Apple Fires Engineer After His Daughter's iPhone X Video Goes Viral (engadget.com)

"In a brutal reminder of the secrecy tech companies enforce on employees, Apple recently fired an employee after his daughter posted a video of the iPhone X," writes long-time Slashdot reader HockeyPuck. Engadget reports: His daughter took down the video as soon as Apple requested it, but the takedown came too late to prevent the clip from going viral, leading to seemingly endless reposts and commentary... [I]t's important to stress that this wasn't a garden variety iPhone X. As an employee device, it had sensitive information like codenames for unreleased products and staff-specific QR codes. Combine that with Apple's general prohibition of recording video on campus (even at relatively open spaces like Caffe Macs) and this wasn't so much about maintaining the surprise as making sure that corporate secrets didn't get out. Apple certainly didn't want to send the message that recording pre-release devices was acceptable. All the same, it's hard not to sympathize -- the [radiofrequecy] engineer had poured his heart into the iPhone X, only to be let go the week before the handset reaches customers.
In a new follow-up video, the former Apple engineer's daughter says "I had no idea this was a violation," adding that her father "takes full reponsibility for letting me film his iPhone X." Here's some more quotes from her video.

• "I made this little innocent video that was just supposed to be a fun memory of me and my family... It suddenly went viral, and I have no idea how my video got so much attention considering how many other iPhone X videos there are out there from other YouTubers..."

• "At the end of the day when you work for Apple, it doesn't matter how good of a person you are, if you break a rule, they just have no tolerance. They had to do what they had to do. I'm not mad at Apple. I'm not going to stop buying Apple products. Rules are in place for the happiness and for the safety of workers, and my dad takes absolutely full responsibility for the one rule that he broke."

• "It was an innocent thing, and to be honest I think Apple is going to do a much better job from here on out in addressing the rules and making sure that everybody is aware of the rules. And it was an innocent mistake, and he fully apologizes."

• "We're not angry. We're not bitter. My dad had a really great run at Apple, and he appreciates that company for everything they did for his career. My dad's gonna be okay... And yeah, I don't think he deserves this, but we're okay. We're good."

• [She breaks into tears when defending her father from critical commenters on YouTube.] "Apple really did like my dad. And they let him go. Because -- because he broke a rule. So my advice to people out there is to just not overlook rules when you're in the workplace or when you're in school or when you're at home."

Comments

Re:He is lucky

[Anonymous Coward]

My God, the hoops they had us jump through were insane.

You mean like requiring basic English literacy? I can see how that would be daunting for you.

Re:Why is his daughter still posting?

[dwywit]

It almost makes me wonder if the whole fuss was manufactured for publicity....

Nahhh, Apple wouldn't do that.

Never.

Re: He is lucky

[sound vision]

My guess as to why Apple was so horrified over this particular leak is that it showed the new iPhone being played with as a child's toy. Apple has reason to be particularly sensitive about this model - they see the hype train is losing steam, as well as the sales figures. I know that whenever I hear "iPad", the images that come to my head are of kids smearing their fingers all over one trying to punch the monkey, or my last workplace literally bolting one to the wall as an example of corporate waste (although that was certainly not their intention). Spotting an iProduct in these places doesn't promote the image Apple wants for their brand.