First they came for the slanderers and i said nothing."
  5. Re:You realize... by esonik · · Score: 3, Interesting

    A lot of data leaks can be prevented by using a browser instead of apps. There are browsers that are made for users, not advertisers: https://www.mozilla.org/en-US/...
    Apps are basically trojan horses on your device. The purpose of the majority of apps is to collect data about their users. So, instead of the amazon app, use their mobile web page (it's actually good). Instead of Facebook app, use their web page (or better don't use fb at all), etc.

    When selecting a browser, try not to choose from a company whose main business is advertising. http://www.investopedia.com/ar...

    Practical tips:
    Some browser addons I consider a basic necessity:
    1) ad blocker (obviously)
    2) tracker blocker, like Ghostery (FF now comes with its own built-in tracker blocker)
    3) NoScript

    For messaging I recommend https://threema.ch/
    Yes, you pay 3 CHF, but only once.

    It has become difficult to find apps that don't sell your data. Since everybody wants apps for free the app developers have to resort to other revenue channels and selling your data is a fairly obvious one. https://www.go2mobi.com/sell-u...