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Arch-rivals Intel and AMD Team Up on PC Chips To Battle Nvidia (pcworld.com)

Intel and AMD, arch-rivals for decades, are teaming up to thwart a common competitor, Nvidia. On Monday, the two companies said they are co-designing an Intel Core microprocessor with a custom AMD Radeon graphics core inside the processor package. The chip is intended for laptops that are thin and lightweight but powerful enough to run high-end videogames, the companies said. From a report: Executives from both AMD and Intel told PCWorld that the combined AMD-Intel chip will be an "evolution" of Intel's 8th-generation, H-series Core chips, with the ability to power-manage the entire module to preserve battery life. It's scheduled to ship as early as the first quarter of 2018. Though both companies helped engineer the new chip, this is Intel's project -- Intel first approached AMD, both companies confirmed. AMD, for its part, is treating the Radeon core as a single, semi-custom design, in the same vein as the chips it supplies to consoles like the Microsoft Xbox One X and Sony Playstation 4. Some specifics, though, remain undisclosed: Intel refers to it as a single product, though it seems possible that it could eventually be offered at a range of clock speeds. [...] Shaking hands on this partnership represents a rare moment of harmony in an often bitter rivalry that began when AMD reverse-engineered the Intel 8080 microchip in 1975.

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  1. There it is by DontBeAMoran · · Score: 3, Insightful

    This is what Apple should be using in future Macs. Maybe they knew of Intel plans, that's why the MacBook Air and Mac mini haven't really been updated in such a long time. It's the two Macs that will have this new CPU first.

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    1. Re:There it is by ReneR · · Score: 2

      maybe that is what Apple _demanded_, ..! ;-)

    2. Re:There it is by Kjella · · Score: 4, Insightful

      This is what Apple should use in future iPhones. A phone that runs an OS that is compatable with both macOS and iOS, that can connect to a keyboard and monitor and can be used as a PC in that way. They already working on that already and I wouldn't be surprised if some of Apple's money is quietly going towards AMD and Intel's new project.

      If you think Apple is walking away from their own in-house A11 chip you're nuts. They've consistently out-performed all other ARM chips in single threaded performance, in their power envelope they're class leading while Intel has repeatedly tried, failed and eventually given up to sell a compelling phone chip. The question is rather when they decide the as-of-yet unreleased A11X tablet version is ready to go in a convertible/laptop form factor. The connectors are no problem, the phone already talks USB over lightning and the wireless streaming is the same only compressed and without a physical port. They probably have all the relevant bits merged to make an ARM laptop, though knowing Apple it'll probably be a walled garden.

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    3. Re:There it is by spire3661 · · Score: 2

      Keep in mind the A11 is double the die size of most cellphone chips, giving Apple an advantage..Apple doesnt have some secret ARM sauce.

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    4. Re:There it is by Junta · · Score: 2

      Well also, financially the Macs are but a blip compared to the iPhone sales. Even iPads haven't seen consistent investment compared to their iPhones in recent history (a reasonable reaction to iPad sales trends).

      In the wider market, Tablet form factor has in general tanked relative to the traditional laptop form factor. The 'two in one' form factor has a very vocal fanbase and logically would *seem* like the best of both worlds, but even there traditional laptops have higher sales (lower prices drive, though additionally the hinge of a normal laptop is hard to beat if you don't care about tablet usage so much).

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  2. Hell by Luthair · · Score: 3, Insightful

    has frozen over.

  3. Intel and AMD team up? by DontBeAMoran · · Score: 4, Funny

    What's next? Sonic on Nintendo consoles? Square-Enix games on computers?

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  4. Intel tried to buy NVIDIA by Anonymous Coward · · Score: 3, Interesting

    About 5 years ago INTC tried to buy NVDA. They had enough money to do it, and the offer was going to be reasonable, but there was a sticking point about who would become CEO of the combined company. Paul Otellini of Intel was about to step down, and the assumption from NVIDIA's Jensen Huang was he would become the CEO of the combined Intel-NVIDIA. But Intel's board wasn't going to have it and promoted Brian Krzanich to CEO instead. And that's the story of how Intel managed to lose a ton of money and missed opportunities in 3D graphics and Compute.

  5. Re:calm ur tits by mark-t · · Score: 2

    The best of both worlds is not a big deal when neither of the worlds is really any better than an alternative in one of the categories.

    NVidia trounces both on graphics. Not to mention far more capable Linux support than either has (even if NVidia's offering is not open source, it's still pretty damn sweet).

