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iPhone X Has the 'Most Innovative and High Performance' Smartphone Display Ever Tested (macrumors.com)
The display in the iPhone X is produced by Samsung and improved by Apple, says screen technology analysis firm DisplayMate. The company has released a display shoot-out for the iPhone X, praising Apple's technology in areas like the higher resolution OLED screen, automatic color management, viewing angle performance, and more. Mac Rumors reports: According to DisplayMate, the iPhone X has the "most innovative and high performance" smartphone display it has ever tested. DisplayMate also congratulated Samsung Display for "developing and manufacturing the outstanding OLED display hardware in the iPhone X." iPhone X matched or set new smartphone display records in the following categories: highest absolute color accuracy, highest full screen brightness for OLED smartphones, highest full screen contrast rating in ambient light, and highest contrast ratio. It also had the lowest screen reflectance and smallest brightness variation with a viewing angle. The iPhone X's 5.8-inch OLED display includes a taller height to width aspect ratio of 19.5:9, 22 percent larger than the 16:9 aspect ratio on previous iPhone models (and most other smartphones). Because of this DisplayMate noted that the iPhone X also has a new 2.5K higher resolution with 2436x1125 pixels and 458 pixels per inch. The iPhone X's display resolution provides "significantly higher image sharpness" than can be analyzed by a person with normal 20/20 vision at a 12-inch viewing distance. DisplayMate said this means that it's now "absolutely pointless" to increase the display resolution and pixels per inch of the iPhone any further, since there would be "no visual benefit" for users.
Yeah. So Apple has the greatest display tech..... that their biggest competitor (Samsung) makes. But wait... Apple 'improves' that technology.
Writing's on the wall. Apple's done. The only thing keeping them alive is lock-in technologies and their walled garden, and that'll die out eventually as Samsung surpasses them in every technology avenue. Because Samsung actually makes their own products, and Apple GIVES AWAY every last bit of their research because they can't make their own.
Outsourcing manufacturing fails every, single, time. You give away your technology, teach others to make it, and then get yourself toasted as they figure out how to make it better, cheaper, faster, or just copy it so they don't have to pay for an R&D budget.
The display is what it is. The doohickey driving that display, now that's a different story. Typically you will get a doohickey that can drive several displays, along with some sample code of how to do stuff. The sample code is pretty basic, mostly showing off "this is our new feature, please buy lots of these please please please".
Of course Apple made the display look better. Not because of the display itself, but because of the doohickey that drives the display. The doohickey that was shipped with barely functional, um, functions.
Not saying the display can't be a differentiator, just saying the video driver plays a much more important part. After all, it's the video driver that enables/enhances the special features of the display.