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Motorola Ad Mocks Samsung Ad Mocking Apple (bgr.com)

An anonymous reader quotes BGR: A few days after the iPhone X launched in stores, Samsung came out with an anti-iPhone campaign... I actually did not expect Samsung to pull off cheap tricks like that, but it sure looks like the iPhone X is a pretty scary device to fight against. But what probably nobody saw coming is Motorola trolling Samsung with an ad of its own... The "Up-upgrade to Motorola" ad offers the alternate ending to Samsung's ad, as Motorola explains on its Facebook page... Motorola doesn't even mention the iPhone X, so if you haven't seen Samsung's ad, you'd think it's just going after Galaxy handsets.
Elsewhere on Facebook, Motorola specifically referenced the attachable accessories available for their Moto Z when mocking the Galaxy Note 8.

"Why settle for edge-to-edge, when you could project your screen up to 70 inches?"

84 comments

  1. Yeah, about that... by Anonymous Coward · · Score: 1

    "Why settle for edge-to-edge, when you could project your screen up to 70 inches?"

    Because unless the projection is done at a 4k+ resolution it’s gonna look like shit. Oh and the fact that next no one would ever do this in the first place.

    1. Re:Yeah, about that... by Anonymous Coward · · Score: 0

      Really, there have been VGA projectors and they've been fine and without a good background, it's not going to be that pretty anyway. I don't think viewing HDHDHD movies is the big idea here anyway. Besides it looks pretty nice in the ad, why don't you check it out. Although ads, i wouldn't trust them completely.

      When Nokia had the Communicator, there was a lot of talk about miniprojectors. I thought to myself back then that they should integrate one into the phone, so business people could just make their presentations with the communicator. That would've at best been 640x480 back then.

    2. Re: Yeah, about that... by Anonymous Coward · · Score: 0

      If you're looking at the resolution and not the content you're watching it wrong.

    3. Re: Yeah, about that... by Desler · · Score: 1

      Because reading text projected at 854x480 at 14 ppi with a max brightness of a paltry 50 lumens is pleasant to do? And they have he audacity to sell such a piece of junk for $300 beyond the cost of the phone? They’re insane...

    4. Re:Yeah, about that... by Desler · · Score: 1

      Yes and VGA projectors look like shit at even just a quarter of the projected size mentioned here. This projector they’re hawking is a joke.

      Even moreso when I can buy a VGA projector that does 1024x768 vs 854x480 with a max brightness of 3000 lumens vs the pathetic 50 lumens of Motorola’s projector. And the projector costs the same amount of money and doesn’t require me to buy some shit-tier phone to use it.

    5. Re: Yeah, about that... by hawguy · · Score: 1

      Because reading text projected at 854x480 at 14 ppi with a max brightness of a paltry 50 lumens is pleasant to do? And they have he audacity to sell such a piece of junk for $300 beyond the cost of the phone? They’re insane...

      It's not meant to be a substitute for a computer monitor, it's to share your own videos and pictures with others so they don't have to huddle around a phone or pass it around the table.

      Sure, there are other pocket projectors that are cheaper, smaller or have better illumination, but not all 3 at the same time.

    6. Re: Yeah, about that... by Anonymous Coward · · Score: 0

      You can buy some that are no more than 5% in most dimensions for 50+ less and the quality is as good if not better. It’s also not locked into only being used with a shit-tier phone that will be obsoleted in less than 2 years.

    7. Re:Yeah, about that... by Paradise+Pete · · Score: 1

      Although ads, i wouldn't trust them completely.

      Such wisdom from an AC.

    8. Re:Yeah, about that... by Anonymous Coward · · Score: 0

      That isn't true. My mini projector only does a max of 800x600 resolution and movies look fine on it, even at a 100" projected image. The projector naturally slightly blurs the image, making it so you can't notice any blocky edges.

      On the other hand if I'm trying to use it for text below a certain size, it's nearly unreadable. Subtitles are fine though because they are large enough.

  2. Next up by DontBeAMoran · · Score: 5, Funny

    Blackberry's ad to mock Motorola's ad that mocks the Samsung ad that's mocking Apple.