  6. Not a monolithic chip by Hal_Porter · · Score: 2

    The linchpin of the Intel-AMD agreement is a tiny piece of silicon that Intel began talking up over the past year: the Embedded Multi-die Interconnect Bridge, or EMIB. Numerous EMIBs can connect silicon dies, routing the electrical traces through the substrate itself. The result is what Intel calls a System-in-Package module. In this case, EMIBs allowed Intel to construct the three-die module, which will tie together Intelâ(TM)s Core chip, the Radeon core, and next-generation high-bandwidth memory, or HBM2.

    AMD sell Intel bare dies that talk EMIB. Interesting thing is that Intel could do a deal with NVidia to supply GPU dies which use the same interface. Well except that Intel pays NVidia licence fees whereas the AMD Intel patent licensing agreement is completely one sided - AMD pays Intel but Intel gets IP rights to anything AMD invents for free.

    It's not like AMD is selling Intel a synthesizable core or even a hard macro. And Intel being Intel they probably pay people to do competitor analysis on AMD stuff anyway. So getting bare dies doesn't tell them anything that they don't already know.

    And as a lot of people have noted Apple use Intel and AMD GPUs but not NVidia ones. Post Itanium I think Intel regards Apple as its non commodity low volume/high margin market.

    So it all makes sense. It'll be interesting to see what the chip costs and if EMIB graphics has performance and/or power advantages over PCI Express run chip to chip. With USB you can strip out the analog transceivers for HSIC

    https://www.synopsys.com/dw/dw...

    Could you do something similar for PCIe? Turns out you can

    http://eecatalog.com/pcie/2012...

    Meanwhile, modem makers were looking for a suitable interconnect for next-generation LTE networks. These networks will have air interfaces capable of throughputs beyond the 40 MB/s typically possible with HSIC USB. Further, there was a desire to deploy other SuperSpeed applications such as mass storage in a chip-to-chip environment. The SuperSpeed Inter-Chip USB (SSIC USB) group selected M-PHY as the physical layer, and developed a reference model that bridges from the PIPE 3.0 reference model to the M-PHY physical layer. This allows existing USB 3.0 IP to be quickly adapted for SSIC USB use by deleting (or disabling) the legacy USB 2.0 support, replacing the USB PIPE 3.0 implementation with a shim plus an M-PHY implementation, and making minor changes to the link layer of the USB 3.0 IP.

    In September 2012, PCI-SIG and the MIPI Alliance announced an initiative to similarly adapt PCIe to run over M-PHY. Because of the work already done by the USB-IF SSIC USB group, the adaptation will likely include a similar reference model based on PIPE 3.0, simplifying early prototyping and architectural verification.

    PCIe over M-PHY is likely to be quickly accepted in the Ultrabook and x86-based tablet PC market because it will allow reuse of hardware and software IP while lowering system power requirements. Adoption may be slower in smartphones and ARM-based tablets, because thereâ(TM)s less experience in using PCIe in those systems.

    Of course you could do that for PCIe run chip to chip too. Still maybe you could use lower voltages over EMIB.

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    1. Re:Not a monolithic chip by Hal_Porter · · Score: 2

      Intel claim 20x better power efficiency for EMIB compared to PCIe chip to chip here.

      http://www.tomshardware.com/ne...

      https://i.imgur.com/q4cxMtU.jp...

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    2. Re:Not a monolithic chip by dfghjk · · Score: 2

      "Well except that Intel pays NVidia licence fees whereas the AMD Intel patent licensing agreement is completely one sided - AMD pays Intel but Intel gets IP rights to anything AMD invents for free."

      What a gross misrepresentation of a cross-license agreement. Intel doesn't get AMD IP "for free", it's CROSS-licensing. Many cross-license agreements include cash considerations in one direction, it would be surprising if it weren't so.

      Lower your fanboy ranting a level.

    3. Re:Not a monolithic chip by Hal_Porter · · Score: 2

      Lower your fanboy ranting a level.

      I prefer Intel CPUs and NVidia GPUs given a choice.

      What I said is true for x64.

      https://www.cnet.com/au/news/a...

      The lawsuits started in 1987. Rich Lovgren, former assistant general counsel for AMD, recalled that AMD founder Jerry Sanders sat through "every second" of one of the trials. "There were certainly bridges that were burned," he said.

      Under the terms of the settlement, both companies gained free access to each other's patents in a cross-licensing agreement. AMD agreed to pay Intel royalties for making chips based on the x86 architecture, said Mulloy, who worked for AMD when the settlement was drafted. Royalties, he added, only go one way. AMD does get to collect royalties from Intel for any patents Intel might adopt.

