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Amazon Developing a Free, Ad-Supported Version of Prime Video: Report (adage.com)
Amazon is developing a free, ad-supported complement to its Prime streaming video service, AdAge reported on Monday, citing people familiar with Amazon's plans. From the report: The company is talking with TV networks, movie studios and other media companies about providing programming to the service, they say. Amazon Prime subscribers pay $99 per year for free shipping but also access to a mix of ad-free TV shows, movies and original series such as "Transparent" and "The Man in the High Castle." It has dabbled in commercials on Prime to a very limited degree, putting ads inside National Football League games this season and offering smaller opportunities for brand integrations. A version paid for by advertisers instead of subscribers could provide a new foothold in streaming video for marketers, whose opportunities to run commercials are eroding as audiences drift away from traditional TV and toward ad-free services like Netflix and Prime.
I consume probably over $300/month on average from Amazon Video (not accounting for the Prime membership) because I sit at the computer programming most of the day and can put it on a monitor on the side. If I had to have ads playing during shows/movies that would drop to $0/month. I'd prefer getting DVDs for series off of eBay or just not watching anything than sit through marketing filth and allowing it to influence my thoughts in any way.