    Alternative post:
    “Yo Dawg, I herd you like mocking, so I put a mock in your ad so you can mock while you mock.”
    Or something. Sorry if I didn't do it right, I'm not black.

    --
    #DeleteFacebook
    1. Re:Next up by Anonymous Coward · · Score: 0

      That's a real circle mock, right there. Or here. Or everywhere. The marketing department should get a special "mockery everywhere" bonus for this Christmas.

    2. Re:Next up by Anonymous Coward · · Score: 0

      ...and long before all of that, Apple was mocking Microsoft in their ads with Justin Long *yawn* I have a simpler version: they *ALL* suck.

    3. Re:Next up by Anonymous Coward · · Score: 0

      Go out of your way to miss the real point much? Jesus fuck, I knew your average Slashtard was a fucking idiot but shitbags like you take the cake.

    4. Re:Next up by n329619 · · Score: 1

      “Yo Dawg, I herd you like mocking Ads, so I put an Ads in your Ads so you can mock while you mock.”

      ftfy.

    5. Re:Next up by Anonymous Coward · · Score: 0

      It's

      Yo Dawg, I heard you like mocking so I've made an ad mocking your ad about mocking apple while you're mocked mocking apple.

      4-dimension logic memes lmao

    6. Re:Next up by Anonymous Coward · · Score: 0

      What's a blackberry?

    7. Re:Next up by Anonymous Coward · · Score: 0

      Only if it consists of Colin Mochrie following them around everywhere making jokes.

  3. Mock Away by Anonymous Coward · · Score: 1

    Everyone knows the iPhone is superior anyway. When other companies mention your brand in their ads, you have already won.

    1. Re:Mock Away by DontBeAMoran · · Score: 2

      When other companies mention your brand in their ads, you have already won.

      Depends on how they do it.

      --
      #DeleteFacebook
    2. Re:Mock Away by 93+Escort+Wagon · · Score: 1

      The only real value in a modern smart phone 1. instant messaging apps like Riot/Telegram 2. crypto currencies 3. Videos. Everything else? Who cares.

      Wait... what? Why on earth did you include “crypto currencies“ in there?

      --
      #DeleteChrome
    3. Re:Mock Away by Nemyst · · Score: 1

      So what you're saying is that Microsoft had won a decade ago when Apple launched their childish Mac vs PC ads?

    4. Re:Mock Away by b0s0z0ku · · Score: 1

      Frankly, I'd rather...
      1. Use regular text/talk. Texting is even free outside the US for many carriers.
      2. Crypto currencies? If I want to be anonymous, I'd pay cash.
      3 Videos? Watching on a 5" screen -- no thanks, give me a laptop with at least 11-12" screen.

    5. Re:Mock Away by donstenk · · Score: 1

      So what you're saying is that Microsoft had won a decade ago when Apple launched their childish Mac vs PC ads?

      In fact they had on the desktop.

      --
      Dennis Onstenk
    6. Re:Mock Away by Anonymous Coward · · Score: 0

      That means Windows is superior after all the ads from Apple

    7. Re:Mock Away by hawguy · · Score: 1

      I'm blown away at how stupid people are. It's a phone. No matter how much you want it to be something else. It isn't. Your sold by the flashy gimmicky crap. The only real value in a modern smart phone 1. instant messaging apps like Riot/Telegram 2. crypto currencies 3. Videos. Everything else? Who cares.

      Why do you say "It's a phone" if none of the things of value it can do include using it as a phone?

    8. Re:Mock Away by Anonymous Coward · · Score: 0

      Any great commercial that gets the competitor without mentioning their name. It was effective. Jack in the Box got sued to stop the sirloin commercial. https://www.youtube.com/watch?...

  4. details? by Anonymous Coward · · Score: 0

    I haven't seen any of the ads, and I'm not about to click those links. Anyone know what points, if any, the ads made?

    1. Re:details? by DontBeAMoran · · Score: 1

      Watch the ads as if they're really short movies, to be entertained instead of learning something.

      It's worth watching the Samsung had if only for the haircut of the guy waiting in line for the iPhone X. I found that very funny.