      AMD also agreed not to make any clones of Intel chips, but nothing bars Intel from doing a clone of an AMD chip, Mulloy added.

      While the terms may seem one-sided, AMD has benefited from the agreement as well. Without the clean and enforceable right to make x86 chips granted by the agreement, AMD would not have been able to produce the K6, K6 II, K6III, Athlon, Duron, Athlon 64 or Opteron chips without fear of incurring a lawsuit.

      Intel probably doesn't have access to the graphics patents AMD picked up when it bought ATI though. There were rumours it would licence them which it denied.

      https://www.extremetech.com/ex...

      Intel, however, has reached out to put the kibosh on such rumors. In a statement sent to Barrons, Intel stated, "The recent rumors that Intel has licensed AMDâ(TM)s graphics technology are untrue." The company has said that further information will not be provided.

      Of course if it buys AMD GPU dies and puts them in the same package as Intel chips it doesn't need to licence all AMD's graphics patents, just agree on a price for the dies. It also doesn't need to hire a bunch of GPU engineers to reinvent a GPU based on AMD's technology. Intel have a rather poor record of performance GPU design. E.g. the last discrete Intel GPU was the disappointing i740.

      And AMD have a pretty good record in building embedded GPUs for the PS4 and Xbox One.

      I.e. it all makes sense. Intel and AMD don't need to agree on a licence fee for all AMD's graphics patents. Intel doesn't need to design a discrete GPU. AMD can just sell dies to Intel. Intel gets access to console or better class graphics, gets to show off its EMIB technology and can probably sell the resultant module to people like Apple. Intel and NVidia can continue to glare at each other.

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  7. Depends on the application by raymorris · · Score: 4, Interesting

    Putting aside AMD's very newest chip for a moment, there are basically three different kinds of use cases:

    A) I want the best performance I can get within my $X budget.

    B) it's a server serving many clients (lots of threads)

    C) It's a single thread and I don't care how much it costs because I'm spending taxpayer money, I want the very fastest single-thread performance, cost be damned

    Intel specializes in case C. Raw single-thread performance, cost be damned.

    AMD will give you more cores for the dollar, so it competes well in case B, servers running many threads. AMD also traditionally costs significantly less, so it fits case A, getting the best CPU you can within a certain price range.

    That's a generalization, though. It's best to compare one CPU model to another, evaluating based on the needs of your specific application and budget.

  8. Makes sense. Intel graphics are still a failure by kriston · · Score: 2

    Makes sense. Intel graphics are still a failure.

    Remember when the industry panicked when Intel bought Chips & Technologies and the Real3D patents?

    That didn't go so well. Who else had a shoebox full of Intel i740 cards bought at fire-sale prices?

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    1. Re:Makes sense. Intel graphics are still a failure by squiggleslash · · Score: 2

      They're not a failure, they're just not competing in the same market you thought they were.

      Five years ago, it was really, really, easy to buy a laptop with discrete graphics.

      Today? Not only is it relatively hard, but the "discrete graphics" offerings are generally no better than what's built into a modern Intel Core CPU unless you go for a laptop specifically aimed at gamers.

      Intel now dominates the mobile graphics space. And their GPUs are definitely better than what they once were. Games seem to have plateaued in terms of the GPU power they need, and Intel's graphics are, as a result, "good enough" for a higher and higher percentage of new games. I debated using the graphics built into my new i5 last year based on tests showing me that overall performance with both GTA V and Skyrim was no different to my older computer. (In the end, I decided to get a better graphics card, because why not? Plus GTA V needed to be specially configured at the command line level to use Intel graphics, and I figured other games may have the same problems.)

      The point of that segue was that Intel is catching up. If trends continue, then my next PC build may need discrete graphics to support VR if that's still a thing, but the build afterwards won't.

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  9. Re:calm ur tits by spire3661 · · Score: 2

    Ryzen still competes on price more than performance....No Amd chip can touch the intel 8700k.

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  10. Re:are AMD and intel cpu interchangable by amorsen · · Score: 2

    And many libraries I had to use were pre-compiled to generic specs rather than optimized.

    Or they were compiled with icc, which adds check for whether the emitted code is running on an Intel chip, and jumps to generic unoptimized code if not. If it IS an Intel chip, the code does the usual flag checks to see which modern instructions are available and runs the appropriate code, but on non-Intel it doesn't get as far as checking flags.

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  11. Re:are AMD and intel cpu interchangable by UnknownSoldier · · Score: 4, Interesting

    > I regretted that because I found that at that time in history while some code did run equally well on these that in general the software libraries for AMD just weren't tuned as well for these chips. Many optimizations not taken.

