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Facebook Still Lets Housing Advertisers Exclude Users By Race (arstechnica.com)

AmiMoJo writes: In February, Facebook said it would step up enforcement of its prohibition against discrimination in advertising for housing, employment, or credit. Last week, ProPublica bought dozens of rental housing ads on Facebook but asked that they not be shown to certain categories of users, such as African-Americans,mothers of high school kids, people interested in wheelchair ramps, Jews, expats from Argentina, and Spanish speakers. All of these groups are protected under the federal Fair Housing Act. Violators can face tens of thousands of dollars in fines. Every single ad was approved within minutes. The only ad that took longer than three minutes to be approved by Facebook sought to exclude potential renters 'interested in Islam, Sunni Islam, and Shia Islam.' It was approved after 22 minutes.

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  1. Re:Jews, blacks, and the disabled not welcome by cayenne8 · · Score: 3, Insightful
    I"m guessing that while it is illegal to discriminate with regard to housing to [insert minority here], it is likely NOT illegal to tune your advertising disbursement however you wish.

    I mean, if you were to put up physical fliers on telephone poles ONLY in predominately white areas of town, you are not required to put as many (or ANY) of same fliers in areas that are more black/hispanic/minority...right?

    It is against the law to discriminate against who you let sign on the dotted line, but you are not compelled to advertise that there is a dotted line available in an equal manner.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........