      And it's worth watching the Motorola ad, just because AFAIK it's the first time a sequel for an ad was made by a competitor. Also funny.

      --
      #DeleteFacebook
    2. Re:details? by cfalcon · · Score: 1

      The Samsung advert features a dude getting an iPhone in 2007 and being thrilled with it, then it shows him running out of phone storage space. It then shows his upgrades over the years, with a chick he's dating having a big screen Samsung, etc. There's a pretty great one where he has excellent headphones, plugged through a multi-dongle so he can listen to music on good headphones and change his phone at the same time, and the ad makes sure to show the ludicrous nest of wires while he tries to snuggle with his chick on the couch. You get to see him and his gal fall into the water, and the subsequent iPhone-in-rice trick, while hers continues to work. The final scene shows him with a Samsung looking somewhat disdainfully at the people in line at an Apple store. I'd judge it is reasonable effective as an advert, and I certainly found it amusing- though, I did wonder if Samsungs still have headphone jacks- I thought they got rid of them for no reason, just as Apple and Google did.

      The Motorola advert is much smaller in scope, and takes place directly after the Samsung ad, where he shows his chick the scene of them having a great time at the beach, and she throws down her Motorola with a projector addon and puts it on the wall. It's cute, but the whole switch-the-magical-components thing is pretty nerdy, and Motorola is going for another market with that IMO.

    3. Re:details? by Harlequin80 · · Score: 1

      Samsung does still have an earphone jack. I've got the new note 8 and it's there.

      It was actually a deciding factor between the note and the new pixel.

      That and it has a sd card slot as well.

    4. Re:details? by Anonymous Coward · · Score: 0

      It's worth watching the Samsung had if only for the haircut of the guy waiting in line for the iPhone X. I found that very funny.

      I didn't catch that the first time through (it's at 0:53 for those curious). It is absolutely hilarious. Thank you for pointing it out.

    5. Re:details? by mwvdlee · · Score: 1

      The Samsung ad shows him with an iPhone and a pretty girl in all the scenes. The last scene shows him having a Samsung... alone.

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    6. Re:details? by TheRaven64 · · Score: 1

      My favourite thing was that YouTube then auto-played more Samsung vs Apple adverts from over the years. The first one was of the Galaxy S5, mocking the iPhone for its non-removable battery by having a cluster of iPhone users at an airport all huddled around a charging station while the Samsung guy just swapped his battery. The new Samsung phone has a non-removable battery. I wonder how something goes from the thing that you use to differentiate from your competition to a missing feature so quickly...

      --
      I am TheRaven on Soylent News
  5. Who cares? China laughs all the way to the bank. by Anonymous Coward · · Score: 0

    Samsung, Apple and Motorola have pretty much gone into obscurity around here.
    Boring, nothing new, no choice, lower build quality than top China phones, and ... ridiculously overpriced.

    I’m no fan of either the Chinese or the US state as such, but I don’t blame it on the people. Especially if they are actually doing a good job. So I gladly support some business that tries to be a role model, no matter if it is in an evil state. After all, my support might be the feather that tips the scale and enables good things to flourish.

  6. ...no... by Desler · · Score: 3, Insightful

    "Why settle for edge-to-edge, when you could project your screen up to 70 inches?"

    Because the quality of that projection is likely garbage?

  7. Motorola by Anonymous Coward · · Score: 0

    Motorola is considered garbage in Sweden after years of useless phones

  8. Cheap tricks? by thegarbz · · Score: 5, Insightful

    I actually did not expect Samsung to pull off cheap tricks like that

    You mean directly comparing features you have to your competitors is cheap tricks? Did you just discover advertising? I'm sure everyone's better, like Apple totally not featuring "PCs" in their adverts, and Microsoft would never feature Google.

    Seriously man, have you never seen an advert before?

    1. Re: Cheap tricks? by Anonymous Coward · · Score: 0

      Modern Buzzfeed article/reddit-comment style âoejournalismâ at its finest.

    2. Re:Cheap tricks? by Anonymous Coward · · Score: 0

      It came from BGR. Those guys are always hanging off apples dick.

