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Not Even Free TV Can Get People To Stop Pirating Movies and TV Shows (qz.com)

An anonymous reader quotes a report from Quartz: Since the internet made it easier to illegally download and stream movies and TV shows, Hollywood struggled with people pirating its works online. About $5.5 billion in revenue was lost to piracy globally last year, Digital TV Research found (pdf), and it's expected to approach $10 billion by 2022. Streaming-video services like Netflix and Hulu have made it more affordable to access a wide-range of titles from different TV networks and movie studios. But the availability of cheap content online has done little to curb piracy, according to research published in Management Science (paywall) last month. Customers who were offered free subscriptions to a video-on-demand package (SVOD) were just as likely to turn to piracy to find programming as those without the offering, researchers at Catolica Lisbon School of Business & Economics and Carnegie Mellon University found.

The researchers partnered with an unnamed internet-service provider -- in a region they chose not to disclose -- to offer customers who were already prone to piracy an on-demand package for free for 45 days. About 10,000 households participated in the study, and about half were given the free service. The on-demand service was packaged like Netflix or Hulu in layout, appearance, and scope of programming, but was delivered through a TV set-top box. It had a personalized recommendation engine that surfaced popular programming based on what those customers were already watching illegally through BitTorrent logs, which were obtained from a third-party firm. The study found that while the participants watched 4.6% more TV overall when they had the free on-demand service, they did not stop using BitTorrent to pirate movies and TV shows that were not included in the offering.

6 of 221 comments (clear)

  1. Not prices, ads by mapkinase · · Score: 5, Interesting

    When I cut the cord in 2004 I did it because of ads, not because I was cheap (I am cheap, no denying that).

    Free TV most definitely will mean infestation with ads.

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  2. "About $5.5 billion in revenue was lost to piracy" by corychristison · · Score: 5, Insightful

    About $5.5 billion in revenue was lost to piracy globally last year

    It's been proven time and time again that people who download "illegally" wouldn't actually pay for it in the first place, so you can't assign a dollar value to it.

  3. In other news by vux984 · · Score: 5, Insightful

    Giving people what they don't want at any price, including "free", is not a substute for giving them what they want.

    Seriously, we've all been there... I feel like watching, I don't know... "Dr. Strangelove" and netflix doesn't have it so it suggests "Dr. Strange", "Young Frankenstein", "House of cards", "Pulp Fiction", "Oliver Stone's Untold History of the..."

    So I torrent Dr. Strangelove, because I've already seen, or do not care to see any of those titles; and I *want* to see Dr. Strangelove.

  4. Re:Bullshit by ceoyoyo · · Score: 5, Insightful

    The real tell is:

    "they did not stop using BitTorrent to pirate movies and TV shows that were not included in the offering."

  5. It's not about price... by DeBattell · · Score: 5, Insightful

    It's not about price. It's about selection. If the powers that be want to kill piracy they should all get together and offer reasonable online purchase and and rental of ABSOLUTELY EVERYTHING EVER MADE. If people knew everything was available from a reliable source for a reasonable price there would be no temptation to pirate. But they won't do that, because they all want to try to squeeze out the other guy and think that will some how magically give them more money. So piracy continues because people want what they want.

  6. Re:Bullshit by serviscope_minor · · Score: 5, Insightful

    The pirate stream is just much higher quality than what you get from hbo streaming: Full 1080p as opposed to 720p, instant seek/rewind, higher nitrate for clearer picture, no pausing/stuttering.

    Yes this! What the fuck. What the ACTUAL fuck!

    I'm still pissed off about this. I paid good money to stream GoT legally and the product was utter shit. Thing that happen with pay services that don't happen with pirating:

    1. client forces an update when you turn it on, so you have to wait half an hour to start watching TV because NowTV's application CDN are connected to the internet through two tin cans and a piece of wet string.

    2. Dropouts because fuck you that's why.

    3. DRM shits itself forcing a reboot midway through the show (twice!)

    4. Quality drops to about 160x100 randomly for short periods

    5. Rewinding causes quality to be about 160x100 for about a minute

    6. 720p not 1080p

    7. Sound occasionally fuck up necessitating restarting the client

    8. No subtitles

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