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Bloomberg Op-Ed: The Internet 'Already Lost Its Neutrality' (japantimes.co.jp)

An anonymous reader quotes a new Bloomberg opinion piece on net neutrality: The internet will be filled today with denunciations of this move, threats of a dark future in which our access to content will be controlled by a few powerful companies. And sure, that may happen. But in fact, it may already have happened, led not by ISPs, but by the very companies that were fighting so hard for net neutrality... Our experience of the internet is increasingly controlled by a handful of firms, most especially Google and Facebook. The argument for regulating these companies as public utilities is arguably at least as strong as the argument for thus regulating ISPs, and very possibly much stronger; while cable monopolies may have local dominance, none of them has the ability that Google and Facebook have to unilaterally shape what Americans see, hear and read.

In other words, we already live in the walled garden that activists worry about, and the walls are getting higher every day... The fact that these firms were able to cement their power at the moment when regulators were most focused on keeping the internet open tells you just how difficult it is to get that sort of regulation right; while you are looking hard at one danger, an equally large one may be creeping up just outside the range of your peripheral vision.

16 of 171 comments (clear)

  1. Slavery is Freedom by Anonymous Coward · · Score: 5, Insightful

    Love,
    Rich Assholes with Business Interests

  2. Wrong definition by Dog-Cow · · Score: 4, Insightful

    Only retarded idiots ever thought the Internet was neutral in terms of opinion. The fight over Net Neutrality is something completely different.

    1. Re:Wrong definition by Rakarra · · Score: 2, Insightful

      This was an article trying to jump on the bandwagon to push a different issue which, while compelling of itself, has nothing to do with Net Neutrality.

      Net Neutrality has nothing to do with whether one company handles most search requests, or whether one company has the most users, or pictures, or content gated behind accounts. That's what the article author was talking about, but.. that's mostly unrelated to Net Neutrality.

      Net Neutrality is about whether ISPs should be able to throttle companies based on whether those companies pay the ISP or not. With net neutrality, anyone could make the next Facebook or the next Netflix, set whatever (if legal) terms and features they want, and if everyone likes those companies, everyone could bail to them. That would feature drawbacks with lost content and contacts, but there would be nothing stopping them.

      Without Net Neutrality, companies would have to pay the ISPs to route their packets, and everyone else would get unacceptably slow speeds. Oh, sorry, I meant, those companies could pay for a 'fast lane' in current ISP-speak, as if there was any fucking difference between the two. Your next Facebook or Netflix would have an even larger barrier to entry than they currently do. The ISP's own, usually inferior content offerings would also naturally always be given the fast lane. They can do this because we don't give a shit about local monopolies anymore, even when they use a monopoly in one area (broadband) to hamper unrelated companies so they can get a leg up.

  3. Finally some editorial balance on Slashdot by Anonymous Coward · · Score: 3, Insightful

    Thank you for posting the Bloomberg piece. There are those of us who have been arguing that this is not some high-brow good v. evil debate, but a genuine disagreement on account of economics.

    Tons of people here are rightly skeptical of Google, Facebook, at al, but saw nothing suspicious about those companies being the LEADING proponents of net neutrality. Why would these companies, so often duplicitous and manipulative, be coming on so strong for net neutrality? Not out of the goodness of their hearts.

    Yeah, Big Telecom is not your friend, but neither is Big Tech. The question is, what is more conducive to freedom? Is it allowing free competition, or is it in allowing politically-connected firms to set the agenda? I choose to side with the former, and that is why I favor repealing net neutrality. Much more needs to be done, like abolishing all these public utility laws so that smaller startups can challenge Big Telecom, but this is a step in the right direction.

    1. Re:Finally some editorial balance on Slashdot by mea2214 · · Score: 5, Insightful

      I have a choice to use Facebook and I don't and never will for the very reasons outlined in the Bloomberg article. My choice in accessing the Internet is either Comcast cable or AT&T twisted pair. That's it. Some don't even have a choice. Giving these oligarchies and monopolies a way to leverage their market position even more is what the net neutrality debate is about. Google, Facebook, and Microsoft should also be examined for anti-trust and perhaps split up but that's a different issue.