    3. Re:Cheap tricks? by Anonymous Coward · · Score: 0

      Common does not remove cheap.

    4. Re:Cheap tricks? by hcs_$reboot · · Score: 1

      Nobody said Samsung were the only ones to do cheap tricks.

      --
      Slashdot, fix the reply notifications... You won't get away with it...
    5. Re:Cheap tricks? by Anonymous Coward · · Score: 0

      > Microsoft would never feature Google.

      Have you been Scroogled yet?

    6. Re:Cheap tricks? by sjames · · Score: 1

      I wish more advertising would stick with compare and contrast with a bit of humor. I'm tired of ads trying to tie their products to nostalgia, love for family and rose colored memories of childhood through calculated attacks on the subconscious mind.

  9. Don't discriminate - Blow ALL ads away by Anonymous Coward · · Score: 0

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  10. Re:Who cares? China laughs all the way to the bank by Anonymous Coward · · Score: 0

    > Samsung, Apple and Motorola have pretty much gone into obscurity around here.

    Apple earned 24 BILLION dollars last quarter by selling iPhones. But, yeah, Apple is dying I guess.

  11. More Mockery by Kohath · · Score: 1

    Will people ever get tired of mockery and posturing and "them vs. us" nonsense? Aren't we tired of it already?

    1. Re:More Mockery by linuxguy · · Score: 1

      "Will people ever get tired of mockery and posturing and "them vs. us" nonsense?"

      There was nothing in the ads I found offensive or tiring.

    2. Re:More Mockery by Paradise+Pete · · Score: 1

      That's what humans do. Even your little post has some "we" vs. them in it.

  12. Re:Don't discriminate - Blow ALL ads away by Anonymous Coward · · Score: 0

    Do you have a version for CP/M 86? It's the only secure operating system out there that runs on IBM PCs and compatibles.

  13. Re:Who cares? China laughs all the way to the bank by b0s0z0ku · · Score: 1

    Motorola G4 Play and G5 are great. Solid quality, headphone jack, removable battery and SD card-expandable storage, as all phones should have. G4 Play can typically be had for $100-125 US, if not less.

  14. Edge-to-edge is cr@p anyway... by b0s0z0ku · · Score: 5, Insightful

    Having a border around the screen protects it (generally the most expensive/fragile part of a phone) from damage better. And makes it easier to design a case that protects the phone.

    "Edge-to-edge" is code for planned obsolescence in my book.

    1. Re:Edge-to-edge is cr@p anyway... by hawguy · · Score: 1

      Having a border around the screen protects it (generally the most expensive/fragile part of a phone) from damage better. And makes it easier to design a case that protects the phone.

      "Edge-to-edge" is code for planned obsolescence in my book.

      "Smartphone" is another codeword for planned obsolescence.

  15. HA! by XSportSeeker · · Score: 2

    Motorola is pretty much the last of the three I'd go for, if anything because Lenovo is behind it, the company that gave you malware on firmware but people are still buying it for some reason.
    But really, the mods are a joke. They were overpriced and underperformed for the most part, launched with ridiculous price and now that Motorola realized no one if getting them, they are trying to offload as many as possible by throwing them together. That Essencial Phone thing will suffer the same fate.

    The only recent development I like from Motorola is the Android One phone, but given price and specs (internationally I mean), I opted for a Xiaomi Mi A1 instead. Specs are overall better and price is lower, again, international market.

    1. Re:HA! by b0s0z0ku · · Score: 2

      Thing is, Motorola phones tend to be easy to root, so you can install the ROM of your choice, including secure/cloudfree versions of Android.

      The Lenovo Service Engine thing was easy to remove/disable, BTW, compared to dealing with locked-down ecosystems like Apple's.

    2. Re:HA! by whoever57 · · Score: 1

      Also, who wants to buy a mod that will be redundant as soon as you replace your phone?

      --
      The real "Libtards" are the Libertarians!
    3. Re:HA! by Desler · · Score: 1

      And why buy one that’s subpar compared to a VGA projector that can coat even less than the mod let alone having to buy a *barf* Motorola phone as well?

