Slashdot Mirror
More Than Half of Emails Worldwide Are Now Opened in a Mobile Environment (emarketer.com)
A reader shares a research report: The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact, new research from Return Path found that more than half of emails worldwide (55%) are opened in a mobile environment in 2017, significantly more than either webmail (28%) or desktop (16%). Mobile has emerged as the dominant email environment since Return Path last conducted its survey in 2012, when only 29% of emails were opened on a mobile device, and webmail clients were the most popular method of accessing such electronic missives. Return Path also found that Apple's iOS was dominant among mobile email users worldwide, with 79% of mobile emails opened on either an iPhone or iPad this year. While only 20% of emails were opened on a device running Android, that was actually an increase of 6 percentage points from 2012's figure.
This seems really improbable.
I'd be shocked if even a tenth of e-mails are even opened.
Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
and you're just now thinking about email distribution to mobile as a possible marketing channel, just go out of business right now and do yourself a favor. I can't believe there are people in business that are THAT stupid and are still in business. We've had grids CSS at least going all the way back to YUI so that's for almost 10 years now. All the big players have been doing email marketing for years: Best Buy, Group On, Amazon and the list goes on and on. It's pretty much a standard part of any e-Commerce offering now and has been for quite some time. I just don't get it and I'm not the youngest person on the block either.
We'll make great pets
I might delete or open them on my phone, but if I have to reply, I do it on a computer with a keyboard.
I should use this sig to advertise my book ISBN-13 : 978-1501515132.
Conspicuous by its absence from the featured article is what fraction of messages are composed on a smartphone. It turned out that the article is about newsletters, which are typically sent from a noreply address, as opposed to conversations for which a reply is expected.
I know you're joking, but still:
sms
Not free, not reliably (yes it usually works, that doesn't change that it's not reliable)
tweet
Centralized, goes away when whoever owns twitter loses interest or goes out of business. Ads likely. Data mining likely.
fb msg
Centralized, goes away when whoever owns facebook loses interest or goes out of business. Ads guaranteed. Data mining guaranteed.
snachat
Centralized, goes away when whoever owns snapchat loses interest or goes out of business. Ads likely. Data mining likely.
Email is one of the very few services that is decentral and can absolutely not go away at the whim of one (or even many) corporations (it doesn't matter that users try to re-centralize it by essentially using just one mail service provider, if gmail goes down, Email doesn't give a shit).
Email is also reliable in a technical sense. The mail either gets delivered, or you get a bounce mail. Anything else is broken and misconfigured and gets you hate mail at postmaster@ very quickly. The pertinent specifications are very strict about this.
When people tell you your Email "probably got lost", you can be pretty sure they're lying in your face (or are too dumb to check their spam folder). Absolutely and every time ask your sysadmin about what's with the email.
In 99% of the cases the answer will be either "Yes, we accepted and delivered the mail", or "No, we haven't even seen a submission attempt".
Bonus: If an Email, according to your sysadmin, *did* get lost for whatever reason, you can yell at them for violating RFC2821 (or whatever's hip now) and they will likely understand your madness and apologize and fix the situation and be ashamed for a week If they don't, then you know for a fact they're incompetent.
Well, what was I gonna say? Right. Email works. Email is good. No, I'm not grandpa. In fact I'm one of the much-hated-here millenials who apparently use, but don't understand technology.
Anyway, Email is fine, mkay? There's the spam problem, but I consider that an acceptable cost for a decentral system.
CLI paste? paste.pr0.tips!
sms
Not free
Nor is a data plan, which email requires. You need either cellular data through a cellular carrier or home data through a home ISP. Some cellular plans in the United States have unmetered talk and text but metered or no data.
When people tell you your Email "probably got lost", you can be pretty sure they're lying in your face (or are too dumb to check their spam folder).
Unless a filter on the recipient's server has blackholed the message on "almost certainly spam, phish, or malware" grounds rather than bouncing it or routing it to the recipient's spam folder. Or unless it has sat in queues or greylists on various intermediate MTAs for a total of several minutes.
Or hours, even. I've seen it happen - even on time-senstiive emails (someone sent me a meeting request. I never got it until hours later which left me completely confused. Turned out some MTA held onto it for 3-4 hours because of ???)
It can also take time from a backup MX to actually deliver the email to the recipient as well - especially if the backup MX is set to only hold mail and forward it onto the main MX when it comes back up. Crappy architecture, but it happens.