Google Bans Apps From Displaying Lock Screen Ads (androidpolice.com)
Google is banning lock screen ads from the Play Store. In the new section on Google's developer monetization page, Google says: "Unless the exclusive purpose of the app is that of a lock screen, apps may not introduce ads or features that monetize the locked display of a device." Android Police reports: So, an app that bills itself as a photo editor, VPN, or file explorer cannot also cram a new lock screen on your device that's infested with ads. However, an app that is actually a lock screen can still monetize with ads. Presumably, you know what you're getting when you install a lock screen app. This policy change is long overdue. It's been a few years since these ads started showing up, and it's getting pretty out of hand.
I have a phone that's not possible to be rooted and i've been using the paid version of this app to block all of the ads.
Until unlimited data plans become cheap and affordable AND malware ceases to be a vector from online ads, I will always block ads on principle and pay for my services I want to be ad-free.
Amazon sells fire tablets running amazon ads on the lockcreens. They sell them for cheaper than the non-ad versions.
Presumably people put up with it for the same reason they put up with the far more annoying ads interrupting TV shows: they're used to it.
What is the incentive for an advertising company (Google) to block ads?
Oh, I'm fine with ads in games or other apps that I use but aren't worth paying for. But that's only while I'm using the app. Having them fill up your lockscreen with no way to remove them is a step too far.
So much so, that as soon as I discover that an app uses the lock screen ads, I remove it immediately and make a mental note of that app.
So, I find this move by Google to be unreservedly positive.
"The agriculture ministry is not in charge of Gundam" - Japanese ministry official.