    4. Re:HA! by n329619 · · Score: 1

      Thing is, Motorola phones tend to be easy to

      unlock bootloader? I think that's what you meant, since you said ROM.

      rooting is getting the OS admin, which is not the dependent factor to install custom rom (or custom OS just to be in line with the previous term). On the other hand an unlocked bootloader lets you boot to a custom recovery which lets you install custom rom. So an unlocked bootloader will be the factor that lets you install ROM.

  16. Pay per minute by tepples · · Score: 1

    I'd rather...
    1. Use regular text/talk. Texting is even free outside the US for many carriers.

    Then would you be willing to foot the airtime bill when you communicate with someone in the US, for whom neither making PSTN calls nor receiving PSTN calls nor sending SMS texts nor receiving SMS texts is free? T-Mobile USA's basic pay-as-you-go plan, for example, comes with 30 monthly incoming or outgoing minutes or texts, and each additional costs 10 cents. T-Mobile supports Wi-Fi calling and texting, but only calls or texts through an app such as Discord or Skype are unmetered. Wi-Fi calls through the PSTN and texts through SMS are metered the same as those through the cellular network.

    2. Crypto currencies? If I want to be anonymous, I'd pay cash.

    That works until you wish to purchase a product that is sold only outside bicycle range of your home or to sell a product to someone outside bicycle range of your home. It's not advisable to mail cash.

    1. Re: Pay per minute by Anonymous Coward · · Score: 0

      Why would he subsidize some random person on a basic plan that barely exists thatâ(TM)s used by an exceedingly non-existent segment of a population? Like one person having an oddball plan means he canâ(TM)t do text messages. Shut up. Really. Just shut up.

  17. I'm still waiting for the parody rebuttal ad ... by timholman · · Score: 1

    ... where either the guy or his girlfriend catch on fire when the Samsung's battery explodes.

  18. I hate smartphones, all of them, but... by Anonymous Coward · · Score: 0

    I have to have one. I choose Apple every time for these reasons:

    - I don't like the Alphabet ad machine or what they represent (I use zero Alphabet/Google products)
    - Android is balkanized and updates are never guaranteed
    - I like nothing on my smartphone save the OEM apps (I use no other apps)
    - iPhones are typically more reliable all things considered

    1. Re:I hate smartphones, all of them, but... by b0s0z0ku · · Score: 1

      BTW --
      (1) You can install custom ROMs on many Android devices that aren't tied to a Google or Apple ID.
      (2) iPhones? Reliable? Hahahahaha. Maybe they're "reliable", but any device where you have to resort to disassembly or paying more than the cost of an actual battery to replace the battery is hardly "durable."

    2. Re:I hate smartphones, all of them, but... by Anonymous Coward · · Score: 0

      I dont choose apple. Dont like to support a company with such a lack of ethics they have constantly demonstrated over the years.

    3. Re:I hate smartphones, all of them, but... by Anonymous Coward · · Score: 0

      But you'll happily support the only other real alternative, which is Alphabet? At this point it's iOS or Anroid, unless you're one of the lucky ones who can still use a flip phone (I wish I could).

      Neither Apple or Alphabet are saints, but I'll happily use Apple products, made by 12-year-old kids in sweatshops or not. To me that trumps the dishonest and underhanded spying of the ad companies. Ad least the child has a job, and is making things better for his family. Ad companies exist for the money.

    4. Re: I hate smartphones, all of them, but... by cyber-vandal · · Score: 1

      Which is great if you

      1) Trust the developer(s)

      2) Aren't afraid of bricking your phone

      3) Don't care if some of the phone's features don't work

    5. Re:I hate smartphones, all of them, but... by Anonymous Coward · · Score: 0

      LOL. Yes and apple isnt in it for the money.

  19. Cat got your tongue? by Anonymous Coward · · Score: 0

    It's difficult to call Motorola an "up-upgrade" when my Motorola Rarz phone delayed 2 years for the promised OS Android update. My brother that brought Samsung had like 3 or 4 in that time.