    2. Re: Finally some editorial balance on Slashdot by therealkevinkretz · · Score: 4, Insightful

      It's not "free competition" if ISPs have quasi-monopoly status - as they do in most areas of the US. It's also not "free competition" when a cable company can degrade the content of its competitors. I'm generally a free-market guy but seeing what Comcast et al did prior to the NN rule, we can expect more of the same.

    3. Re:Finally some editorial balance on Slashdot by atrimtab · · Score: 3, Insightful

      Actually, you don't have a choice to not use Facebook. They and Google track you all over the Internet via various free developer libraries (like Google Fonts and Analytics) and Like and plus buttons.

      And your shadow Facebook profile created in colaboration with all YOUR RELATIONS THAT DO USE Facebook makes you just as targetable as Facebook users, except you are even more expensive "product" because you do not use Facebook.

      There must be regulation for both ISPs with regional oligopolies and Big Tech TRACKING networks. There is no "Free Market," there never has been. It's a lmyth like Santa Claus told to the gullible.

      --
      Facebook is billions of individual "Skinner Boxes." And if you use it you are the pigeon!
    4. Re:Finally some editorial balance on Slashdot by Junta · · Score: 5, Insightful

      Here the enemy of your enemy is still not your friend.

      Yes, the 'big tech' companies relish their ability to connect freely with people and exploit them, and given half a chance, they'll do stuff to lock you in harder to their control (hello FireOS, Android). Yes they selfishly want to keep the telco companies from effectively holding those precious users hostage and denying them their subscribers and/or ad impressions. Yes everyone should be scared about that situation.

      However it's not like AT&T and Verizon are wanting to jump into this fray to give you back your privacy or break some hold of propaganda, they are jumping in to extract more money out of the arrangement. In fact, it is highly likely ISPs will start doing more things to harm competition, but get paid more for it. Like the controversial 'binge on' where t-mobile would let you stream all you wanted, but only from netflix, youtube, and a few others, but if you get content from a non-blessed site, you paid extra. The end game by ISPs is to advantage their home-gown content (which 'big tech' doesn't like), gouge the big tech companies as much as they can get away with (also what they don't want) and in all likelihood to start selling restricted services so you have to add-on access as you want (Imagine a 'facebook only' cost reduced plan), here those big tech companies might not be so unhappy. Yes Amazon might be unhappy that they have to pay more to get their AWS customores fair access, but they will be less unhappy when they start advertising how they can negotiate with the big carriers so you can enjoy better access to visitors to your AWS site as part of your AWS service.

      --
      XML is like violence. If it doesn't solve the problem, use more.
  4. Loony-tunes power vs. backhoe power by swm · · Score: 5, Insightful

    Companies like Google and Facebook have Loony-tunes power: everyone uses them because everyone uses them. If tomorrow everyone starts using Bing (hey, it could happen...), Google vanishes in a puff of indifference. (kind of like the coyote who doesn't fall until he looks down).

    Verizon has power because they own the poles, and the lines, and the trenches. If tomorrow everyone decides to use a different ISP...uhhh...no. You got nowhere to go. And if Verizon starts adding tracking headers to your HTTP requests, and null-routing domains that they don't like, and null-routing domains who haven't paid them enough, and forging RST packets to kill your torrents, and injecting ads into your web pages, and, and, and....you still got nowhere to go. That's backhoe power. That's why we need net neutrality.

    1. Re: Loony-tunes power vs. backhoe power by buchanmilne · · Score: 3, Insightful

      "That's backhoe power. That's why we need net neutrality."

      No, that's why the U.S. needs to split "backhoe power" from "internet service" power, by requiring last-mile providers to offer reasonably-priced wholesale products, so that available last-mile provider doesn't dictate only available internet srervice provider.