    Part of that was do to Intel's shenanigans.

    Intel's "cripple AMD" function in their compiler

    Unfortunately, software compiled with the Intel compiler or the Intel function libraries has inferior performance on AMD and VIA processors. The reason is that the compiler or library can make multiple versions of a piece of code, each optimized for a certain processor and instruction set, for example SSE2, SSE3, etc. The system includes a function that detects which type of CPU it is running on and chooses the optimal code path for that CPU. This is called a CPU dispatcher. However, the Intel CPU dispatcher does not only check which instruction set is supported by the CPU, it also checks the vendor ID string. If the vendor string says "GenuineIntel" then it uses the optimal code path. If the CPU is not from Intel then, in most cases, it will run the slowest possible version of the code, even if the CPU is fully compatible with a better version.

  12. Re:Well damn by sl3xd · · Score: 2

    The BB 10 OS is derived from QNX, which BlackBerry bought when they realized their own OS was a POS that couldn't scale into the future. (Very much like Apple declaring Copland a lost cause, and started deciding between BeOS and NeXTSTEP in 1996).

    QNX is one of the premier embedded RTOS's, and is used in the majority of the automotive industry, including most automobile infotainment systems.

    Licensing fees from QNX is probably one of BlackBerry's largest remaining revenue sources at this point.

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  13. Re:are AMD and intel cpu interchangable by TheRaven64 · · Score: 2

    Intel gets a lot of bad press for this, but it's worth remembering why they did it: a bunch of x86 chips advertised the relevant CPUID feature flags and then either didn't implemented the instructions correctly (IDT, I'm looking at you), or (in AMD's case) implemented them entirely in slow microcode so that the fast paths ended up being slower than the versions that used the older instructions. AMD complained when they emitted code that used the newer instructions that were much faster on Intel chips than AMD, then they complained when Intel whitelisted CPUs where they'd tested that there actually was a speedup. There was basically no way for Intel to win here.

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  14. Re:To me AMD is shooting themselves in the foot by Ramze · · Score: 2

    It's a brilliant move. If it's successful, they will control the GPU on CPU market for the 64 bit 86 platform globally. Intel still holds the majority of sales and it'll be painful to compete with them directly as Intel has enough cash to match AMD at any price point as well as enough volume and customers to out-produce and out-market AMD.... but... if AMD gets a portion of every Intel sale because of the GPU, they get a lot of cash for just a bit of support work and help to raise brand awareness for Radeon while raising their own market share of GPUs vs their more direct rival, Nvidia. Right now, Intel makes more GPUs than Nvidia and AMD combined for the consumer market and many of their on-die GPUs are good enough for most users... but, this will make them good enough for most gamers!

    Long term, AMD can kill Nvidia by providing decent gaming graphics for both AMD and Intel CPUs and offering discrete graphics cards for those that they aren't good enough for.... and likely they'll come up with a method for the embedded GPU to work with the discrete GPU as a sort of crossfire-like connection. They already do this with separate AMD cards of different types. Nvidia won't be able to take advantage of that capability most likely either.

  15. Re:calm ur tits by Junta · · Score: 2

    Not quite as good is still a fair assessment, though a bit complicated.

    Intel has insisted on less scalable designs to avoid some dramatic latency penalties.

    AMD has gotten bigger core count by going to a more scalable design, albeit with cross-complex latency penalties, which make things complicated.

    Ignoring that, the AMD core isn't *quite* as good single threaded performance per watt or performance per clock, but has more cores to make up for it in the price point.

    Things get more complex as you go to Epyc. Intel's offering starts to have offerings that have multiple memory controllers on a package, but still a very fast communication channel to use it. Epyc has more memory channels and PCIe lanes per socket, however they get divided up in somewhat limiting ways for memory performance and fast IO. This makes it of course very appealing for internet traffic (where the latency penalties of the design are a rounding error) and for bulk PCIe storage (where you are still *way* better than SATA or SAS). It is appealing for running many small VMs that don't mind single channel performance, but less so for big ones. Also Epyc is going up against Skylake-X, which has AVX-512 and as such has overwhelming floating point performance for workloads that can use it.

    Basically, back in the Netburst days, it was a slam dunk for AMD technology. Intel did netburst and IA-64 when AMD stuck with a sane design, got hyper-transport and AMD64, basically advantaged in every single way except software ecosystem. Intel got smarter and then AMD went down Bulldozer path.

    AMD versus Intel is now about the same as it was in the K6 generation, AMD good enough and as such much more cost effective, but Intel still edges them out per core and the pressure has thankfully made them move and deliver Coffee Lake.

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