  20. Re:Who cares? China laughs all the way to the bank by Anonymous Coward · · Score: 0

    The Motorola G4 Plus and E5 have been great phone for my family. Great screens. The stock Android apps is a key feature I wanted. I haven't been impressed with Samsung and LG app software.

  21. Yes they are cheap shots and mostly inaccurate by SuperKendall · · Score: 1

    It's not directly comparing though, the Samsung ad has multiple references to iPhone battery being not as good as a Samsung in various ways - but that is simply not the case, the iPhone X battery life in particular has been excellent. It also references past areas the iPhone lagged behind other camera like waterproofness which it now has. Samsung gives far more optimistic estimates that do not pan out as well as they say in real use.

    I've never needed to charge while using headphones as I either use the phone in the car with audio over USB, or used wireless headphones, or sometimes the headphones from the box..

    Also showing her charging age phone on a "wireless" charger while he has headphones and charging port connected convinetly edits out the ugly mess of cables that is there permanently because of where she placed the wireless charger - not to mention he took out his charging plug after fifteen minutes with it well topped up, while hers had to stay on the charger for a good hour or so to get much out of it, in the meantime she couldn't use the phone...

    So basically to me the whole entire Samsung ad is very misleading as to what using an iPhone is like for real people today.

    On a side note I'd also say that relationship is in serious trouble if he's using his phone with the headphones on instead of paying attention to her when she's just sitting there.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  22. Poor ad targeting by BLToday · · Score: 1

    The ad looks like it's targeted at the two people in the world at home with no TV but have smartphones. Any recent smart TV will most likely support Chromecast. Or you know spend the $20 to get a Chromecast instead of the $100+ for the projector add-on.

    1. Re:Poor ad targeting by Anonymous Coward · · Score: 0

      That project is 480x854 (or close to it). Screen casting can probably push a higher resolution than that.

  23. Next up? Fix the design by hcs_$reboot · · Score: 1

    Motorola might have a nice phone, but this ugly projector thing it sticks to? 2017? Not very trendy these days, better implement a BT or similar device.

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  24. Trolling the trolls - zen of advertising by Anonymous Coward · · Score: 0

    What motorola did is a step above trolling - as the object of their trolling is a troll itself

    But I admit, motorola got this trolling the troll ad all the way to the level of zen --- the zen of advertising

  25. Not Samsung either by mwvdlee · · Score: 1

    Motorola doesn't even mention the iPhone X, so if you haven't seen Samsung's ad, you'd think it's just going after Galaxy handsets.

    The Motorola ad doesn't mention Samsung either, so if you haven't seen Samsung's ad, you wouldn't know they were going after any specific handset.

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  26. Will this sway anyone by Anonymous Coward · · Score: 0

    I think most smartphone buyers are already locked into a ecosystem for a smartphone. How many really jump from one brand to another? People get familiar with features and brand loyalty so its hard to imagine many switch on a whim. Most have too much vested in a smartphone platform to buy into any of the ad hype.

  27. Shame on Samsung by greencfg · · Score: 1

    They pull such cheap tricks, indeed! They should have instead come up with a civilized advertisment, about a guy saying "I'm an iPhone" and his one condescending friend called "A Galaxy".

  28. It's lies all the way down by Anonymous Coward · · Score: 0

    That 'simulated screen image' looks awful, and it's far brighter and more legible than any pico projector would actually be. Even a laser projector doesn't have that kind of brightness in a daylight environment.

    It's time for Motorola to realize they're not keeping up.

  29. Scanning laser vs LED bulb by DrYak · · Score: 1

    Because reading text projected at 854x480 at 14 ppi with a max brightness of a paltry 50 lumens is pleasant to do?

    Yeah, it's a bit disappointing that they went for a DLP technology and not a laser beamscanning technology as their past partnership with microvision (gives better apparent brightness and crazy high contrast ratios even at lower lumen ratings).

    But on the other hand, that's already plenty enough good specs for netflix and chill~

    --
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  30. Meanwhile... by Macdude · · Score: 1

    Meanwhile, Apple is selling millions of iPhones and having issues supplying demand.

    --
    "Grab them by the pussy" -- President of the United States of America