      Then you could regulate internet service less (and let the market address it).

      Many other countries have models like this that have wirked well for over a decade ..

  5. Shill much? by Austerity+Empowers · · Score: 4, Insightful

    Relating the evils of Google and Facebook with ISPs is a deliberate attempt to mislead. It's not remotely an equal comparison, at most it's a different problem, and all I hear is "hey, look over there!" The debate about what these companies should be allowed to do is important, but irrelevant to this discussion.

    Net Neutrality was compromised significantly in its brief existence, that is a fact, but the response should have been extreme and powerful, from the legal to the not-yet-legal. The first attempt to get around net neutrality should have seen every single anti-competitive law in the united states eliminated: any company or municipality that wishes to build out broadband cannot be opposed. If they persist, then tax money should be used to build competing services. Finally, if they do not cease and desist, their board and senior executives should be arrested and the company assets seized. That is the level of hostility that we should be insisting upon for these (and any other) monopoly. Either play nice and make some money, or go to jail.

    Instead they have bought the government and its regulation body. I look forward to people showing up to their buildings with torches and pitchforks (or the modern day equivalents) to express their "empathy".

  6. That's not what it's about by XSportSeeker · · Score: 5, Insightful

    I don't know why people keep trying to mix things up, but that's not the point of fighting for net neutrality. It's not about making Internet services more "neutral" or anything like that.
    It's not about keeping the situation great (which it already isn't), it's about not making it worse.

    And let's be honest here. One thing is people choosing to use Google instead of Bing, DuckDuckGo, *gasp* Yahoo and a few others that are out there (I personally use DuckDuckGo as default). One thing is people using Facebook instead of several social networks that showed up over the years or you know, none. One thing is people choosing Gmail instead of ProtonMail, a local webserver, among others. One thing is people using Facebook Messenger for convenience instead of some different service like Viber, Signal and others. There's choice. If people don't take them, that's their problem. We don't really need to discuss here on Slashdot how using these services can be bad, I think most people here knows about this. But it's still people's choice to use them, be it for convenience, familiarity, ease of use, or just because everyone around them are using it.

    Yes, Google and Facebook have an effective hold in several areas that makes them close to monopolies, but there's still choice and competition. People can't deny that. For the vast majority of americans, there is NO option to one or two ISPs where they live. None. Ziltch. Nada. Nothing. The alternative is not using the Internet, and this is all Net Neutrality is about. Access to it has become a basic need, which is why there needs to be some regulation to it.
    When you as a costumer don't have any choice, that's a true monopoly. And since there is no option, without any sort of regulation of course given time they will only get worse in nick and dime schemes, in tiered plans, in forcing their own brands and services to costumers while making it hard for anyone else to compete and whatnot.
    Because that's exactly what they do. That's why they have been lobbying for such a long time to kill Net Neutrality once and for all.

    It also doesn't mean that they didn't do this in the past, ISPs always finds a way to profit more over their clients. It just means that now they have no regulation to prevent them from doing anything, and that it'll become even easier for abusive practices to pass.

    This is like arguing Amazon is non-neutral. Sure it is. It's slowly killing all alternatives. People are flocking to shop there for all sorts of reasons, and they are effectively closing down smaller competing stores and services. But it's something people are choosing for themselves. Amazon doesn't hire goons to beat you up if you go to the local market, they aren't making you sign a contract that you'll only shop there for a year if you buy one product, they aren't saying you can only use their mass storage servers in order to make an account there. There are limits as to what they can do, and this is what Net Neutrality is about. Having at least some limits on what ISPs can do. The more you give in, the worse it'll become.

  7. The Bloomberg site is not well-managed, IMO. by Futurepower(R) · · Score: 1, Insightful

    This is the actual opinion article by the actual publisher, Bloomberg Businessweek: The Internet Had Already Lost Its Neutrality (Nov. 21, 2017) Why did Slashdot link to the same article in The Japan Times?

    There are at least 2 separate issues: 1) Neutrality of speed and access of delivery of digital internet information, and 2) "Neutrality" of what people communicate. That 2nd issue is a very old one. Before the year 313 CE (Common Era), people could be killed for being Christian. After the year 313 CE, people could be killed for NOT being Christian.

    The Bloomberg article was written by a woman who apparently has NO knowledge of technology and no interest in technology: Megan McArdle is a Bloomberg View columnist.. Look at the other articles by Megan McArdle at that link, for example: Keep Your Dark Chocolate, and Your Unearned Sense of Superiority.

    Notice that, in the article about internet neutrality, Megan McArdle calls President Trump the "genital-grabber-in-chief". Is there beginning to be a world-wide understanding that President Trump is not mentally capable of being a leader? Apparently that idea has been adopted by the Japan Times.

  8. Premise is disingenuous. by fyngyrz · · Score: 3, Insightful

    Tons of people here are rightly skeptical of Google, Facebook, at al, but saw nothing suspicious about those companies being the LEADING proponents of net neutrality. Why would these companies, so often duplicitous and manipulative, be coming on so strong for net neutrality?

    Google's and Facebook's collection of eyeballs comprise an entirely different issue than ISPs being able to relegate the non-wealthy to low-bandwidth (or no-bandwidth) corners of the web.

    Right now, you can choose to be Facebook and/or Google eyeballs, but there are other options of various and sundry nature out there that offer interesting content. Facebook and Google are impotent to stop that; all you have to do is find a link, and there the site will be. That link could be anywhere — while you may indeed find it on Google or Facebook, you can also find it other places.

    Allowing bandwidth to be prioritized (or outright taken over) by wealthy interests can silence the other sources of information. That's a new problem, and it's not the same as, or even a version of, the old problem.

    Bloomberg is being disingenuous here. Or stupid. You choose.

    --
    I've fallen off your lawn, and I can't get up.
  9. Idiotic Red Herring by StormReaver · · Score: 3, Insightful

    While cable monopolies may have local dominance, none of them has the ability that Google and Facebook have to unilaterally shape what Americans see, hear and read.

    That is neither here nor there. This has absolutely nothing to do with how many users a Web site has. Neither Google nor Facebook has a single iota of the kind of power wielded by the corrupt (*)oply ISP's; not even a whisper of a fragment.
    ----
    * equals Mono, Duo, Olig; as appropriate.

  10. free non-market by Anonymous Coward · · Score: 2, Insightful

    What choices do you have to stay in touch with friends and family online? Honestly. Either you be the weird guy, or use facebook.

    E-mail. It works just fine.

    It should also be noted that Facebook is the new kid on the block: they beat out Friendster and MySpace.

    What choices do you have for fulltext search? Duckduckgo? Get real.

    Actually, yes. Or Bing.

    Compared to those monopolies (which are far more ingrained, because they have a true technological and first to market edge), AT&T and Comcast are fairly banal thing to fix as stuff they do, basically anyone can do with no complex know-how. Can happen either through competetive market (think ISPs in places like india or romania) which emerges with wild-west Laissez-faire approach, or *effectively* regulated state granted monopolies, which favors consumers (korea or even china).
     

    Except that in many place (in the US), there is no market. Your choice is either the local telco or carrier pigeon. And further the FCC is making grumbles of preventing states from stepping in. If things were regulated it wouldn't be as bad, but since the 1990s the US has basically had a "free non-market".

    Go to this page and set the minimum and maximum to 1, and see how many counties have only one option:

    * https://www.broadbandmap.gov/number-of-providers

    Now go to a rough equivalent in Canada, where the CRTC (FCC-equivalent) has mandated that the incumbents (both telco and cableco) must provide open access to their last-mile networks:

    * http://canadianisp.ca

    Even Cardiff, Ontario, Canada, population 3,400, has a choice of 49 ISPs: